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university

SEMESTER: I

COURSE: FUNDAMENTALS OF TOURISM INDUSTRY

CODE: 07BMTTM17161 CREDITS: 04

UNIT I: INTRODUCTION TO TOURISM

Tourism: Meaning, nature and Characteristics Tourism Definitions and Historical

Development Famous traveller’s & travelogues. Terms: Tourist, Tourism Resources;
Tourism Product; Tourism Market, Destination; Recreation; Pleasure. Economic, Social,
Cultural and Environmental benefits of tourism. Elements of Tourism, Classifications - Types
of tours, – Forms.

UNIT II: TOURISM TRENDS AND INTERNATIONAL ORGANIZATIONS

Factors contributing to the growth of tourism. Tourism trends and patterns at the global level.
Tourism trends and patterns in India. Organizations of Tourism – Structure, relationship, role
Functions of International, Regional, National and Sub-National level Organizations and
Associations, Tourism Policies.

UNIT III: MOTIVATIONS FOR TOURISM:

Motivations, Needs and Expectations. Push and Pull factors in Motivation Theory. Tourism
Area Life Cycle (TALC) - Doxey‘s Index - Demonstration Effect. Tourism System –
Mathieson & Wall Model - Leiper‘s Model - Stanley Plog‘s Model of Destination
Preferences.

UNIT IV: MAJOR TOURISM SERVICES

Travel Agency and Tour Operator Services. Tourist Transportation Services, Hospitality
Services. Tourism Chain: Vertical and horizontal integration of services, Tourism regulations
–overview of 5year plans, National Tourism Policy, National Action Plan. Present trends in
Domestic and Global tourism – Role of MSME and MNC‘s in Tourism Industry.

References

 Bhatia A.K “Fundamentals of Tourism”

 Cooper, C., Gilbert, D., Fletcher, J., Fyall, A. and Wanhill, S. (2008) Tourism,
Principles and Practice.

 Pearson, Harlow. A comprehensive leading tourism text. Goeldner, C.R. and Brent
Ritchie, J.R. (2009).

 Tourism: Principles, Practices, Philosophies, 11th edn, Wiley, Hoboken, NJ. A

comprehensive textbook with a strong North American flavour.

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 Hall, C.M., Williams, A. and Lew, A. (2008) A Companion to Tourism, Blackwell,

Oxford. An excellent and thorough tourism handbook

 Sudhir Andrews: Introduction to Tourism and Hospitality, Tata Mcgraw Hill

Company

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COURSE: GEOGRAPHY OF TOURISM

CODE: 07BMTTM17162 CREDITS: 04

UNIT I: SCOPE AND CONCEPT

Scope and concepts of Geography of Tourism, Importance of Geography of Tourism,

Continents & Oceans, Geomorphology, Climate & Climatic Zones and tourism, Natural
vegetation & wildlife. Physiographic regions, Tourism potential in Northern Mountains,
Peninsula, Plains, Coastal regions and islands, Season & climatic zones and their impact on
the seasonality of tourism. Nature Vegetation, Wildlife and Tourism.

UNIT II: TIME CONCEPTS

Overview of tourism potential in different continents Local time & G.M.T. Great Circle
Routes; International Date Line; Daylight saving time, Scale Representation - time zones and
calculation of time, Conceptual Framework of Models in Geography of Tourism, Spatial
perspectives in Analysis and Developmental strategy, Types, Forms, Patterns and Linkages in
Tourism.

UNIT III: TOURISM POTENTIALS IN ASIA-AFRICA-PACIFIC REGION

Nepal, Sri Lanka, Thailand, South Africa, Australia. Africa: South Africa, Mauritius, Kenya,
Middle East: Egypt, Morocco, Saudi Arabia, United Arab Emirates, Mecca-Madina, North &
East Asia/ Pacific: China, Malaysia, Thailand, Singapore, Australia, New Zealand, Japan,
South Asia: SAARC Countries, Indian Oceanic Islands.

UNIT IV: TOURISM DESTINATIONS IN THE AMERICAS AND EUROPE

Destinations in North America (United States of America: New York, Washington, Los
Angeles, San Francisco, Orlando, and Dallas. Canada: Ottawa, Montreal, Vancouver,
Mexico). Central America (Costa Rica, Panama, Belize etc.), Europe: France, Spain, Italy,
United Kingdom, Moscow, Germany, Austria, Greece, Switzerland, The Netherlands.

Reference

 Boniface, B.G. & Christopher Cooper: The Geography of Travel and Tourism,
Heinemann, London, 1987.

 Douglas Pearce: Tourism Today: ‘A Geographical Analysis, Longman. London ,

1987

 Dixit, M. Tourism Geography and Trends, Royal Publication

 Dubey and Negi – Economic Geography Delhi (1988)

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PRINCIPLES OF MANAGEMENT

COURSE CODE: 07BMTTM17163 CREDITS: 04

UNIT I: INTRODUCTION TO MANAGEMENT

Management: Definition, Nature and Purpose, Management as a Science, an Art and a

profession, Systems Approach to the Management, Function, Operating in a Pluralistic
Society, Social Responsibility of Managers Ethics in Managing

UNIT II: PLANNING

Meaning, Types of Plans, Steps in Planning, Nature and Purpose of Strategies and Policies,
The Strategies Planning Process, Premising and Forecasting, Decision making, The
Importance and Limitations of Rational Decision Making, Development of Alternatives and
the Limiting Factors, Evolution of Alternatives, Selecting an Alternative. Three approaches,
Programmed and Nonprogrammer Decisions, Decision making under Certainty, Uncertainty,
and risk, Creativity and Innovation.

UNIT III: ORGANIZATION

Formal and informal Organization, Organizational Division: The Department, Organizational

levels and the Span of Management the Structure and Process of Organizing.
Departmentation, the Virtual Organization, Authority and Power, Line/Staff Concepts and
Functional Authorities. Delegation of Authority, Decentralization of Authority. STAFFING:
Definition of Staffing, situational factors Affecting Staffing. Selection: Matching the person
with the job, Position requirements and job design, skill and Personal Characteristics Needed
in Managers.

UNIT IV: LEADING

Motivation, Behavioural Model: McGregor’s Theory, Maslow’s Hierarchy Theory,

Alderfer’s ERG Theory, Herzberg’s Theory. Leadership, Ingredients of leadership, Trait
Approaches to leadership, Leadership Behaviour and Styles, situational and Contingency.
Communication: Communication Process, Barriers in Communication, Toward Effective
Communication, Electronic Media in Communication. CONTROLLING: Control Process,
Control as a Feedback System, Real-time Information and Control, Feed forward, Control of
Overall Performance, Management Audits, Requirements for Effective Controls, Control
Device, Information Technology, the Digital Economic, E-Commerce, and M-Commerce.

References

 Weihrich, Heinz, Mark V Cannice & Harold Koontz: Management: A Global and
Entrepreneurial Perspective, Tata Mc Graw –Hill, New Delhi.
 Ghuman, Karminder & K. Aswathappa: Management: Concept, Practice & Case, Tata
Mc Graw –Hill, New Delhi.
 May, D., The Evolution of Management Thought. Ronald Press, New York, 1972.
 Singh, A.N., The Skills of Management, Gover Earnborough, 1980.

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COURSE: TRAVEL AGENCY AND TOUR OPERATIONS

CODE: 07BMTTM17164 CREDITS: 04

UNIT I: INTRODUCTION TO TRAVEL AGENCY AND TOUR OPERATIONS

(TATO)

Introduction, definitions, functions, Structure and organization of Travel Agency and Tour
Operations(TATO), Types and importance of TATO, Historical growth and development of
travel agency and tour operation business. Itinerary Planning & Development Meaning,
Importance and Types of Itinerary -Resources and Steps for Itinerary Planning - Do’s and
Dont’s of Itinerary Preparation - Tour Formulation and Designing Process - FITs & Group
Tour Planning and Components Special Interest Tours (SITs).

UNIT II: TRAVEL AGENCY AND TOUR OPERATIONS BUSINESS

Types of TATO, Procedure of becoming a Travel Agent or Tour Operator in India, Duties
and Responsibilities of staff members and Managers, Organizational Structure of Travel
Agency and Tour-Operator., The Changing Scenario of travel trade

UNIT III: ROLES AND RESPONSIBILITIES OF TRAVEL AGENCY AND TOUR

OPERATIONS (TATO)

Travel Trade Association and Organizations, introduction to Airline Ticketing, Geography,

are Calculation, Indian Railways, Brief Study of International Railways, & Cruise liners, Bus
Transport etc, Inbound and outbound regulations, passport, VISA, Permits, health
regulations, Airport tax, Customs. Diversification of Business –Travel Insurance, Forex,
Cargo & MICE.

UNIT IV: ITINERARY PLANNING AND DEVELOPMENT

Meaning, Importance, and Types of Itinerary, Resources and Steps for Itinerary Planning -
Do’s and Don’ts , Tour Formulation and Designing Process - FITs & Group Tours Planning
Components - Special Interest Tours (SITs), Itinerary Planning and designing with costing
and market viability, and customer demand.

References

 Bhatia A. K: The Business of Travel Agency and Tour Operation, Sterling Publishers,
2012
 JagmohanNegi: Travel Agency and Tour Operations, Kanishka Publishing, 2006
 Wayne Steinberg: Travel Agency Operations, Printice Hall, 2000
 Gee, Chuck and Y. Makens, (2000) Professional Travel Agency Management,
Prentice hall, New York. Mohinder Chand (2007)

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COURSE: CULTURE HERITAGE AND TOURISM

CODE: 07BMTTM17165 CREDITS: 04

UNIT I: FUNDAMENTALS OF CULTURE AND HERITAGE, HERITAGE SITES

OF INDIA

Understanding Culture & Tourism Concept and Fundamentals of Indian Culture Culture –
Tourism Relationship. Socio-Cultural Impacts of Tourism Spiritual basis of Indian culture,
Architectural Heritage of India Landmarks of Buddhist architecture in India with special
reference to Sanchi, Ajanta and Ellora caves Marvels of Hindu architecture in Central India
(Khajuraho); Eastern India ( Konark) and Southern India (Hampi, Brihadisvara and
Mamallpuram).Architecture in Medieval times with special reference to Taj Mahal,
Fatehpure Sikri, Red Fort, and Jaisalmer Fort. Mahabalipuram –Thanjavur –Kanchipuram –
Suchindram –Chidambaram – Badami-Belur and Halibed – Hampi – Konark – Khajuraho,
Indo-Islamic Architecture-Delhi, Fatehpur Sikri – Agra – Bijapur – Jaipur – Amritsar - World
heritage Sites, Forts and Churches of the British

UNIT II: LIVING CULTURE AND PERFORMING ART OF INDIA

Major Fairs and festivals of India Classical dances and Music of India Indian handicrafts,
Philosophical works and Art Traditions: a) Vedas, Upanishads, Darshanas, Epics, Puranas;
Philosophies of Sankara, Ramanuja, Madhva, Basavanah, Kanaka and Purandara Dasa,
Kabir, The Sufis-Viveknanda, Handicrafts-Textiles, Clay art, Stone and Wood works,
Puppetry, Painting: Ajanta, Pahari, Mysore, Tanjore Paintings-Raja Ravi Varma‘s Paintings
etc

UNIT III: CULTURE, HERITAGE AND TOURISM ORGANIZATIONS

Management in India United Nation’s Provisions for Heritage Management, Role of

Archaeological Survey of India in Heritage Management, Role of Indian National Trust for
Art and Cultural Heritage (INTACH) in Heritage Management in India, Role of other
organizations in Culture and Heritage Management in India. The tourism board and cultural
heritage

UNIT IV: PERFORMING ARTS OF INDIA

Performing Arts and Cultural Events: Classical Dance Forms, Folk dances, their role in the
development of Tourism, Classical Vocal Music- Musical Instruments – Folk Music, Cultural
Festivals: Kumbha mela, Dassehra, Puri Rath yathra, Desert Festivals, Taj Mahotsav,
Khajuraho Mahotsav, Hampi Utsav, Kerala Boat Races, Goa Carnival etc

References

 Safeguarding Intangible Cultural Heritage: Touching the Intangible; Michelle L.

Stefano, Peter Davis, Gerard Corsane, 2012 Boydell Press.
 Global Tourism: Cultural Heritage and Economic Encounters; Sarah M. Lyon, E.
Christian Wells 2012 Rowman Altamira.
 Manjumdar R. C. et.al; An Advanced History of India

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 Michael Morgan, Peter Lugosi, J. R. Brent Ritchie - The Tourism and Leisure
Experience: Consumer and Managerial Perspectives, Channel View Publications,
2010
 Munshi K. M. (ed) History & Culture of Indian People. Vols 1-12 Bharatiya Vidya
Bhavan

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COURSE: TRAVEL TRADE MANAGEMENT

CODE: 07BMTTM17166 CREDITS: 04

UNIT I: INTRODUCTION TO TRAVEL TRADE

History, growth and meaning of a travel agency and Tour operator and their current and
Changing Scenario in India & Abroad their future prospects - an overview, Emergence of
Thomas Cook and American Express Company; Emergence of traditional and electronic
Travel Intermediaries – scope, functions, types of TA / TO Forms, concept of Wholesale and
Retail - differentiation, interrelationship and linkages between Travel Intermediaries and
principles and their problems and issues

UNIT II: TRAVEL AGENCY AND TOUR OPERATIONS.

How to set up a travel agency/tour operation business: a) Market research, sources of funding
b) Central and State rules for getting Recognition (Procedures), IATA rules, regulation for
accreditation (Procedures) d) Documentation and Practical exercise in setting up a TA/TO e)
Departmentalization, managerial responsibilities and use of technology. (Office automation) ,
Sources of earning: commissions, service charges etc. g) Diversification of travel trade – Visa
/ Passport, Travel Insurance, Forex, Cargo & MICE, Entrepreneurial skill for travel, tourism
and hospitality trade and problems of Entrepreneurs. i) Comparative study on various types of
organisation proprietorship, partnership, private limited and MNE‘s and their organisation
structure

UNIT III – ITINERARY PLANNING AND DEVELOPMENT

Itinerary Planning & Development - Meaning, Importance and Types of Itineraries -

Resources and Steps for Itinerary Planning –Do‘s and Don‘ts, Tour Packaging & Costing -
Importance of Tour Packaging – Classifications of Tour Packages - Tour Formulation and
Designing Process - FITs & Group Tour Planning and Components - Special Interest Tours,
Concept of costing - Types of costs - Components of tour cost - Preparation of cost sheet -
Tour pricing - Calculation of tour price - Pricing strategies, Tour packages of Thomas Cook,
SOTC, Cox & Kings and TCI etc - promotions by travel agency & tour operators. Linkages
and Integration with the Principal Service Providers

UNIT IV: MANAGING DISTRIBUTION SYSTEM IN TOUR OPERATIONS

Role of distribution in Exchange process - Selling through distribution chains - Logistics in

tour operations - Need for professionalization & the job training for travel trade, Management
of private & public airlines in India, Hotel chains Case studies. Tourism bills of Rights,
Tourism code, Manila Declaration, International conventions: Warsaw convention 1924,
Chicago convention 1944, Brussels convention 1961 and International convention on travel
contract1966, Athens convention 1974, Helsinki accord 1976, The IATA general conditions
of carriage (passenger and baggage) , Master Key on customer care and master key proposed
by WATA and ASTA - RBI Regulations for Travel Trade - Corporate Travel Policy - Role
and Responsibility of Travel Trade Associations - Objectives - Functions of UFTAA, PATA,
ASTA, TAAI, IATO, ATAOI, ADTOI, IAAI, FIYTO, TAFI etc. ( K,L,A, AP )

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UNIT V: MANAGEMENT OF IN-HOUSE OPERATIONS

Product knowledge, FIT and GIT tariffs, confidential tariffs, rack rates – vouchers - Hotel
and Airline Exchange Order, Pax Docket, Status Report, Daily Sales Record, AGT
Statements - Briefing, planning and scheduling, pick up and transfers and feedback
assessment , Managing field operations: Inbound and outbound - Developing linkages with
principle suppliers - Managing recruitment and trained manpower - Inbound Tour Operations,
outbound tour operations and its marketing, Guides and escorts: types, role and
responsibilities - Communication and interpretation skills - Reservation and cancellation
procedure for tour related services- hotels, airlines, cruise lines, car rentals and rail travel
commission structures from supplier and service - Dealing with emergencies and complaint
handling.

Reference

 Chand, M. - Travel Agency Management: An Introductory Text, Anmol Publications

Pvt. Ltd., New Delhi. 2002.

 Chunk, James, Dexter & Boberg - Professional Travel Agency Management

 Sathe & Vasant - The restructuring of public sector in India, Vikas publications

 WTO - Tourism safety and Security

 Tourist Guide and Tour Operations, Kanishka Publication, New Delhi

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COURSE: RESEARCH METHODOLOGY

CODE: 07BMTTM17171 CREDITS: 02

UNIT 1: INTRODUCTION TO RESEARCH AND RESEARCH DESIGN

Meaning, Objectives, Types of Research, Scope of Research, Research Approaches, Research

Process, Research Design, Steps in Research Design, Problem Formulation.

UNIT 2: SAMPLING AND METHODS OF DATA COLLECTION

Sample Design and sampling techniques, Determination of Sample Size, Collection of Data –
Primary and Secondary Sources, Guidelines for questionnaire design and Interviewing

UNIT 3: PROCESSING AND ANALYSIS OF DATA

Tabulation of data, Analysis of data, Testing of Hypothesis, Types of analysis, Correlation,

Regression analysis, ANOVA, Chi-Square. Role of computers in Data analysis, Introduction
to SPSS, AMOS and R software

UNIT 4: REPORT WRITING

Types of Reports, Business, Technical and Academic Report writing, Methodology

Procedure, Contents, Bibliography

Reference

 O.R.Krishnaswamy; Research methodology in Social Sciences, HPH, 2008.

 R. Divivedi: Research Methods in Behavior Science, Macmillan India Ltd., 2001.

 J.K. Sachdeva: Business Research Methodology HPH

 S.N. Murthy, V. Bhojanna: Business Research Methods Excel Books

 Levin &Rubin: Statistics for Management, Prentice Hall of India, 2002.

 Gupta S; Research Methodology and Statistical Techniques, Deep &

 Deep Publication (P) Ltd., 2002

 Thakur D: Research Methodology in Social Sciences, Deep & Deep Publications (P)
Ltd.,1998.

 Tripathi P.C:A Textbook of Research Methodology, Sultan C hand &Sons, 2002.

 Cooper: Business Research Methods 6th edition, MC Graw Hill,

 C.R. Kothari, Research Methodology, Vikas Publications.

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SEMESTER: II

COURSE: MAJOR TOURIST DESTINATIONS - DOMESTIC AND

INTERNATIONAL

CODE: 07BMTTM17261 CREDITS: 04

UNIT I: INTRODUCTION

Tourism Destinations - Concepts, Types and Importance, Significations of Domestic and

International, Social, Economic, Cultural, Political& Medical, Forms of Tourist Destinations
- Historical, Monumental, Architectural, Natural etc, Domestic and International Tourist
Statistics- Tourist Inflow, Tourist Outflow by different source of Income by the Tourists
Destinations. Tourist Segmentations

UNIT II: TOURISM ATTRACTION OF INDIA

Monumental and Heritage Centers – Agra- Jaipur, Khajuraho, Nalanda, Myanmar, Ajanta-
Ellora, Hampi- Halebid, Lucknow & Mysore, Religious/ Medical / Cultural Centers
Haridwar- Badri Nath- Kedarnath, Bodh Gaya, Bhuvaneswar – Puri- Konark, Rameshwaram,
Dwarka, Amritsar& Kerala, Hill Stations and National Parks; - Leh, Srinagar, Manali,
Darjeeling, Ooty, Mahabaleshwar. Jim Corbett, Sariska, Kanha, Giri, North East &Bhutan
Coastal Destinations & Islands; Puri, Mumbai, Goa, Lakshadweep. Cochin, Kanyakumari,
Chennai, Pondicherry, Andman& Nicobar, Kolkata

UNIT III: MAIN DESTINATION OF ASIA AND PACIFIC REGION

Natural Attractions- Tokyo, Shanghai, Thailand, Singapore- Kuala Lumpur, Sydney. Dubai,
Main Destination of UK & Europe: - London, Switzerland, Germany, France, Spain ,Italy,
Austria, Netherland, Australia & New Zealand, Cultural Attractions- China, Nepal,
Indonesia etc., Religious Tourist Attractions- China, Cambodia, Mecca, Israel, Thailand,
Malaysia, Cambodia Vietnam etc, Other Attractions- Mountains, Valleys, National Parks,
Island, Water Sport, Modern Tourism & Adventure Tourism. (K,L,A)

UNIT IV: INTERNATIONAL TOURIST TOP DESTINATIONS AND THEIR

ATTRACTIONS.

North America-Introduction, Land Forms & Landscapes, Major Countries & Cities, Natural,
Cultural, Heritage and Monumental Attractions, South America-Introduction, Land Forms &
Landscapes, Major Countries & Cities, Natural, Cultural, Heritage and Monumental
Attractions Africa, Introduction, Land Forms & Landscapes, Major Countries & Cities,
Natural, Cultural, Heritage and Monumental Attractions, Europe Introduction, Land Forms &
Landscapes, Major Countries & Cities, Natural, Cultural, Heritage and Monumental
Attractions

Reference

 Rob Davidson, Tourism Destinations.

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 Robert Maitland, Tourism Destinations.

 Samuel Iheonye, Vacations, Holidays, Travel and Tourism Destinations.

 Alastair M Morrison, Marketing & Managing Tourism Destinations.

 Ernie Heath, Marketing Tourism Destinations: A Strategic Planning Approach.

 James Higham, Sports Tourism Destinations.

 AlzbetaKiralova, Driving Tourism through Creative Destinations and Activities

(Advances in Hospitality).

 Brian Boniface, Worldwide Destinations: The Geography of Travel and Tourism.

 Destinations of a Lifetime, 225 of the World’s Most Amazing Places, National

Geographic.

 Prof. Chris Ryan, Kindle Edition, Tourism in China: Destinations, Planning and
Experiences. (Aspects of Tourism)

 Shalini Singh, Kindle Edition, Domestic Tourism in Asia: Diversity and Divergence.

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COURSE TITTLE: DESTINATION MARKETING

COURSE CODE: 07BMTTM17262 CREDITS: 04

UNIT I: TOURISM ATTRACTION TOURISM ATTRACTION

Definition, Characteristics, Typology, Value of tourism, Criteria for tourist attractiveness,

development and design of tourist attractions, Meaning, concept & process of destination life
cycle.

UNIT II: DESTINATION PLANNING & DEVELOPMENT.

Destination, Definition of planning & development, Attributes of destination, Levels of

tourism Planning and Development, Assessment of tourism potential, Research &
Development, Environmental Analysis, Resource Analysis, Regional Environmental
Analysis, Market Analysis, Competitor Analysis,

UNIT III: DESTINATION STRATEGY & FORMULATION.

Regional Goal Formulation – Strategy formulation, Product Portfolio Strategies, Tourism

Portfolio model, analysis of Portfolio, approaches, Market segmentation in the regional
context -Steps and categories, Target Marketing – targeting options, Tourist behavior,
positioning strategy. (L,AP)

UNIT IV: DESTINATION MARKETING MIX

Components of destination marketing Mix, concepts of marketing mix, Product Strategy –

Nature & characteristics, Managing existing tourism products, New product development in
Regional tourism, pricing strategies & process., Tourism distribution strategy – choice of
distribution channel, Developing a Destination promotional strategy, evaluation and Control.

Reference

 Morrison, A. M., Marketing and Managing Tourism Destination, Routledge, 2013.

 Harrill, R., Guide to Best Practices in Tourism and Destination Management,

Educational Institute of the American Hotel and Lodging Association, 2011.

 Nigel Morgan, Annette Pritchard & Roger Pride (2001), Destination branding:
Creating the Unique Proposition, Butterworth and Heinemann.

 Laws, E. (1995). Tourist destination management: issues, analysis, and policies.

London; New York: Routledge.

 Philip Kotler, Jon Bower, Marketing for Hospitality and Tourism.

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COURSE TITTLE: INFORMATION TECHNOLOGY & ONLINE TRAVEL

COURSE CODE: 07BMTTM17263 CREDITS: 04

UNIT 1: E-COMMERCE:

Meaning, Definition, Concept, Functions , Need of E-tourism Limitations, Types of

Ecommerce & Significance, Meaning of Business to Business (B2B), Business to Customer
(B2C) and Customer to Customer (C2C) & Role of technology

Unit II: MIS

Introduction to Management Information System, concept, Meaning, Importance, Uses of

Computer & technology, Data Processing, Different types and Limitations & Challenges

Unit III: CRS

Introduction to CRS, Meaning, Importance, Types of CSR, Advantages and Disadvantages

of CRS, CRS packages & Application, Introduction to Galileo and Amadeus Reservation
packages

UNIT IV: INFORMATION TECHNOLOGY

Information Technology: Definition, Meaning, Significance of IT in Tourism Industry

Strategic role of IT in Tourism Introduction to the new technologies and their advantages and
disadvantages, Role and Impact of Social Media in Tourism Sector: Introduction of digital
marketing in tourism industry, Blogs, Photo and Video Sharing, Trip Planning and Sharing,
Website Searching

Reference

 Laudon, K.C & Laudon, Jane Management Information System.

 Kishore, Swapna and Naik Rajesh, SQL for Professional.

 Anderson, Virginia, Access 2002-the complete reference.

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COURSE TITTLE: HUMAN RESOURCE MANAGEMENT

COURSE CODE: 07BMTTM17264 CREDITS: 04

UNIT I: HRM SCOPE AND CONCEPT

HRM- meaning, definition, features, scope, functions, human resource planning, HR as a

prime asset, demand forecasting & supply, human resource auditing, need & importance of
HR in tourism & hospitality industry, Tourism man power planning, performance appraisal,
Job analysis, job design & work scheduling, Problems of managing HR in tourism industry

UNIT II: SELECTION / RECRUITMENT PROCESS, HR DEVELOPMENT

Employee selection, Concept of Recruitment & Selection – meaning, definition, Difference

between recruitment and selection, selection & recruitment process applicable to tourism &
hospitality industry, sources of recruitment, Human Resource Development, Placement,
induction, need for training & managerial development, types of training applicable to human
resources in tourism, Internal mobility, seasonality nature of tourism industry & its impacts
on managing & retaining

UNIT III: HR PRE-REQUISITES FOR TOURISM AND HOSPITALITY

Special skills required for human resources working in Hotels, Resorts, Home Stays, Tour
Operations, Travel Agency, Airlines and Theme parks, Leadership, theories of leadership &
decision making qualities required for tourism professionals, Techniques for motivating
retaining human resources Service labor relations Compensation management, methods for
determining compensation and remuneration packages offered, Employees welfare, fringe
benefits, other benefits, Strikes, layoff & lockouts. Grievances handling, trade unions & their
activities functions, collective bargaining Ethics & HR management, major challenges faced
by HR managers of 21st century.

Reference

 Karam Pal (2011), Management process & OB , I.K International, New Delhi.

 Pravin Durai (2010), Human Resource Management, Pearson.

 Sampad Kumar Swain (2008), HRM for Tourism, Abhijeet Publications, New Delhi.

 Chitra Atmaram Naik (2011), Human Resource Management, Ane Books.

 Sudhir Andrews (2011), Human Resource Management for Hospitality Industry, Mc

Graw Hill Publishers

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COURSE TITTLE: GLOBAL DISTRIBUTION SYSTEM

COURSE CODE: 07BMTTM17266 CREDITS: 04

UNIT I: INTRODUCTION TO INFORMATION AND TECHNOLOGY

Introduction Meaning, Concept, Characteristics, Role, Need and importance in modern

society, Information and Technology in Tourism, Introduction – Meaning and Definitions,
Role and importance, importance of information and technology in tourism, History and
Growth of Information and Technology, History and growth of Information and Technology
– worldwide, Growth and development of Information and Technology in India, Present
perspective Information and Technology Concepts CRS Versus GDS – Meaning, Definitions
and differences.

UNIT II: INTRODUCTION TO GDS

Concept, Definitions history, Growth and development, GDS in India, Key Concepts of GDS
Functioning of GDS and characteristics of particular (Amadeus/ Galelio/ Sabre) systems in
the tourism market in the light of their supply and market share, Introduction to the Amadeus
GDS Signing in to Amadeus, Signing out of Amadeus, Agent work areas, Encode and
Decode Encode cities and airports, Decode cities and airports, Encode and decode airline
names and codes, Encode and decode aircraft equipment, Encode and decode countries

UNIT III: INTRODUCTION TO AIS AMADEUS INFORMATION SYSTEM (AIS)

Flight availability, Basic flight availability, availability from a timetable, journey types,
return availability, schedule displays, PNR Itinerary elements, name element, telephone
contact element, ticketing arrangement elements, received from elements, end transaction,
ignore transaction Other Concepts Special service request, meal request, special message,
advance seat, seat wish, seat request

UNIT IV: INTERNATIONAL AIRLINE MANAGEMENT

Introduction, IATA 3 letter city codes, 2 letter Airline Codes, Understanding GDS Databases
Key Concepts, Database organization, Relationships Operation, GDS in Hospitality
Introduction, Role and importance, structure and application, Introduction of Lanyon and its
importance GDS in Future Perspectives, GDS in modern era. Application of GDS in other
sectors, Future perspective.

Reference

 Customer Support - Amadeus Basic Manual, Amadeus Development Company,

France.

 Microsoft Access 2010 Step by Step (Step By Step (Microsoft)) by Joan Lambert.

 Ian R Clayton ,(2016)  Marketing Hotels & Tourism Online, kindle Edition

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 Roman Egger and DimitriosBuhalis ,(2008)eTourism Case studies :Management &

Marketing

 issues in eTourism, Butterworth Heinemann.

 Zhou, Z. (2004). E-commerce and information technology in hospitality and

tourism. Thomas     Learning Inc.

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SEMESTER III

AIRPORT OPERATIONS AND MANAGEMENT

CODE: 07BMTAM17361 CREDITS: 04

UNIT I: INTRODUCTION

Economics in Aviation Studies – Infrastructure Economics – Economics of Aviation

Infrastructure in India, Aviation Industry and its Significance – Consumer Behavior –
Airport, Operational Economics, Economics of Airport Optimization – Airport Operational
Capacity – Airport, Terminal Capacity– Economics of Congestions & Delays.

UNIT II: AIRPORT SLOT MECHANISM

Airport Slot Mechanism – ICAO Air Transport Policy – Airport Slot Trading – Slot Auctions
– Monitory – Airport Market and Competition - Airport Planning system – Aims & Scope –
Airport Financial Economics – Goals of Airport, Finance – Principles of Airport & Air
Navigational Charges. Airport Revenue – Charges – Non- Aeronautical Revenue – Global
Airport Market Overview.

UNIT III: AIRPORT PRICING STRATEGY

Objectives – Principles Airport Costs – Structure & Control of Airport, Charges - Airport
Cost Structure. ICAO Policies on Airport & Air Navigational Services – Prices
Determination – Aero / Non Aero Business – ICAO’s Policies on Charges for Air Navigator
Services, Airport Performance Systems, Importance User – Airport Performance Measures –
Units of Airport Measurement – Quality of Airport Services – Ground Access System
Capacity.

UNIT IV: REGULATION & COMPLETION IN CIVIL AVIATION INDUSTRY

Globalization & Aviation – Strategic Airline Alliance – Regulation & Deregulation – Airline
Compensation – Regulating Airport Industry -Airline Privatization – Objectives – Global
trend in Airport Privatization.

Reference

 Airport Management, by C. Daniel Prather, Publisher: Aviation Supplies and

Academics, Inc.; 1st edition (October 13, 2015)
 Practical Airport Operations, Safety, and Emergency Management: Protocols for
Today and the Future 1st Edition, by Jeffrey Price, Publisher: Butterworth-
Heinemann; 1 edition (February 24, 2016)
 Airport Operations, Third Edition 3rd Edition, by Norman J Ashford, Publisher:
McGraw-Hill Education; 3 edition (November 12, 2012)
 Airline and Airport Operations by Edissa Uwayo, Publisher: Notion Press, Inc.; 1
edition (September 23, 2016)

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AIRPORT PLANNING AND ADMINISTRATION

CODE: 07BMTAM17362 CREDITS: 04

Unit I: INTRODUCTION

Transportation – Modes – Modal Competition – The Economic Importance – Transportation

and Economic Development, Transport as a Factor of Production – International
Transportation – Importance of International Transportation, Logistics Management –
Concepts and Types of Aviation – History of Civil Aviation Industry – Aviation Technology
Transformation (1930 – 2003) – Scope of Aviation.

Unit II: AIRCRAFT MANUFACTURERS

Introduction - Airbus Industries, Civilian Products, Competition with Boeing – New

Generation Aircraft – About the Airbus A-380 , The Boeing Company – Airline Market
Projection, Economy and Aviation - Air Transport and the Economy – Benefits of Air
Transports.

Unit III: AVIATION MANAGEMENT STRUCTURE

Destination Strategy & formulation, Introduction – Operational Management – Era of Open

Skies Policies – Overview of Airline Industry, International and Domestic Air Traffic –
Financial Performance of Airlines – New Economic Model for Airline Business. Outlook
Muted for Legacy Carriers – Infrastructure Management – Airport Planning Management.

Unit IV: AIRCRAFT CHARECTERISTICS

Airport Capacity Management – Terminal Management – Apron Management – Size of

Airport Infrastructure. Airports and their Economics in National Economic Growth and
Development –Indian Scenario – Global Emerging Trends of Airport Infrastructure Industry,
Global Study on Airport, Performance – Modern Aviation Infrastructure Business Trend –
Airspace Management – Airports and Airspace, Congestion Issues – Regulatory
Management.

Reference

 P.S. Senguttuvan, “Fundamentals of Air Transport Management”, Excel Books,

First Edition 2006
 Airport Planning and Management, Sixth Edition by Seth B. Young, Ph.D.,
Alexander T. Wells, Ed.D.
 Airport Management Textbook by C. Daniel Prather published by Aviation
Supplies & Academics, Incorporated, 2015
 Managing Airports 4th Edition: An International Perspective, Anne Graham,
Routledge, 2013

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COURSE: AVIATION MANAGEMENT

COURSE CODE: 07BMTAM17363 CREDITS: 04

Unit I: INTRODUCTION TO AVIATION MANAGEMENT

Aviation – Introduction of Aviation &Airport Safety, Aviation Sector in India - Civil

Aviation, Airport – Air Traffic Control – Flight Data Recorder – Airline. International Civil
Aviation Organization – Aeropol Aviation Services Corporation – Aviation, Role of civil
aviation authorities function. Management Consulting Group - AOPA – International
Association of Airport Executives, Federal Aviation Interactive Reporting Systems, Case
Study on Indian Airports.

Unit II: AIR REGULATIONS & AFFILIATIONS

Aircraft Regulations and Guidance – Convention on International Civil Aviation – Inter

Agency, Committee for Aviation Policy – Active Level of Services Reviews – Aircraft
Engineers International, Affiliation – AVSEC Rules and Regulations – Overview of Indian
Air Travel, Air Safety – FAA Aviation Safety Draft Documents – Aircraft Management
Interagency, Introduction to Air emission and noise impacts.

Unit III: AVIATION COMMITEES & PRESENT SCENARIO

Committee for Aviation Policy, Safety Standards – Aircraft Management Safety Standards,
Guidelines for Federal Flight Programmes, National Transportation Safety Board – Airline
Water Supplies – JFIM. Overview of Contemporary Global Industry – Airline Industry
Profitability, Present State of the Air Transport Industry – Aviation Industry – Global
Aviation Industry – Indian Aviation

Unit IV: AIR TRAVEL ASSOCIATION & OPERATIONS

International Air Transport Association (IATA) – Fact Sheet – Financial Services – IATA at
the Air Transport Industry, IATA Industrial Priorities – IATA Partners – IATA Corporate
and Corporate Governance Structure. IATA Human Capital – IATA Committee’s – Cargo,
Mandate, Environment, Financial, Legal, Operations, Industry Affairs – Rules and
Regulations of the Industry Committee

Reference

 Ratandeep Singh, “Aviation Management”, Kanishka Publishers, 2008

 Kathleen M. Sweet, “Aviation and Airport Security”, Pearson Education, 2004

 Kenneth C. Moore, Airport, Aircraft, and Airline Security, 1976

 Bartholomew Elias Airport and Aviation Security: U.S. Policy and Strategy in the
Age of Global Terrorism, Auerbach Publications, 2009

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COURSE: PRINCIPLES OF EVENT MANAGEMENT AND PLANNING

COURSE CODE: 07BMTEM17361 CREDITS : 04

Unit I: PRINCIPLES & PERSPECTIVE OF EVENT MANAGEMENT

Historical Perspective, Introduction to event Management, Size & type of event, Event Team,
Code of ethics. Principles of event Management, concept & designing. Analysis of concept,
Logistics of concept. Job description of event manager, Feasibility, Keys to success, SWOT
Analysis.

Unit II: SITE MANAGEMENT

Types of events on site and off site, Site Management, Selection, Planning and Development,
Infrastructure management. Management of logistics, Crowd Management, Attendee care and
comfort, Control, Participants, Management, Risk Preparedness. Control, Participants,
Management, Risk Preparedness.

Unit III: ORGANIZING EVENTS

Introduction and basics and concepts of organizing the event, event catering, Administration
and booking process. Importance of Planning Check lists & execution, Organizing Parade
and planning & execution. Protocols, Dress codes, staging, staffing.

Unit: IV FINANCIAL MANAGEMENT

Introduction of finance management ,Basic, concepts , technique of Raising Funds,

Investment meaning and procedures. Definition and meaning of fund flow Management,
Working Capital, meaning and concept. Meaning and definition of Pricing , Different types
of Pricing strategies, importance of pricing strategy.

Reference

 Lynn Van Der Wagen& Brenda R. Carlos, Event Management for Tourism, Cultural,
Business and Sporting Events, Pearson Prentice Hall, 2005

 Anton Shone & Bryn Parry, Event Successful Management, Cengage learning 2002

 Leonard H. Hoyle, Jr, Event Marketing, John Willy and Sons, New York 1997

 Avrich, Barry Event and Entertainment Marketing, Vikas Publishing House New
Delhi, 1994

 Julia Rutherford Silvers Professional Event Coordination, John Willey & Sons 2003

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EVENT MARKETING ADVERTISING AND COMMUNICATION

COURSE CODE: 07BMTEM17362 CREDITS: 04

Unit I: INTRODUCTION OF EVENT MANAGEMENT

Introduction to Event Marketing: Nature, need and importance – Marketing for event. Special
feature of event marketing – Event Marketing Mix: Product, Price, Promotion, Distribution,
Partnership, Physical Evidence, Packaging, Programming. Sponsorship & Market research,
Public relation.

Unit II: EVENT MARKET

Understanding the Event Market: Concept of market in events. Segmentation and targeting of
the market for events, Positioning in events. Meaning and understanding concept of Event
Property – Repositioning of events.

Unit III: EVENT PROMOTION

Meaning of event promotion , current trends and challenges – Marketing Communication,

importance of image. Meaning of Branding , advertisement, Publicity, role and function of
branding in the event management. Introduction of the five W’s of Event Marketing –
Marketing equipment’s and tool.

Unit IV: MARKETING SKILLS & TRAINING

Marketing skills for Event Management, Importance and training on the basic skills of
marketing trait. Meaning and importance of creativity, self-motivation, Emergency
Preparedness, Team Building, Networking, Leadership and Coordination.

Reference
 Anton Shone & Bryn Parry, Event Successful Management, Cengage learning 2002
 Leonard H. Hoyle, Jr, Event Marketing, John Willy and Sons, New York 1997
 Avrich, Barry Event and Entertainment Marketing, Vikas Publishing House New
Delhi, 1994
 Julia Rutherford Silvers Professional Event Coordination, John Willey & Sons 2003

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EVENT SAFETY LAWS AND LICENCES

COURSE CODE: 07BMTEM17363 CREDITS: 04

Unit I: LEGAL ASPECTS OF EVENT MANAGEMENT

Roles and responsibilities within indoor/outdoor event, Basic principle of contract law &
application. Event risk management, Risk Management & Negligence. Licensing law,
Relevant insurance areas & guidelines.

Unit II: TRADE ACTS

Event ownership, Brand protection and anti-infringement strategies, Risk and incident
management, Venue hire. Event procurement, including bidding processes and government
support. Ticketing and accreditation, including sale and distribution methods, and terms and
conditions.

Unit III: GOVERNMENT & LICENSING

Role of federal and state governments, guidelines, Approvals, procedure to attain the license,
Role of host organizations and promoters, its challenges and prospects. Commercial
arrangements, including broadcasting, sponsorship, corporate hospitality and merchandising
and applicable policies.

Unit IV: EVENT SAFETY LAWS

The event safety guide to health, safety & welfare at music and similar events. The Control of
Noise at Work Regulations, Health and Safety at Work etc. Successful Health and Safety
Management, Equalities legislation including public duties on race, gender and disability

Reference
 Events Management: An Introduction 1st Edition by Charles Bladen Publisher:
Routledge; 1 edition (March 22, 2012)
 EVENT MANAGEMENT Paperback – March 14, 2017 by Saurav Mittal; Publisher:
Independently published (March 14, 2017)
 Lean Supply Chain and Logistics Management 1st Edition by Paul Myerson;
Publisher: McGraw-Hill Education; 1 edition (February 27, 2012)
 Supply Chain Logistics Management 4th Edition by Donald Bowersox; Publisher:
McGraw-Hill Education; 4 edition (January 25, 2012)

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SEMESTER-IV

COURSE: AVIATION AND AIRPORT SECURITY

CODE: 07BMTAM17461 CREDITS: 04

UNIT I: INTRODUCTION TO AVIATION AND AIRPORT SAFETY

Aviation Industry – Importance of Air Transportation – Airways – Development of the

Aviation Industry, Deregulation – Emergency Funding – Protecting Public Air Transportation
– Hijacking, Mid Air collisions, Legal Responses to Expanding Security Measures –
International Perspectives – Federal Aviation Regulations ,Airport Security Programs – New
Carrier Rules-1972 – Aviation Security Improvement Act of 1990 – Federal Aviation,
Reauthorization Act of 1996 – Civil Aviation Security - Air Transportation Security Act of
2001,

UNIT II: SAFETY AND SECURITY EQUIPMENTS

Screening – Facilities – Law Enforcement Officers – Flexible Aviation Industry – Public and
Private Security Interface – Initial Screening – Screening Procedures – Screening Babbage,
Screening Computers and Laptops – Screening Passengers – Public Relations – Airborne
Aircraft Security – Criminal Guards, Metal Detectors – Hand-Held Body Scanners – X-Ray
Inspection Units – Sizers – Passengers X-Ray Screening Devices – Digital Imaging Systems ,
Testing X-Ray Equipment – Detection Capabilities – Explosive, Detection Systems –
Taggants – Cargo Security – Cargo Carrier Responsibility .

UNIT III: INSPECTION EQUIPMENTS AND PRACTICES

Passenger Reconciliation – Airport Lockers – Container Hardening – Blast Containment Vs

Blast Management – Airmail Security – Indirect Air Carriers – Known and Unknown Shipper
– Vacuum Chambers , Inspection of Cargo – International Air Cargo Standards - TSA
Inspection of Airports Security and Rules of Law – Administrative Search Exception ,
Balancing Approach – Less Intrusive Alternatives – Stop and Frisk Exception – Individual
and Selectee Class Stop and Frisk Search – Consent Exception – Reasonableness K ,
Probable Cause – Exclusionary Rule – Police Participation – Nonviolent Threats – Airport
Administrative Screening Searches – Passenger Rights.

UNIT IV: GROUND OPERATION AND MODERN SAFETY MEASURES

Ground Security – Diversion Airports – Profiling – Bomb-Sniffing Dogs – Gore

Commission, Microwave Holographic Imaging – Body Orifice Security Scanner – Flight Vs
Aircraft Data Scanner ,New Generation of Video Security Systems – Biosim - Quadruple
Resonance Device – Intelliscan 12000 Metal Detector – Biometric Systems – FACEIT
Access Controls – Imaging Technologies , Airport Operator Concerns and Other Safety and
Security Issues - Airport Incursions – Passenger Interference – Conventional Weapons –
Explosives, Demarcation of terminal area, Types of Gates, Runways & Taxi Ways , Nuclear
Weapons – Perimeter Security - Access Control – Exterior Alarm Sensors – Control Room –
Media Intrusion – Computer Security.

Reference
 Kathleen M. Sweet, “Aviation and Airport Security”, Pearson Education, 2004

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 Kenneth C. Moore, Airport, Aircraft, and Airline Security, 1976

 Bartholomew Elias Airport and Aviation Security: U.S. Policy and Strategy in the
Age of Global Terrorism, Auerbach Publications, 2009

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COURSE: AIRCRAFT LAW AND CONVENTION

COURSE CODE: 07BMTAM17462 CREDITS: 04

UNIT 1: AIRCRAFT RULES

Introduction to Aircraft Rules 1937 – Basic Definitions and Interpretation – General

Conditions of Flying – General Safety Conditions – Registration and Marking of Aircraft –
Personnel of Aircraft ,Airworthiness – Radio Telegraph Apparatus – Aeronautical Beacons,
Ground Lights and False Lights – Log Books – Investigation of Accidents – Investigation of
Incidents , Aerodromes – Engineering, Inspection and Normal Requirements for
Organizations – Regularity Provisions

UNIT II: INDIAN AIRCRAFT RULES & AIR CORPORATIONS

Indian Aircraft Rules 1920 – Aircraft Arriving or Departing – Aircraft Rules 1954 for Public
Health – Aircraft Rules 1994 for Demolition of Obstructions caused by Buildings and Trees –
Aircraft Rules 2003 for Carriage of Dangerous Goods , Air Corporations Act 1953 –
Constitution and Functions – Finance, Accounts and Audits –Acquisition of Undertakings of
Existing Air Companies (L,A), Air Corporations Act and Ordinance 1994 for Transfer of
Undertakings and Repeal, Case studies .

UNIT III: AIRPORT AUTHORITY

International Airports Authority Act 1971 – Basics – Property and Contracts – Functions –
Finance, Accounts and Audits , National Airports Authority Act 1985 – Basics –Property and
Contracts – Functions – Finance, Accounts and Audits , Airports Authority Act 1994 –
Basics – Property and Contracts – Functions – Finance, Accounts and Audits .

UNIT IV: CARRIAGE ACT & CONVENTION

Carriage by Air Act 1972 – Anti Hijacking Act 1982 – Basics – High Jacking and
Connected , Suppression of Unlawful Acts Against Safety of Civil Aviation Act 1982 –
Basics – Offences , The Tokyo Convention, The Hague Convention to combat hijacking, The
Montreal Convention and the safety of civil aviation .

Reference
 Lawrence B. Goldhirsch, The Warsaw Convention Annotated: A Legal Hand Book,
The Hague: Kluwer Law International, 2000.
 Elmar Giemulla, et al., Montreal Convention, The Netherlands: Wolters Kluwer, 2010.
 Chia-Jui-Cheng and Doo Hwan Kim, The Utilization of the World’s Airspace and Free
Outer Space in the 21st Century, The Hague: Kluwer Law International, 2000.
 J. C. Batra, International Air Law, New Delhi: Reliance Publishing House, 2003.
 P.P.C. Haanappel, The Law and Policy of Air Space and Outer Space, The Hague:
Kluwer Law International, 2003.
 Lord McNair, The Law of the Air, 3rd edition, London: Stevens & Sons, 1964.

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COURSE: SPECIAL EVENTS

COURSE CODE: 07BMTEM17461 CREDITS: 04

UNIT I: SPECIAL EVENTS

Types and category, Sports, Rallies, Wedding, social, adventure, Aim of event, Develop a
mission, Establish Objectives, Preparing event proposal, Use of planning tools , Protocols,
Dress codes, staging, staffing, Code of ethics, professional association, handling vendors

UNIT 2: UNDERSTANDING PROJECT MANAGEMENT

Resources - activities - risk management - delegation - project selection - role of the Event
Manager , Preparing a proposal Conducting market research - establishing viability -
capacities - costs and facilities - plans - timescales - contracts , Clarity - SWOT analysis -
estimating attendance - media coverage - advertising - budget - special considerations -
evaluating success.

UNIT III: CRISIS PLANNING

Prevention - preparation - provision - action phase – handling, negative publicity - structuring

the plan , Seeking sponsors - Different types of sponsorship - definition - objectives - target
market - budget - Strategic development - implementation - evaluation , Organizing the event
- Purpose - venue - timing - guest list - invitations - food & drink - room dressing - equipment
- guest of honor - speakers - media - photographers - podium - Exhibition.

UNIT IV: TYPES OF ADVERTISING

merchandising - giveaways - competitions - promotions - Website and text messaging ,

Media invitations - photo-calls - press releases - TV opportunities - radio Interviews , Flyers
- posters - invitations - website - newsletters - ezone - blogs – tweets - Budget - cost of event
- return on investment - media coverage - attendance - Feedback.

Reference

 BUHALIS & e. Laws(EDS) (2001) tourism distribution channels: Practices,

issues and transformation London: continuum.
 Lawson, F (2000). Congress, convention & exhibition facilities: Planning, Design
& Management Oxford: Architectural press.
 Rogers, T. (1998, 2003). Conference & Conventions: A Global industry. Oxford:
Butterworth - Heinemann
 Swarbrook, J & Horner, S. (2001). Business Travel and a Tourism. Oxford:
Butterworth Heinemann.
 Avrich, Barry Event and Entertainment Marketing, Vikas Publishing House New
Delhi, 1994
 Julia Rutherford Silvers Professional Event Coordination, John Willey & Sons
2003

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COURSE: EVENT PRODUCTION AND LOGISTICS

CODE: 07BMTEM17462 CREDITS: 04

UNIT 1: INTRODUCTION

Planning, Coordination, Marketing of event, Unique features and similarities – Practices in

Event Management - Key steps to a successful event. Costing, budgeting, Event production
process, Event management planning, Advertising and production, public relations,
Characteristics of best planning, Centrality of events, SMART Objectives of events.

UNIT II: LOGISTICS MANAGEMENT AND SUPPLY CHAIN MANAGEMENT

Definition, Evolution, Importance, The concepts of logistics. Logistics relationships,

Functional applications, Introduction to cargo industry , HR, Marketing, Operations,
Finance, IT. Logistics Organization - Logistics in different industries - Logistics Activities: –
functions, objectives, solution. Customer Service, Warehousing and Material Storage,
Material Handling, order processing, information handling and procurement Transportation
and Packaging. Third party and fourth party logistics - Reverse Logistics - Global Logistics.

UNIT III: FUNDAMENTALS OF SUPPLY CHAIN AND IMPORTANCE

Development of SCM, concepts and Definitions Supply chain strategy, Strategic Supply
Chain Management and Key components, Drivers of Supply Chain Performance – key
decision areas – External Drivers of Change - Modelling logistics systems - Simulation of
logistic systems - Dimensions of Logistics & SCM, The Macro perspective and the macro
dimension –Logistic system analysis strategy, Logistical Operations Integration, Customer
service – Supply Chain Relationships

UNIT IV: FRAMEWORK AND ROLE OF SUPPLY CHAIN IN E-BUSINESS AND

B2B PRACTICES

Value of information in logistics & SCM - E-logistics, E-Supply Chains, International and
global issues in logistics - Role of government in international logistics and Principal
characteristics of logistics in various, Countries and regions - Dynamic Component for
Continuous Internal Assessment only: Contemporary Developments Related to the Course
during the Semester concerned.

Reference

 Events Management: An Introduction 1st Edition by Charles Bladen Publisher:

Routledge; 1 edition (March 22, 2012)
 EVENT MANAGEMENT Paperback – March 14, 2017 by Saurav Mittal; Publisher:
Independently published (March 14, 2017)
 Lean Supply Chain and Logistics Management 1st Edition by Paul Myerson;
Publisher: McGraw-Hill Education; 1 edition (February 27, 2012)

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 Supply Chain Logistics Management 4th Edition by Donald Bowersox; Publisher:

McGraw-Hill Education; 4 edition (January 25, 2012)

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