CHOPRA AND MEINDL

CHAPTER 4
SUMMARY
1. Competitive strategy defines a set of tasks a firm undertakes to satisfy a set of customer
needs with respect to a competitor
2. Product development strategy proposes the portfolio of products client needs to develop
3. Marketing and sales strategy proposes position of the product, selecting the channel for
marketing, creating demand and specifying pricing
4. Supply chain strategy defines the nature of raw material procurement, manufacturing of the
product and distribution ( same for services)
5. Strategic fit: competitive and supply chain strategies have aligned goals
6. Strategic fit is achieved by understanding the customer and supply chain strategy which
includes quantity of the product required in each lot, pricing of the product, variety of the
product required, the response time a customer will tolerate and desired rate of innovation
in the product
7. Demand uncertainty is uncertainty of customer demand for a product and implied demand
uncertainty is and implied demand uncertainty is the resulting uncertainty given the portion
of the demand the supply chain handles and the attributes desired by the customer.
Forecast is more accurate when demand has less uncertainty and increased implied
uncertainty means lesser matching of demand with supply.
8. A firm meets the best demand by supply chain responsiveness and supply chain efficiency is
inverse to the cost of making and delivering the product to the customer
9. Scope of strategic fit is the divisions across a frim and stages in a supply chain that devise
and integrated strategy with an aligned objective

CHAPTER 1
SUMMARY
1. Production creation of goods and services
Operations is the set of processes that creates value in the form of goods and services by
transforming inputs into outputs
2. There are 3 decision phases in a supply chain:
Supply chain strategy: Refers to strategizing which stage should be put where, designing the
supply chain over the next few years
Supply chain planning: Refers to decisions taken on working of the supply chain on
constraints set by the strategy phase
Supply chain operations: Daily or weekly update of operation of the supply chain
3. There are 2 process views of a supply chain:
Push/Pull : every processes in a supply chain are divided into 2 categories based on whether
they are executed in response to a customer order (Pull) or in anticipation of a customer
order (Push)
 Cycle view: Every processes of a supply chain are divided into a cycle which is executed at
the interface between 2 successive stages
It has 4 cycles, Customer order cycle, Replenishment Cycle, Manufacturing Cycle and
Procurement Cycle
4. In Pull processes the customer order cycle and replenishment cycles are usually merged
5. 3 supply chain macro processes:
Customer Relationship Management (CRM)
Internal Supply Chain Management (ISCM)
Supplier Relationship Management (SRM)