Autogrill always focusses on long term develepment strategies.

The process of product and innovation

and improved services offered to customers with the objective of increasing consumer
satisfacton.Numbers and data should drive the business decisions.When choosing where to expand or
what recipe to focus on next, the choice should be rooted in data,it shoud be pre determined. Instead of
investing in a part of your business and hoping it pays off, know beforehand that it is the most strategic
option.Autogrill already using data on a day-to-day basis, continue using these metrics they get the right
results. By having actual numbers to back up their business strategies, Autogrill assured that they are
focusing and investing in the most important areas i.e consumer satisfaction,best and healthy quality
foods.

Marketing is one of the most important strategy of Autogrill.They follow the innovative way of marketing
like social media is the new way to communicate with consumers so they advertise on social media.They
take feedback of the product from customers on social media.

At the end of 2011, within the framework of the “Route to Innovation” (the Group’s plan dedicated to
innovation) the Autogrill Group launched its Sustainability Roadmap. For the first time, the Afuture
Roadmap identified and defined precise sustainability objectives for the Group. In 2012 methods were
identified to implement the Roadmap effectively and define a data baseline that allows the Group to
monitor the attainment of objectives. In 2013 half-year data was monitored along with the activities
carried out at the country level to reach the objectives.