How to Host a Virtual Networking Event

NETWORKING

by Dorie Clark and Alisa Cohn

May 26, 2020

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With vast swaths of the globe under social distancing restrictions, networking may be
the furthest thing from your mind. But just because you can’t connect in person doesn’t
mean your business relationships have to languish.
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We regularly co-host networking dinner gatherings in New York City, which — for the
time being — are no longer an option. We’ve pivoted to organizing virtual networking
events instead. Here are some best practices that have worked for us to keep
connections active, even at a distance.

Before the Event

Invite the right people — and the right number of people. In the virtual world, we
recommend limiting yourself to eight guests (including you), to ensure participants have
enough time to speak and interact. Feel free to mix close friends and contacts you’d like
to cultivate, but remember to make sure there is a sufficient mix of people who don’t
know each other, so that no one feels like the “odd man out” who has been randomly
added to a reunion of old pals. In addition, one of the benefits of the virtual format is
that you can include people from all over the world, which of course isn’t possible with
physical gatherings.

FURTHER READING When it comes to timing, we usually

Coronavirus + Business:
Insights You Need The
from HBR schedule 90-minute sessions. For a virtual
FREE EBOOK business meeting that may feel long. But —
because we’re trying to facilitate
View Details meaningful conversations — it’s a
comfortable amount of time to allow
everyone to speak without feeling rushed.
Attendees share personal stories, ranging
from childhood anecdotes to their challenges in business, so participants typically are
very engaged throughout the gathering.

We hold these from 6-7:30 pm ET, but many different times are possible. You have to be
sensitive to time zones, but we’ve had success including people from around the world,
and even shared breakfast drinks with someone in Australia. We’ve discovered that it’s
often challenging and messy for people to eat while on video calls, so we bill our events
as “virtual cocktail parties.”

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Make logistics as easy as possible for your attendees. Once someone has agreed to
attend, send them a calendar invite with a link to the video app you’re using. Any
number of video services — such as Zoom, Google Hangouts, or Microsoft Teams — can
work. The key is that it has to be easy for people to attend even if they don’t regularly
use that service. Make sure to alert them if they need to download software in advance
or if the event requires a password.

A few days before your call, send out an email introducing your guests to each
other. You should include the names of the participants, a one-sentence description,
and a link to their LinkedIn profile. It’s helpful for attendees, especially introverts, to
know who will be there, and it humanizes the participants. You should also share
guidelines for what to expect. Your email can say something like, “We look forward to
seeing you at our virtual cocktail gathering. We’ll start right at 6 pm, so please join on
time. We’ll spend around 60-90 minutes together, with a mix of introductions and
structured conversation. We’ll be joined by the great people below. Bring your own
beverage!”

During the Event

Make people feel comfortable. Greet them when they enter and provide guidance
about what to expect — just like you would at an in-person cocktail party. To ensure
smooth entry for participants, make sure you join the video and “start” the session
about two minutes early so you can let everyone into the session as soon as they arrive.
About five minutes after your start time (to allow people time to join), get started with
introductions. Check upfront if anyone needs to leave early so they can introduce
themselves first, and so it won’t be awkward when they sign off before the end of the
gathering.

Ask each person to spend two minutes introducing themselves with a mix of
professional and personal information, such as a favorite hobby or passion. Model this
for people, so they get a sense of the appropriate length and tone. Then, as the host, you

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can choose a person and ask them to go next, rather than waiting for a volunteer. This
gets the ball rolling and provides an immediate sense of comfort to attendees who may
be wondering how things will unfold.

After initial introductions, ask each participant to answer a specific question. As

the host, it’s your job to structure the conversation so it doesn’t become dominated by a
loquacious guest, or go down a rabbit hole of talking about politics or current events.

Some great questions include:

What is an interesting or fruitful way you’re using your time now?

Tell us about a time you’ve been resilient.
How have you adapted to working and living while social distancing?
What are you enjoying most about your job right now, and why?
What’s something unexpected you’ve learned or done in the past month/year?

Any open-ended question that helps attendees share a little bit about themselves will
work. People may have some back and forth comments around the questions, which
helps build the rapport of an in-person cocktail party — but make sure to interrupt the
conversation as needed to bring it back to the main question until everyone has
answered. You want to give everyone their turn to share.

If there’s remaining time, there may be a natural flow of conversation, or you can pose
an additional question (or ask if anyone has a question they want to pose to the group).
Unlike an in-person cocktail party, this isn’t typically a conducive environment for one-
on-one interactions, but we keep our gatherings small to ensure everyone can
participate in a lively group conversation.

No matter how well the gathering is going, it’s a good idea to consider ending it after 90
minutes. People generally tire more easily from video meetings than in-person
gatherings. If everyone is having a great time, you can leave on a high note — and you or
someone else can always gather the group again.
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After the gathering, send a quick follow-up email with everyone CC’d, thanking them
for coming and encouraging them to connect with each other one-on-one, if they’d like.

Even when you can’t meet in person, that doesn’t mean business — or the need to build
relationships — stops. In fact, without the natural interactions that go along with in-
person work and events, it’s even more important to be proactive in your networking
efforts. By hosting your own virtual networking events, you’ll be able to enhance your
own network, as well as your reputation as a connector, despite being physically
separated.

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Dorie Clark is a marketing strategist and professional speaker who teaches at Duke

University’s Fuqua School of Business. She is the author of Entrepreneurial You, Reinventing
You, and Stand Out. You can receive her free Recognized Expert self-assessment.  

Alisa Cohn is an executive coach who specializes in work with Fortune 500 companies
and prominent startups, including Google, Microsoft, Foursquare, Venmo, and Etsy. You can
download her free list of questions to start conversation here. Learn more at alisacohn.com.

This article is about NETWORKING

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1 COMMENTS

Jeanne Allen 16 hours ago

I love the simplicity of the ideas and the hope and connections that it brings. I'm thinking right now of how to
do this in my REx group, Dorie
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