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+ +

Quality Function
_
_
Deployment for
y_ y_
x +
x
y
IPHONE 8
x

Display brightness
Maximum sound
Display font size

Battery capacity
Requirement
Technical

consumption
importance
Menu liters
Screen size
IPHONE 8

processor
Customer
Targets

weight
Power
Customer Requirements

s
CUATOMER Correlations:
PRIORITY + Strong Positive
O ↑ ↓ ↑ ↑ O ↓ ↑ ↓ O
5 • 1.1 x Positive
Easy to use
_

Customer Assessment/
Better display +3 ●● • Strong Negative
y
Good sound quality + Negative
3 ● -
Long operation time 4 ● +

Competitive
Evaluation
Comfortable to hold 3 • 1.2 -
Measurement units • ● -
Absolute importance
Relationships:
●● Strongest= 8
Relative importance - + + - - - + + + -
● Strong= 7

• Fair= 4

Importance Rating Weak= 1


Σ(Priority X Relationship)
Technical Assessment

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