Professional Documents
Culture Documents
Correlations: Strong Positive Positive Strong Negative Negative
Correlations: Strong Positive Positive Strong Negative Negative
Quality Function
_
_
Deployment for
y_ y_
x +
x
y
IPHONE 8
x
Display brightness
Maximum sound
Display font size
Battery capacity
Requirement
Technical
consumption
importance
Menu liters
Screen size
IPHONE 8
processor
Customer
Targets
weight
Power
Customer Requirements
s
CUATOMER Correlations:
PRIORITY + Strong Positive
O ↑ ↓ ↑ ↑ O ↓ ↑ ↓ O
5 • 1.1 x Positive
Easy to use
_
Customer Assessment/
Better display +3 ●● • Strong Negative
y
Good sound quality + Negative
3 ● -
Long operation time 4 ● +
Competitive
Evaluation
Comfortable to hold 3 • 1.2 -
Measurement units • ● -
Absolute importance
Relationships:
●● Strongest= 8
Relative importance - + + - - - + + + -
● Strong= 7
•
• Fair= 4