Department of Education

Region III
Division of City of San Fernando
San Fernando East District
ST. VINCENT OF QUEBIAWAN INTEGRATED SCHOOL
City of San Fernando (P)
(045) 409-8521

Teacher JOANNE P. MANLISES Grade ELEVEN ( 11 )

Level
Teaching Date Weeks 3-6 Learning ENTREPRENEURSHIP
and Time: Area
Semester 1ST QUARTER

I.OBJECTIVES
A. Content Standard:
The learner demonstrates understanding of key concepts, underlying principles and processes of
developing a business plan
B. Performance Standard:
The learner independently or with his/her classmates presents acceptable detailed business plan
C. Learning Competency / Most Essential Learning Competency (MELC):
 Recognize a potential market
-Analyze the market need
-Determine the possible product/s or service/s that will meet the need
-Screen the proposed solution/s based on viability, profitability and customer requirements; and
 Select the best product or service that will meet the market need
II.CONTENT
 Recognize a potential market
- Development of a Business Plan
- Major parts of a Business Plan
 References
 Entrepreneurship in Philippine Setting pages 211-249
 https://www.entrepreneurship.org/articles/2006/09/determine-market-potential

III.LEARNING RESOURCES

A. Reviewing previous lesson or presenting the new lesson

Good morning! Welcome to our second part Entrepreneurship class!

Bago tayo tumungo sa ating bagong aralin. Nais ko munang malaman kung natatandaan mo pa ba
ang nakaraang aralin? Maari mo bang ibigay ang kahulugan ng Pagnenegosyo o
Entrepreneurship?

Entrepreneurship is the process of designing, launching and running a new business.

It also described as the “capacity and willingness to develop, organize and manage a
business venture along with any of its risks to make a profit.

B. Establishing a purpose for the lesson

Read the article below.

Sariling Diskarte sa Panahon ng Pandemya

MANILA, Philippines – To make ends meet, 44-year-old Joseph Dante goes around the streets of
Manila, looking for potential customers. His service? On-the-spot haircuts.

He calls himself “barbero sa bangketa (sidewalk barber).”

After President Rodrigo Duterte ordered the lockdown in Luzon due to the coronavirus pandemic,
Dante lost income as a construction worker in San Juan City, and relied only on people’s generosity
for financial or food aid. The strict quarantine measures made it all the more difficult for people like
Dante to find means to earn.

“Mahirap kasi hindi ka makagalaw. Buti nga ngayon medyo nakakakilos na kami. Dati kahit sa’n ka
pumunta, talagang may checkpoint (It’s hard because you couldn’t move. At least now we can
move more easily. Before, there would be a checkpoint everywhere you go),” he recalled.
 As lockdown restrictions eased, Dante found a new way to make a living. The growing demand for
access to barbershops opened an opportunity for him.

Barbering, which used to be only a side hustle, has now become his main source of income. With a
barber’s gown, a chair, and barbering materials and equipment, Dante’s mobile barbershop is all
set.

Amidst all the chaos caused by the pandemic, there is still a ray of hope for the business world.
Yes, there is a way out which not only helps entrepreneurs stand in solidarity but also run their
business more efficiently.

Activity 1: List 10 Business Ideas that are worth investing amidst COVID-19 in your local
area. Write your answer on the blank space provided.
1._________________________ 6._________________________
2._________________________ 7._________________________
3._________________________ 8._________________________
4._________________________ 9._________________________
5._________________________ 10.________________________

C. Presenting examples/instances of the new lesson

Recognizing Potential Market

An important step before moving forward with a product is determining its market potential. In this
lesson, you'll learn about market potential.

Once you have established that an opportunity matches your business’s vision, goals, and
financial indicators, you are ready to assess its market potential by examining specific key factors.
Market research will enable you to more accurately assess the following points:

o Ability to compete – Which opportunity offers the potential for you to compete most
effectively in the marketplace based on a price/cost advantage or market differentiator?
If you will not be able to compete effectively, be wary of such an endeavor. Build on your
strengths to increase the chances of future successes.
o Duration of the opportunity – Will the opportunity last long enough for you to seize it
and reap its rewards? Duration is critical to determining attractiveness. For example, a
new product or service based on a long-term trend, such as a changing demographic,
has an enduring window of opportunity. One based on a fad, such as the latest fashion
trend, has a limited life. Another consideration is how long you have before competition
might flood the marketplace.
o Growth potential – In many cases, long-term growth rather than immediate rewards
make one opportunity more attractive than another. An entrepreneur may decide to offer
a new product in a growth area rather than pursuing sales of existing products that have
minimum growth potential. Is the sales potential sufficient to make it worthwhile? Even if
you can dominate a small market, it may not be worth your while.
o Risks and rewards – A certain amount of risk is involved in all entrepreneurial ventures,
and growth is no different. How much will the opportunity cost to pursue in terms of time,
money, and physical resources? What is your potential return on your investment? Are
the risks acceptable to you and your business? Do the rewards compensate for the
risks?
 Keep in mind that typically the risks associated with growth opportunities increase as you move
away from products and markets you know into products and markets that are new to you. Costs for
researching and developing new products and researching and penetrating new markets will also
increase.

D. Discussing new concepts and practicing new skills

What is a Business Plan?

Business Plan is defined as a detailed and integrated written document that describes various
activities involved in opening and operating a new entrepreneurial venture.

Why is Business Plan important?

 Avoid mistakes and reduce risk of losing money
 Organize activities beforehand. It is a roadmap.
 Assess performance against set goals.

E. Discussing new concepts and practicing new skills #2

Major Parts of the Business Plan

1. Introduction 2. Executive Summary 3. Environmental analysis 4. Business description

8. Marketing plan 7. Operation plan 6. Production plan 5. Organizational plan

9. Financial plan 10. Appendix

F. Developing mastery
 Recognizing Potential Market
 Ability to compete
 Duration of the opportunity
 Growth potential
 Risks and rewards
 Business Plan is defined as a detailed and integrated written document that describes
various activities involved in opening and operating a new entrepreneurial venture.
 Major Parts of the Business Plan
1. Introduction
2. Executive Summary
3. Environmental analysis
4. Business description
5. Organizational plan
6. Production plan
7. Operation plan
8. Marketing plan
9. Financial plan
10. Appendix

G. Finding practical applications of concepts and skills in daily living

Activity 1: Choose one Business that is worth investing amidst Covid 19. Then why?
 H. Making generalization and abstractions about the lesson

Entrepreneurial activities today have become very important and are keys to economic
development especially after the damage done by the Covid19 pandemic. Growth, industrial
development, including employment generation, depend upon entrepreneurial behavior of a country.

Entrepreneurs are the reasons for a large quantity of highly developed industries which result to
greater employment opportunities for unemployed youth, increase in income and savings.

I. Evaluating learning
Activity 2: Make your own business plan. The final output will appear as follows:

BUSINESS PLAN EXECUTIVE SUMMARY

This section presents the VMGO, the business

(Name and Address of your Proposed Business) model, the business and production positions,
JOHANNE PROCESSING COMPANY wealth improvement approaches, and the
116 PUROK 3, QUEBIAWAN parties supporting the study.
SAN FERNANDO, PAMPANGA
www.johanne@yahoo.com  Vision, Mission, Goals, and Objectives

 Business Model

OWNED BY:  Business and Product Position

(Your Names as the Owners)  Wealth Improvement Approaches

JOANNE GUEVARRA
LEONARDO GUEVARRA JR.  Parties supporting the Business

ENVIRONMENTAL ANALYSIS
BUSINESS DESCRIPTION

 Trend in the Industry

 Product Description
 Consumer Analysis

 Competitor Analysis  Equipment/Materials needed

 Market Forecast
 Size of the business
 Market share

 Market position  Personnel Requirement

 Marketing strategy
 ORGANIZATIONAL PLAN PRODUCTION PLAN

 Form of business organization  Production schedule

 Liability of the Owner  Production process

 Organizational structure  Equipment required

 Role of the owner  Sources of materials

 Proposed salary  Estimated Production cost

OPERATION PLAN MARKETING PLAN

 Product
 Evaluation of Suppliers
 Place

 Purchase procedres  Price

 Promotion
 Storage and inventory control
 People

 Sales procedures  Packaging

 Positioning

J. Additional activities for application or remedial

What is the importance of Business plan?

Prepared by: Noted by:

JOANNE P. MANLISES ARIEL D. GARCIA, Ed.D

Teacher I OIC, Office of the School Head