Department of Education

Region III
Division of City of San Fernando
San Fernando East District
ST. VINCENT OF QUEBIAWAN INTEGRATED SCHOOL
City of San Fernando (P)
(045) 409-8521

Teacher JOANNE P. MANLISES Grade ELEVEN ( 11 )

Level
Teaching Date Weeks 7-9 Learning ENTREPRENEURSHIP
and Time: Area
Semester 1ST QUARTER

I.OBJECTIVES
A. Content Standard:
The learner demonstrates understanding of environment and market in one’s locality/town
B. Performance Standard:
The learner independently creates a business vicinity map reflective of potential market in one’s
locality/town
C. Learning Competency / Most Essential Learning Competency (MELC):
 Recognize the importance of marketing mix in the development of marketing strategy
 Describe the Marketing Mix (7Ps) in relation to the business opportunity
 Product
 Place
 Price
 Promotion
 People
 Packaging
 Positioning

II.CONTENT
 The Marketing Mix
References
 Entrepreneurship in Philippine Setting pages 184-195
 https://www.scribd.com/

III.LEARNING RESOURCES

A. Reviewing previous lesson or presenting the new lesson

Good morning! Welcome to the last part Entrepreneurship class for this quarter!
Bago tayo tumungo sa ating bagong aralin. Nais ko munang malaman kung natatandaan mo pa ba
ang nakaraang aralin?

What is a Business Plan?

Business Plan is defined as a detailed and integrated written document that describes various
activities involved in opening and operating a new entrepreneurial venture.

What are the Major Parts of a Business Plan?

1. Introduction
2. Executive Summary
3. Environmental analysis
4. Business description
5. Organizational plan
6. Production plan
7. Operation plan
8. Marketing plan
9. Financial plan
10. Appendix

Mahusay! Nagayon ay handa ka na para sa ating susunod na aralin.

 B. Establishing a purpose for the lesson
Activity 1: Identify the following logos of famous and successful companies.

________________ ________________ ________________ ________________ ________________

Guided questions:
How did they became sucessful?
What are their strengths?
What makes the company different from its competitors?

C. Presenting examples/instances of the new lesson

 What is Marketing?

Marketing refers to activities a company undertakes to promote the buying or selling of a product or
service. The ultimate purpose of Marketing is to create customer loyalty in order to keep the customers
coming back and to make them happy enough to recommend your business and to introduce your goods
or service to others so that your business will grow and be profitable in the long run.

Your entrepreneurial work, however, does not simply end there. You must design a particular
marketing or strategy that will deliver the value of your product to the target consumers. In the parlance
of entrepreneurship, this program called the marketing mix.

D. Discussing new concepts and practicing new skills

 What is Marketing Mix?

The Marketing mix simply refers to a mode, means, or tool used by the entrepreneur to position
the product in the target market segment to efficiently and efffectively deliver it to the consumers and to
convince them about the benefits that they will derive from buying the product.

The marketing mix basically addresses the following questions:

1. How can the target consumers be influenced to buy the product or service?
2. What marketing strategy must be adopted to convince the consumers that the product or
service being offered satisfies their needs?

 The 7P’s in Marketing

2. Place
1. Product 3. Price

Customer-
Driven Strategy

7. Positioning 4. Promotion

6. Packaging 5. People
 1. Product
- It refers to the
tangible good or
intangible services
offered by the
business to the
target consumers.
2. Place 3. Price
- It is where the - setting the price for your
target consumers product that allows a profit,
are. yet is affordable enough that
your customers are willing to
pay the amount.

4. Promotion 5. People 6. Packaging 7. Positioning

- It refers to the - It refers to the key - It refers to the - It refers to the
mode of conveying staff you recruit and process of putting place occupied by
the presence and train to make your the product in a the product in the
attributes of the business different package or minds of the
product to the and stand out from container. consumers.
target consumers. the competition.

E. Discussing new concepts and practicing new skills #2

MARKETING PLAN FORM #1

Sample:
MAMIMILI

 Sino ang iyong mga mamimili?

- Karamihan ay mga estudyante at pumapasok sa trabaho
 Ano ang pangangailangan ng iyong mamimili?
- Meryenda, load, sigarilyo, toothpaste, sabon, candy

 Kailan sila kadalasan bumibili?

- Bago pumasok at pagkagaling sa eskwela at trabaho

 Saan pa sila namimili?

- Manuela's Sari-Sari Store, Aling Rea's Karinderya

 Bakit pumupunta sa iyo ang mga mamimili?

- Mas malapit ako sa kanilang dinaraanan papuntang eskwelahan at paradahan
ng sasakyan patungong trabaho.
KAKUMPETENSIYA

 Ang mga kalamangan (strengths) ng aking kakumpetensiya ay:

- Store signage, kasama sa pagtitinda, may upuan sa harap ng tindahan
 Ang mga kahinaan (weaknesses) ng aking kakumpetensiya ay:
- Pwesto sa kanto ng kalye, mas maruming uri ng paninda, madumi at mabahong
tindahan

MARKETING PLAN FORM #2

Sample:
PRODUKTO

 Produkto 1  Produkto 2
- Piattos - Safeguard

 Produkto 3  Produkto 4
- Colgate (sachet)  Taal (bote)
 PRESYO

 Paano mo itatakda ang presyo ng iyong produkto?

- Lalagyan ng 40% mark-up

 Kung ihahambing ito sa iyong kakumpetensiya mas mataas/o mas mababa

ang presyo ng iyong produkto?
- Hindi, kadalasan ay kapantay o mas mababa ang presyo ng aking paninda

 Magpapautang ka ba?
- Hangga’t maaari ay iiwasan kong magpautang. At kung hindi maiiwasan,
papautangin ko lamang ang mga customers na may trabaho, may kakayahang
magbayad at marunong magbayad ng utang sa napagkasunduang araw.

 Paano mo makokolekta ang bayad sa utang?

- Papaalalahanan ko ang mga may utang sa maayos na paraan
- Lalagyan ko rin ng palugit ang pagbabatad sa loob ng 3 hanggang 5 na araw

PWESTO

 Saan mo ilalagay ang mga produkto sa iyong tindahan? Alin ang ilalagay
mo sa harap at alin ang ilalagay mo sa hulihan ng iyong tindahan?
- Ilalagay ko sa harap ang mga mabentang produkto na madalas hanapin ng
aking mamimili. Isasama ko rin sa harapan ang mga bagong produkto ng aking
tindahan
- Ilalagay ko sa likuran ang mga produkto ng hindi madalas mabili o seasonal lang
kung mabenta. Sa likuran din ang mga produkto ng malalaki ang size na kahit
nasa likod ay makikita pa rin.

PROMOTION

 Paano maipababatid sa mga mamimili ang iyong produkto?

- Maglalagay ako ng price tag at magdi-display ng mga items na agad makikita o
eye-level ng mamimili. Maglalagay ako ng poster para ipabatid na meron akong
item na itinitinda sa aking tindahan. Kapag may bagong produkto, iaalok ko ito
sa aking mamimili.
 Paano ito makatutulong sa pagbebenta ng iyong produkto?
- Ang mga tag price at posters ay makapagbibigay ng impormasyon sa aking mga
customers tungkol sa halaga at mga items na itinitinda ko. Ang pag-aalok ng
bagong paninda ay makahihikayat sa mga customers na bumili.

F. Developing mastery
 Marketing refers to activities a company undertakes to promote the buying or selling of a
product or service. The ultimate purpose of Marketing is to create customer loyalty in order to
keep the customers coming back and to make them happy enough to recommend your
business and to introduce your goods or service to others so that your business will grow and
be profitable in the long run.

 The Marketing mix simply refers to a mode, means, or tool used by the entrepreneur to
position the product in the target market segment to efficiently and efffectively deliver it to
the consumers and to convince them about the benefits that they will derive from buying the
product.

 The 7P’s in Marketing

1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning

G. Finding practical applications of concepts and skills in daily living

Activity 2: Prepare a Marketing Plan for your business idea.Use the Marketing Plan Froms 1 and 2
for this exercise.
 H. Making generalization and abstractions about the lesson
What is the importance of Marketing?

I. Evaluating learning
Activity 3: Make a marketing mix case study review.
Example: “Tide with freshness of Downy”
 Identify the elements of marketing mix that Tide with freshness of Downy focused on their
marketing campaign
 Enumerate the strengths and weaknesses of this marketing campaign.
 Examine the elements of marketing mix that could have been highlighted and promoted as
part of the promotional video to achieved growth in sales.

J. Additional activities for application or remedial

Activity 4: Translate each famous taglines of different successful companies.

 “Have it your way” – Burger King

_________________________________________________________________________________
 “Keeps going and going and going” – Energizer Batteries
_________________________________________________________________________________
 “Just Do it” – Nike
_________________________________________________________________________________
 “Open Happiness” – Coca-Cola
_________________________________________________________________________________
 “Think Different” – Apple
_________________________________________________________________________________

Prepared by: Noted by:

JOANNE P. MANLISES ARIEL D. GARCIA, Ed.D

Teacher I OIC, Office of the School Head