Origin of the name “ASUS”

ASUS comes from the last four letters of Pegasus, the winged horse in Greek mythology that
represents the inspiration of art and learning. ASUS embodies the strength, creative spirit and
purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and
innovation with each product it introduces to the market.

Corporate Vision

ASUS constantly strives to be an integrated 3C solution provider (Computer, Communications,

Consumer electronics) that delivers innovations that simplify our customers’ lives and enable
them to realize their full potential. ASUS products represent the best that technology has to offer,
providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles,
anytime, anywhere.

Mission and Philosophy

As a major player in the IT industry, ASUS’ corporate mission is to provide innovative IT

solutions that empower people and businesses to reach their full potential. ASUS’ philosophy
behind product development—which is to accomplish the fundamentals well first before moving
forward—has resulted in a dependable backbone of computer components such as motherboards,
graphics cards, and optical storage devices. ASUS has now over 16 product lines, including its
industry-redefining Eee products, desktop barebone systems, servers, notebooks, handhelds,
network devices, broadband communications, LCD monitors, TVs, wireless applications, and
CPT (chassis, power supply and thermal) products.

Achieving Our Mission

ASUS plans to achieve its mission through Passion for Technology, Focus on Quality, Long-
term Relationships, and Perseverance

Passion for Technology

Technology is the heart of ASUS. We continue to invest in our world-class Research and
Development so that we are always able to provide leading-edge innovations to people and
businesses.

Focus on Quality

Quality is of utmost importance to ASUS. We continue to refine our quality management processes to
ensure customers receive the highest quality solutions cost-effectively.

Long-term Relationships
Whether they are our customers, the media, shareholders or consumers, we believe in growing
with our partners at all levels. Maintaining strong relationships with key stakeholders is one of
the most important factors of our continued success.

Perseverance

All ASUS employees share the same sense of purpose. We thrive under pressure and look
forward to challenges. We work to accomplish the same mission—to empower people with
innovative IT solutions.

Management Philosophy

 Inspire, motivate and nurture our employees to explore their highest potential
 Commit to integrity and diligence; focus on fundamentals and results
 Endlessly pursue to be number 1 in the areas of quality, speed, service, innovation and
cost-efficiency
 Strive to be among the world-class high-tech leaders and to provide valuable
contributions to humanity

Achievement

The No. 1 Motherboard Manufacturer in the World

ASUS is the number one manufacturer of motherboards in the world, commanding almost a 40%
market share of the motherboard business. Today, one in every three computers houses an ASUS
motherboard. Over 24 million motherboards were sold in 2008—the combined length of which
equals 10,000 Taipei 101 skyscrapers and 600 Himalaya Ranges.

Voted the “Best Motherboard Brand” for Six Consecutive Years

ASUS has been voted the world’s “Best Motherboard Brand” for six consecutive years by
readers of Tom's Hardware Guide (THG), a widely-read and respected hardware review website.
In many of these polls, which routinely draw tens of thousands of voters, ASUS received more
than half of the ballots. The THG Best of Readers' Choice Awards recognize hardware products
that exhibit the highest quality design and companies that have provided the best service to users.
The awards are considered a hallmark of good product design, performance, quality and value.

History
TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS on 2 April 1990 in Taipei, Taiwan — all four founders worked
as computer engineers for Acer. 

Products
Asus produces motherboards, graphics cards, sound cards, optical disc drives, PDAs, computer
monitors, laptops, servers, networking products, mobile phones, computer cases, computer components, and computer
cooling systems.