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BSBHRM604 - Case Study PDF
BSBHRM604 - Case Study PDF
CASE STUDY
STEFANIA F.
ABC Contact Services Pty Ltd is an Australian owned and operated contact
solutions company, with headquarters in Melbourne, Victoria. Founded by
Ms Jacinta White in 2016, offering a range of contact centre services to
small to medium businesses, ABC employs a team of customer service and
support specialists highly experienced in the industry.
ABC Contact Services provides reliable reception, contact handling and customer support services at affordable
rates to SMEs requiring efficient and affordable solutions for their contact management needs.
The 3-level contact centre facilities at Collins Street, Melbourne, includes comfortable office spaces, two conference
rooms, and a state of the art call centre with capacity for 50 staff.
Our call centre operates 24/7, providing inbound contact management for a range of industries, business types and
service structures, both B2B and B2C. Our team of highly qualified customer service and support specialists can
provide reliable and high-quality services in a timely and cost-effective manner.
Our complete contact centre software system Noda Contact Centre supports the delivery of a total virtual reception
service, tailorable across the following elements:
• Live Virtual Reception Services
• Mobile Workforce services
• Call Overflow
• After Hours Service and Public Holidays
• Appointment setting and calendar management
• Scripted customer support and escalation
Vision Statement
ABC Contact Services’ vision is to be the industry leader in providing efficient, reliable and affordable contact
management solutions to our clients.
Mission Statement
Our aim is to establish ABC Contact Services as the company that always exceeds expectations, through:
o Consistently delivering quality services
o Optimising quality to ensure efficiency and reliability
o Providing a range of affordable services to our clients
Values
At ABC Contact Services we value:
o Quality
o Integrity
o Accountability
o Respect for diversity
o Innovation
o Continuous Improvement
Board of
Directors
CEO
Governance
• Board of Directors
• CEO
Finance
• Finance Manager
o Finance Assistant
Systems and IT
• Systems & IT Manager
o Systems & Network Manager
o Contracts Manager
o Quality Assurance Officer
Contact Centre
• Contact Centre Operational Manager
o Call Centre Floor Managers
▪ Call Centre Team Leaders
• Customer Support Agents
Human Resources
• HR Manager
o HR Assistant
To create a positive employee relations climate that supports workforce safety, workforce capability, staff
engagement and a high-performance customer service culture.
The purpose of this Employee Relations Strategy is to inform managers and employees of the requirements,
responsibilities and processes required for a positive employee relations environment and the achievement of
sustainable business outcomes.
Foundation
The Employee Relations Strategy supports the ABC Vision and Values by providing the underlying principles to
employee relations within ABC.
The Employee Relations function is an integral component of business operations and must be managed having
regard to corporate priorities and potential risks, costs and impact on customer service.
The ABC Employee Relations Strategy adopts an integrated management approach to addressing employee
relations issues. This approach supports employee relations options that encourage supervisors to lead and
employees to actively participate and engage in positive, productive and safe work practices.
The principles of positive leadership, constructive relationships and meaningful consultation are fundamental to the
Employee Relations Strategy.
All people management activities within ABC should align to the four key elements of the Employee Relations
Strategy. They are:
• Alignment with strategic directions
o Ensure Employee Relations outcomes conform with the ABC direction
o Align employee relations strategies with corporate strategies and values
o Regular reporting on employee relations issues and trends
Fundamental principles
Positive Leadership
Managers and Supervisors within ABC should positively influence the employee relations environment by setting a
great example and demonstrating leadership in the pursuit of constructive working relationships.
A positive employee relations environment requires that all employees demonstrate positive leadership behaviour.
This will contribute to the proactive and timely resolution of employee relations issues.
Working Relationships
The achievement of common goals such as “no injuries” and impressive customer service can be facilitated through
the development and maintenance of effective relationships founded on mutual support and respect.
To create an environment of constructive workplace relationships requires a commitment to working with employees,
managers and unions to take all reasonable steps to resolve issues.
Effective relationships with Government, industry and business partners will assist in the development and
implementation of employee relations initiatives.
Meaningful Consultation
The pursuit of positive employee relations involves undertaking timely and meaningful consultation with key
stakeholders, including employees and unions.
Different situations will require different levels of consultation, such as:
• Information sharing;
• Response seeking;
• Employee input into planning; and
• Cooperative decision-making and planning.
ABC acknowledges the need to support and enable communication between managers and employees; and
recognises that openly sharing ideas and information generally results in better outcomes through shared ownership.
To encourage and promote constructive workplace relations between ABC and unions through effective
communication and consultation.’
ABC’s workplace relations approach recognises the benefits of communicating directly with our employees wherever
possible. Employees are encouraged to have genuine input to decisions about workplace issues at an individual,
team and organisational level. Examples of initiatives in place to facilitate employee involvement and respond to
feedback are:
Management Communication
Leaders attend regular forums to discuss business strategy and progress and are provided with assistance and
support in communicating key messages to their employees. A focus on Management by Walking Around (MBWA)
Employees who have an issue or concern in the workplace should raise it with their direct supervisor in the first
instance. Should the matter fail to be resolved at this level, the issue should be escalated to the next level
of management. The Supervisor and Manager should endeavour to resolve the issue at the local level. Support for
issues resolution will be available through Human Resources.
Purpose
This policy affirms ABC Contact Services’ belief in responsible social and ethical behaviour from all employees. This
policy clarifies the standards of behaviour that ABC Contact Services expects of all employees.
Principles
Our employees contribute to the success of our organisation and that of our Clients. ABC Contact Services fully
endorse that all employees are not deprived of their basic human rights.
Furthermore, our employees have an obligation to the Business, our Clients and themselves to observe high
standards of integrity and fair dealing. Unlawful and unethical business practices undermine employee and Client
trust.
Policy
Our Code of Conduct policy applies to all employees and provides the framework of principles for conducting
business, dealing with other employees, clients and suppliers. The Code of Conduct does not replace legislation and
if any part of it is in conflict, then legislation takes precedence.
The Code of Conduct states that all ABC Contact Services employees must:
ABC Contact Services expects co-operation from all employees in conducting themselves in a professional, ethical
and socially acceptable manner. Any employee in breach of this policy may be subject to disciplinary action, including
termination. Should an employee have doubts about any aspect of the Code of Conduct, they must seek clarification
from their Manager.
Staff members are to perform any duties associated with their position diligently, impartially and conscientiously, to
the best of their ability.
All staff will create an environment where staff, clients and guests are able to partake fully, are comfortable, and have
opportunity to connect with the ABC community
All staff will promote a fair, respectful, inclusive and safe environment. Diversity is valued and discrimination, violence
(or threats of violence), bullying and harassment in any form are considered unacceptable.
Conflict of Interest
Staff members must ensure that there are no real or apparent conflicts of interest with respect to:
• The misuse of authority and influence to further personal, sexual and financial relationships, with ABC staff,
clients or guests;
• Making decisions and providing advice;
• Private and external work in direct conflict with ABC
• Use of confidential information.
In such cases the staff member must bring the matter to the attention of their supervisor and take immediate steps to
resolve the conflict.
Any staff member who is unsure if a conflict of interest exists must seek advice from a more senior member of staff.
Policy
This policy applies to all staff including contractors and covers all work-related functions and activities including
external training courses sponsored by ABC Contact Services. It also applies for all recruitment, selection and
promotion decisions.
The objective of ABC Contact Services Equal Opportunity Policy is to improve business success by:
• attracting and retaining the best possible employees
Discrimination:
Direct discrimination occurs when someone is treated unfavourably because of a personal characteristic that is
protected under Victorian law.
Indirect Discrimination occurs when a rule seems neutral but has a discriminatory impact on certain people. For
example, a minimum height requirement of 6 foot for a particular job might be applied equally to all staff, but would
indirectly discriminate on the basis of gender, as women tend to be shorter than men.
Sexual harassment includes unwelcome conduct of a sexual nature in circumstances in which it could reasonably
be expected to make a person feel offended, humiliated or intimidated a reasonable person, having regard to all the
circumstances, would have anticipated that the person harassed would be offended, humiliated or intimidated.
ABC Contact Services provides equal opportunity in employment to people without discrimination based on a
personal characteristic protected under state and federal equal opportunity legislation.
Any employee found to have contravened this policy will be subject to disciplinary action, which may include
dismissal as outlined in the complaint procedure below.
Employees must report any behaviour that constitutes sexual harassment, bullying or discrimination to their manager.
Employees will not be victimised or treated unfairly for raising an issue or making a complaint.
When thinking about reasonable adjustments ABC Contact Services will weigh up the need for change with the
expense or effort involved in making it. If making the adjustment means a very high cost or great disruption to the
workplace, it is not likely to be reasonable.
In some cases, ABC Contact Services can discriminate on the basis of disability, if:
• the adjustments needed are not reasonable, or
• the person with the disability could not perform the genuine and reasonable requirements of the job even if
the adjustments were made.
Employees should feel confident that any complaint they make is to be treated as confidential as far as possible.
Possible outcomes
If after investigation management finds the complaint is justified, management will discuss with the complainant the
appropriate outcomes which may include:
• disciplinary action to be taken against the perpetrator (counselling, warning or dismissal)
• staff training
• additional training for the perpetrator or all staff, as appropriate
• counselling for the complainant
• an apology (the particulars of such an apology to be agreed between all involved)
Policy
ABC Contact Services will, as far as practicable, provide a safe work environment for the health, safety and welfare
of our employees, contractors, visitors and members of the public who may be affected by our work.
Ultimately, all employees, contractors and volunteers are responsible for ensuring health and safety while at work.
All persons responsible for the work activities of other employees are accountable for:
o identifying practices and conditions that could injure employees, clients, members of the public or
the environment
o controlling such situations or removing the risk to safety. If unable to control such practices and
conditions, report these to their manager
o making sure workers use personal protective equipment (PPE), training workers to use PPE
correctly
o making sure PPE is maintained and working properly
Never lift or manually handle items larger or heavier than you can easily support. If you are in any doubt, do
not hesitate to ask for help.
Injury procedure
If there is an injury:
1. The first priority is medical attention. The injured worker or nearest colleague should contact one of ABC
Contact Services first aiders. For a serious injury also call an ambulance.
2. Any employee who is injured on the job, experiences a safety incident or a near miss, must report the
incident to their manager. All near misses must be reported, regardless of whether an injury occurs.
3. The manager must write a report in the Register of Injuries, Incidents and Near Misses. This standard report
must include:
• employee’s name and job details
• time and date of injury
• exact location the injury/incident occurred
• how the injury/incident happened
• details of the injury/illness and the part/s of the body injured
• names of any witnesses
4. ABC Contact Services will let the injured employee know in writing that we have received notification of any
injury or illness reported in the Register.
Smoking policy
ABC Contact Services has a non-smoking policy. Smoking is not permitted on ABC Contact Services property or in
offices at any time.
Smokers who need to take breaks should do so in their allotted breaks (no more than 2 per day in addition to their
lunch break). These breaks must be limited to 15 minutes from leaving the workplace to recommencing work. These
breaks must not be taken at the entrance to ABC Contact Services offices. Excessive smoking breaks will be
regarded as absenteeism and performance improvement action may be taken.
ABC Contact Services will do its utmost to create and maintain a safe, healthy and productive workplace for all
employees. ABC Contact Services has a zero-tolerance policy in regard to the use of illicit drugs on their premises or
the attending of other business related premises (e.g. clients) while under the influence of illicit drugs.
ABC Contact Services does not tolerate attending work under the influence of alcohol. This may result in
performance improvement action or dismissal.
ABC Contact Services at times makes alcohol available to staff over the age of 18. Limiting the consumption of any
alcohol made available is the responsibility of the employee. Driving over the legal limit or under the influence of illicit
drugs is illegal.
Sustainability Policy
ABC Contact Services aims to achieve optimal environmental protection and sustainability whilst minimise
environmental risk and pursue new initiatives to proactively impact the environment delivering superior service levels
to our clients.
This policy outlines our organisational standards for sustainable work practices.
We use our buying power to influence our suppliers and encourage them to pursue environmentally sustainable
practices. When assessing suppliers we canvass the following:
o Implemented environmental policy
o Allocated environmental management responsibility
o Management of environmental issues and risks
o Green supply chain
Paper
Paperless fax system that drastically reduces paper consumption
Recycled paper; approximately 70% of paper purchased by ABC Contact Services contains recycled content
Digital filing system; encourage employees to store documents digitally to save paper and minimise space used for
storage
Digital communication; encourage email as the preferred method of communication as opposed to paper
Printing
Default duplex print settings; reduces our paper consumption by almost 50% through default duplex printing settings
on all printers
Default black and white print settings; reduces cartridge and toner consumption
Centralised printing centres; minimises the number of printers, allows greater control over settings and discourages
unnecessary printing
Multifunction centres; combining copiers, printers and scanners in one device minimises consumption
Travel
Encourage video and teleconferencing; minimises travel for both employees and clients
Offer telecommute options; where possible ABC Contact Services allows employees to work from anywhere,
including home. We operate a secure virtual private network where employees can access our servers without
travelling to the office
Recycling initiatives
Companywide recycling; all paper products, glass, cans, plastic and printer cartridges are recycled Reminder signs;
positive behavioural signs placed around the office to remind employees to recycle
Purpose
ABC seeks to ensure all new employees feel supported and prepared to start work with a clear understanding of their
roles, responsibilities and performance goals.
Induction Policy
This policy outlines our formal Induction outline and procedures, and is supported by our total Performance
Management Policy, of which Induction and Probation is the first stage.
Once the Recruitment and Selection Process is complete, and the Letter of Offer and Employment Contract have
been sent to a candidate, the recruiting manager must ensure these are returned and signed as soon as possible,
identify a start date for the employee, and source all necessary resources for them to carry out their role e.g. IT
equipment, system user account and login details, uniforms, keycards, etc.
Before the employee commences work, the recruiting manager must begin the process of preparing to induct the
employee, by saving a copy of the Employee Induction Checklist template with employee name and role and
completing the first section.
On the employee’s first day of work, the manager must provide a structured induction, as detailed in the second
section of the checklist, comprising of orientation and housekeeping, an induction meeting, and completing and
returning all required paperwork.
Both the manager and the employee should review the induction checklist, ensuring all sections are ticked off, and
then sign the checklist before the manager returns to HR.
The manager and employee must then set a date to meet in the next 2-3 working days for the first Performance
Management meeting, as detailed in the Performance Management procedure.
Induction Procedure
Section 1: Prior to inductee’s first day of work
1. Provide HR with a returned, signed copy of the Letter of Offer and Contract of Employment, following up
with candidate if necessary
2. Inform the employee of their start date and time, where and who they should report to, and whether they
need to bring any tools or equipment
3. Source all required resources for the employee, including building and IT access, as well as any uniforms if
necessary. [Note: IT accounts take 5-7 working days to set up, building access passes must be ordered
through HR but are available immediately.]
Please note that Managers/Team leaders may also choose to organise additional induction activities, for
example an introductory morning tea with the team.
Once the employee has settled in to the ABC environment, in the first few days the recruiting manager should begin
the Probationary stage of the Performance Management Policy and Procedure.
Probation Policy
Every employee will be hired under a 3-month probationary period, allowing time for both the employee and the
business to assess suitability, fit and competency within a role.
During this period the ABC commits to reviewing employee performance and at the end of this time ongoing
permanent employment will be confirmed, as detailed in the Performance Management procedure.
If during the probationary period the employee is not satisfied with his/her position, they may terminate their
employment at any time during the 3 month probationary period and notify their Manager as soon as appropriate.
If during the probationary period the employee’s progress is considered to be unsatisfactory the manager may
terminate the employment at any time during the 3 month probationary period
The QA Framework at ABC Contact Services is the framework within which we manage the quality of our company’s
performance. It is vital that our organisation continuously improves on quality, to deliver our clients the level of
reliability and efficiency they need and maintain our market leader status.
Lead QA responsibility lies with the QA Manager; however, all departments, teams and roles have an important
function in the QA process, and are responsible for meeting quality standards and targets as set against each role,
team and department, and in reporting on and addressing areas of under-performance.
1- Jane and Stephen both work in the marketing department at ABC. Stephen was hired a few months ago and
Jane has been with the company for eight years.
Stephen, while being a proficient worker, tends to wait until the last minute to get his work done. Jane works
more steadily and keeps on top of her work daily. Jane complains that she feels she has to worry now about
his work and her own. And, because they rely on each other for certain tasks, she is uncomfortable with
waiting until an hour or so before a deadline when they are forced to collaborate.
Because of the conflict, Stephen is missing more work and you suspect it’s because he wants to avoid Jane
and her wrath.
2- You receive a complaint from one of your team members at ABC: one of her colleagues wears a strong
fragrance that causes the team member headaches.