WE’RE ALL IN THIS TOGETHER

Why You Should Consider Co-Branding Your

Great American Cookies Franchise

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 We’re All in This Together Why You Should Consider Co-Branding Your Great American Cookies Franchise

If you are already considering investing in

a Great American Cookies franchise, let
us first say congratulations on choosing
such a fun, smart opportunity! At Great
American Cookies, freshly baking delicious
cookies in store every day is an absolute
pleasure, and we love to share that pleasure
with our franchise owners.

In 2014, Global Franchise Group (GFG) discovered a new way to put

smiles on the faces of both our customers and our franchise owners:
co-branding. GFG is our parent company and also owns our sister
brands—Marble Slab Creamery, Hot Dog on a Stick,
and Pretzelmaker—putting us in a great position
for creating co-branded stores with brands
that fit well together.

WHAT IS CO-BRANDING?
Because we are affiliated with another amazing dessert brand, Marble
Slab Creamery, the idea to put these two brands in one location seems
natural. Co-branding is the concept that allows customers to enjoy
cookies and ice cream in one location and gives franchisees the chance
to enjoy a variety of benefits with a minimal extra investment.

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 We’re All in This Together Why You Should Consider Co-Branding Your Great American Cookies Franchise

BENEFITS OF CO-BRANDING
Co-branding Great American Cookies and • EMPLOYEES: Once your
Marble Slab means you will be the owner of employees are trained on
two different franchises, enjoying the many both systems, they can
benefits that come with working with these two bounce from cookies to ice
outstanding brands. Even better, co-branding cream as often as needed.
two stores in one fun location does not require
double the investment or even double the work! • OVERHEAD EXPENSES: Even
GFG continues to work hard to make co-branding though you are effectively
both easy and affordable. running two businesses,
you only pay rent and
utilities on one building.
Two Businesses, One Location
Two businesses in one location eases some of • CUSTOMER SEATING: Some
the burdens that you might encounter if you people want cookies; other
opened two brands in different locations. For people prefer ice cream.
example, finding a prime location is much easier Common seating allows
when you only have to do it once, as opposed customers to enjoy their
to finding the right location for two different treats together.
businesses. In addition, your two businesses can
share virtually everything, including:

MARBLE SLAB
® CREAMERY

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 We’re All in This Together Why You Should Consider Co-Branding Your Great American Cookies Franchise

Complementary Products
Take a break from thinking about business for just a moment and imagine how
delicious it would be to sandwich Marble Slab’s fresh ice cream between two of
Great American Cookies’ homemade cookies for what might be the most delicious
ice cream sandwich of all time. Are you drooling yet?

Cookies and ice cream are two of the most popular desserts in America1, and each
of our brands is proud to create fresh goodies made with high quality ingredients.
The result? Treats that our customers love! These complementary desserts are both
high margin products, boosting your bottom line.

Additional Revenue with Minimal Additional Investment

Because a co-branded store is two businesses in one, you stand to gain from
additional revenue streams. Instead of opening an ice cream franchise and a
separate cookie franchise, you can enjoy the revenue that comes from both
tasty desserts.

The best part? If you co-brand your stores from the beginning, you can enjoy
these dual revenue streams with a minimal upfront cost. GFG is so excited about
co-branding that we have made this opportunity affordable. Take a look at the
franchise fees:

GREAT AMERICAN COOKIES

Single Store Franchise Fee
$25,000

MARBLE SLAB CREAMERY

Single Store Franchise Fee
$25,000

GREAT AMERICAN COOKIES + MARBLE SLAB CREAMERY

Co-Branded Store Franchise Fee
$35,000

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 We’re All in This Together Why You Should Consider Co-Branding Your Great American Cookies Franchise

As you can see, if you co-brand your store from the beginning, you save a whopping
$10,000 on the franchise fees!

Even the additional equipment does not require an enormous investment, especially
compared to starting two franchises independently. In addition to ovens to bake
cookies and brownies for your Great American Cookies franchise, you will also need
freezers, slab of marble, and other fixtures for Marble Slab. But, as we mentioned
earlier, everything else from seating to overhead is shared between both brands, so
this equipment investment represents a small additional cost.

If you are already investing in a Great American Cookies franchise, adding Marble
Slab does not cost much more.

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 We’re All in This Together Why You Should Consider Co-Branding Your Great American Cookies Franchise

COORDINATING AND
IMPLEMENTING CO-BRANDING
Global Franchise Group has made it easy to enjoy the benefits of a co-branded store
by focusing on the logistics. Coordinating and implementing co-branding is simple
and straightforward if you follow these easy guidelines:

1. C
 REATE A DEFINITIVE BREAK BETWEEN YOUR STORES
Cookies go on one side, ice cream on the other. This allows your customers
to easily differentiate where they can order and pay for their tasty
desserts.

2. L
 EAVE A COMMON AREA IN THE MIDDLE
Giving your customers common seating areas to enjoy their treats creates
a sense of unity between the brands.

3. U
 TILIZE DIFFERENT POS SYSTEMS FOR EFFICIENCY
Ring up cookies at the Great American Cookies counter and ice cream at
the Marble Slab counter to easily see where your income is coming from.

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 We’re All in This Together Why You Should Consider Co-Branding Your Great American Cookies Franchise

THE CO-BRANDING TEAM

In an effort to make co-branding go that much more smoothly for our franchisees,
we have created a co-branding team. Dedicated to assisting with the specific points
that co-branding owners deal with as they open and on a day to day basis, the
co-branding team works exclusively with our franchisees who own the Great
American Cookies and Marble Slab brands in the same location.

The co-branding team assists you in a variety of ways, visiting your store periodically
to offer extra support when you need it. These are the experts in co-branding, so
they are an invaluable resource when you market your business and hold your
grand opening. Working closely with the co-branding team—in addition to the other
members of the GFG franchisee support teams—helps you hit the ground running.

IT’S CO-BRANDING TIME!

Now that you know the benefits
of combining forces with
Great American Cookies
and Marble Slab
Creamery, there’s no
reason to wait!

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 We’re All in This Together Why You Should Consider Co-Branding Your Great American Cookies Franchise

Visit us at
www.GreatAmericanCookiesFranchise.com/Contact
to get in touch with us and get started on
your co-branded franchise!

Great American Cookies and Marble Slab Creamery

5555 Glenridge Connector, Suite 850, Atlanta GA 30342
770.514.4500 | 800.524.6444
franchiseinfo@gfgmanagement.com
The Great American Cookies and Marble Slab Creamery franchise systems are operated by GAC Franchising, LLC, and Marble Slab Franchising, LLC. Both are located at 5555
Glenridge Connector, Suite 850, Atlanta, Georgia 30342. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. An offer can
be made only by the Franchise Disclosure Document (FDD). The terms of your contract will govern your franchise relationship. Don’t rely on the FDD alone to understand your
contract. Read your entire contract carefully. Show your contract and the FDD to an advisor, like a lawyer or an accountant. Currently, the following states regulate the offer and
sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington,
and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable
pre-sale registration and disclosure requirements in your state. Franchise offerings are made by the Franchise Disclosure Document only. For New York: This advertisement is
not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the
Department of Law.

SOURCES: 1. https://www.yahoo.com/style/how-much-does-america-love-ice-cream-yahoo-food-126114505346.html

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