Pitching a business plan

Dr. Hardeep Singh

 Pitching a business plan
• Business plan pitch: a compelling presentation that can be used to
pitch a new venture investors. There are templates to create business
idea pitch. You have to answer why (this opportunity), who (key
stakeholders), where (where are key stakeholders located), what
product and services and at what price), when (will the product or
service reach the market), and how (will founders attract resources)
aspect in a business pitch.
 Business pitch
• Elevator pitch: a-one paragraph description of the business. To gain
interest of someone who is unfamiliar to your business idea in the
short time (from the first to tenth floor of the building).

• Most critical information required by a listen who is unfamiliar with

your business plan.
 11-slide investor pitch
Title slide
1. Executive summary: a high level summary of the business problem.
Who will be customers, why this problem is unique, how you intend
to solve it, and it should generate interest.
2. Market positioning/problem description: information on size and
growth rate of business. Specific market segments.
3. Product positioning: How the product will alleviate the pain of
customer described in slide 2. Can include a technical appendix.
 11-slide investor pitch
4. Business network positioning: show a diagram to present key
stakeholders. Describe how economics among players will change
because of this business plan. Should be high level and should include
appendix. Appendix to include key partnership agreements.

5. Competition or substitutes: your differentiating factor. Use a graph to

highlight a relationship between competitors. Perform a SWOT analysis.
 11-slide investor pitch
6. Customer benefits: key revenue models and its drivers. Assumptions
behind revenue projections.

7. Operations: identify key capabilities and resources to design and

launch the initial product. Finance, HR, IT, marketing, sales, customer
acquisitions, retention strategy, and product development.

8. Financials: High-level cash flow projections and key assumptions

behind it. Show best-case and worst-case scenario.
 11-slide investor pitch
• 9. Risks: key areas of risks and how will they be managed. Financial
and investment risk, strategic risk, regulatory risk, and operating risk.

• 10. Implementation, status, and traction, and financing: key

milestones – beta tests, follow-up launches, potential market
expansions. Identify minimum viable product (MVP). MVP is build to
engage the market.
• 11. Closing slide: the “Ask”. Summarize the business case or return to
opening slide.
 11-slide investor pitch
Title
1. Executive summary
2. Market positioning/problem description
3. Product positioning
4. Business network positioning
5. Competition or subsidies
6. Customer benefits
7. Operations
8. Financials
9. Risks
10. Implementation, status, and traction, and financing
11. Closing slide
Summary of the session
• Business pitch
• 11-slide investor pitch
• Class exercise, checklist, and the group presentation details.
• Groups: 4 students each.
• Time allowed for PPT:
• 30 minutes presentation, QnA 10 minutes.