REVIEWER IN ENTREPRENEURSHIP

LEVEL OF PRODUCTS
Competency - capability, capacity and ability of the
• Tangible- basic physical appearance
learner
• Augmented – image and service features of a
Innovators - Entrepreneurship Education helps learners
certain entity. Intangible benefits like insurance,
discover that learning is more fun and more meaningful
etc.
than the traditional ways of learning
• Generic – will signify the purpose of its
Adaptability and Flexibility - unique ability to choose
existence. Ex. Prestige, status signal,
actions even without all necessary information
professional image
Ambition - achieving to exceed set expectations and
STAGES OF PRODUCT LIFE CYCLE
standards
• Product development
Integrity - positive sense of values and personal beliefs
– Concept testing are ideas which passed
Love for Imported products
the screening stage will require
Mañana habit - “Mamaya na” habit
feedback from the consumer
Magna Carta for Small Enterprises or RA 6977
• Introduction
• Growth
Existing customer – people who already purchased the
• Maturity
product
• Decline – product’s sales falls
Prospect – intends to buy the product
• Profitability - financial resources to start a
Market Characteristics - Attributes of the buyers in
business
making decision related in purchasing
• Viability - set the direction of the enterprise
with a clear mission and vision
Entrepreneur and socioeconomic developmentThe • Customer requirements - Customers would like
entrepreneur: to have a lot of choices
-creates People Empowerment and Social Mobility • Customer evaluation
-Provides employment – a new product needs this when
-Pays taxes choosing a type of business and this
-Improves capital base of the economy process needs exposure to the target
-Profits market
-Provides healthy competition BARRIERS TO ENTRY MARKET
• Investment
Market need analysis/ market analysis • Technology
• Quantitative and qualitative assessment of a • Brand
market ability to respond positively • Regulation
– Demographics and segmentation • Access to resources
– Distribution research • Access to distribution channels
– transfer the product from the • Location
manufacturer to ultimate user BUSINESSES ACC TO ASSETS
• Market segmentation Micro – less than and equal to 150,000
– groups customers by similar Cottage – 150,001 – 1.5M
characteristics or similar purchase Small – 15M
behaviors Medium – 60M
TIPS IN CHOOSING BUSINESS NAME Large – 60M and above
• Easy to recall or remember
• Easy to pronounce TOPICS
• Easy to spell • Relevance of Entrepreneurship subject
• Brand image • Key competencies of an entrepreneur
– impression in the customers’ mind of a • Environmental scanning and SWOT Analysis
brand’s total personality • General format of a comprehensive business
Types of products plan
– Goods • *Advance topics
– Services
Product Satisfying Feature
– Design
– Colors
– Quality
– Warranty