PROJECT ON VINTAGE MOTORS

1.INTRDUCTION

1.1 EXECUTIVE SUMMARY

A customer may have set of interests, benefits, attitudes and life style before
purchasing a product. But there might be a major change in his taste of preference after the
purchase has been made. In such a situation it is difficult for the marketer to know the
behavior of the customer. With this view in mind the research study has been conducted to
find out the customer preference towards vintage Motors.
To carry on the study the survey has been conducted as per the marketing research
process. As the study requires the customer opinion, it will also help to know the awareness
level of vintage Motors in customers and also the opinion regarding the overall performance
of vintage Motors(vespa and aprilia scooters dealer). The study will also help organization to
identify the factors that influence to buy from the dealer which will be helpful to dealer for
better improvement of the services. For this study I have collected the primary data through
questionnaire and the company catalogues, brochures are for secondary information. To
collect primary data survey is conducted on individuals (customers) this study is limited to
the customers of Indian vespa and aprilia scooter users (main branch in Vijayapur) only. The
sample size that I have taken is 100 and from the survey I came to know that customers are
satisfied from the services of Indian vespa and aprilia scooters and over all respondent’s
opinion towards Indian vespa and aprilia scooters are good and many customers are willing to
recommend others to buy from Vintage Motors.

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1.2 HISTORY

Vespa is an Italian brand of scooter manufactured by Piaggio. The name means wasp in
Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by
Piaggio & Co. S.p.A. of Pontedera, Italy to a full line of scooters and one of seven companies
today owned by Piaggio.

From their inception, Vespa scooters have been known for their painted, pressed steel
unibody which combines a complete cowling for the engine (enclosing the engine mechanism
and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent
front fairing (providing wind protection) into a structural unit.

Post World War II Italy, in light of its agreement to cessation of war activities with the Allies,
had its aircraft industry severely restricted in both capability and capacity.

Piaggio emerged from the conflict with its Pontedera fighter plane plant demolished by
bombing. Italy's crippled economy and the disastrous state of the roads did not assist in the
re-development of the automobile markets. Enrico Piaggio, the son of Piaggio's founder
Rinaldo Piaggio, decided to leave the aeronautical field in order to address Italy's urgent need
for a modern and affordable mode of transportation for the masses.

Piaggio filed a patent for the Vespa scooter design in April 1946. The application documents
referred to a "model of a practical nature" for a "motorcycle with rationally placed parts and
elements with a frame combining with mudguards and engine-cowling covering all working
parts", of which "the whole constitutes a rational, comfortable motorcycle offering protection
from mud and dust without jeopardizing requirements of appearance and elegance". The
patent was approved the following December.

The first 13 examples appeared in spring 1946, and revealed their aeronautical background.
In the first examples, one can recognize the typical aircraft technology. Attention to
aerodynamics is evident in all the design, in particular on the tail. It was also one of the first
vehicles to use monocoque construction (where the body is an integral part of the chassis).

The company was aiming to manufacture the new Vespa in large numbers, and their
longstanding industrial experience led to an efficient Ford-style volume production line. The
scooter was presented to the press at Rome Golf Club, where journalists were apparently
mystified by the strange, pastel coloured, toy-like object on display. However, the road tests
were encouraging, and even with no rear suspension the machine was more manoeuvrable
and comfortable to ride than a traditional motorcycle.

Following its public debut at the 1946 Milan Fair, the first fifty sold slowly. With the
introduction of payment by installments, sales took off.

1.3 Vision and mission

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1.4 (a) COMPANY PROFILE

NAME OF THE ORGANISATION : VINTAGE MOTORS

ADDRESS : Vintage Motors, Opp to Sainik School, Torvi Road, Vijayapur.

This company was established on 28-04-2017 as an authorized dealer of Vespa and Aprilia
in Bijapur

Popularly known as “Vintage Motors ”

At presented Vintage Motors is having 06 sub dealers, having record of

Selling 412 vespa and Aprilia vehicles in very short period. This shows important role of
dealer in scooters.

a) MANAGEMENT PROFILE

Managing Director : Harish G Malaghan

OFFICE STAFF

General Manager ;Nagraj (MBA)

Sales Team Lead :Santhosh ( Bsc)

Accounts Manager : Akshay R M (B.Com)

Service Manager : Mallikarjun Math (ITI)

Cashier : Akshay B.Com

Receptionist : Muskan (Bsc)

2. Organization structure

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3.

Role of owners and employees

Role of manager:-

In Vintage Motors managing director is Mr. Harish G Malaghan. It is true

that having a specialization in a particular field such as the above mentioned ( sales, service,

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HR, spares, accounts etc), a manager will be able to perform his/her work more efficiently
but despite all the academic qualities that a business manager should have ,a business
manager should also develop personal qualities that will be helpful in performing his/her
work in more efficient manner. For example, a business manager should be willing to accept
constructive criticism from the employees, develop social skills, be organized, be honest, be
able to take good decisions and develop good relationship with his/her employees.

Sales manager:-

The duties must not be imposed on anyone, instead should be delegated as per
interests and specializations of the individuals. A sales manager must understand who can
perform a particular task in the most effective way. It is his role to extract the best out of each
employee.

 Achieve growth and hit sales targets by successfully managing the sales team.

 Design and implement a strategic business plan that expands company’s customer base
and ensure it’s strong presence.

 Own recruiting, objectives setting, coaching and performance monitoring of sales

representatives.

 Build and promote strong, long-lasting customer relationships by partnering with them
and understanding their needs.

 Present sales, revenue and expenses reports and realistic forecasts to the management
team.

 Identify emerging markets and market shifts while being fully aware of new products and
competition status.

Sales executive and incharger:-

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A sales manager plays a key role in the success and failure of organization. He
is the one who plays a vital role in achieving the sales targets and eventually generates
revenue for the organization .

A sales manager must be very clear about his role in the organization. He
should know what he is supposed to do at the workplace.

Sales advisor:-

 Arrange merchandise on shelves according to popularity and other criteria.

 Approach customers and offer them advice on products to persuade them to buy.

 Provide information and other services such as handling returns of merchandise.

 Locate products on behalf of customers.

 Deal with complaints in a patient and helpful manner.

 Update customer information in databases.

 Go the “extra mile” to meet targets.

 Monitor shelves inventory and unload new products when needed.

 Operate cash registers and close daily revenues.

 Maintain a clean and orderly environment in the store.

Account department:-

Banking plays an important role in the financial life of a business, and the
importance of banks can be seen from the fact that they are considered as to be the life-blood
of modern economy. Although no wealth is created by bank, but their essential activities
facilitates the process of production, exchange and distribution of

wealth. In this way they become the effective partners in the process of economic
development and growth.

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Responsibilities of accountant:-

The responsibilities of an accountant are to :-

 Recommend financial actions by analyzing accounting options.

 Summarize current financial status by collecting information; preparing

balance sheet, profit and loss statement, and other reports.

 Substantiate financial transactions by auditing documents.

 Maintain accounting controls by preparing and recommending policies

and procedures.

 Guide accounting clerical staff by coordinating activities and answering

questions.

 Reconcile financial discrepancies by collecting and analyzing account

information.

 Secure financial information by completing data base backups.

 Maintain financial security by following internal controls.

 Prepare payments by verifying documentation, and requesting

disbursements.

 Answer accounting procedure questions by researching and interpreting

accounting policy and regulations.

 Prepare special financial reports by collecting, analyzing, and

summarizing account information and trends.

 Maintain customer confidence and protects operations by keeping

financial information confidential.

 Maintain professional and technical knowledge by attending educational

workshops; reviewing professional publications; establishing personal
networks; participating in professional societies.
 Accomplish the result by performing the duty.
 Contribute to team effort by accomplishing related results as needed.

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 Prepare asset, liability, and capital account entries by compiling and

analyzing account information.

Basic job duties of human resources (HR):-

Customer service supervisors serve as the final destinations for customers who
seek answers to issues. If a customer service representative runs into a troublesome customer,
for example, that customer might request to speak to a supervisor. This is where the customer
service supervisors enters the picture. The supervisor does his best to placate the customer
while still adhering to company standards. A customer service supervisor also provides tips to
customer service reps to help them better understand their roles, and might lead the training
of new customer service representatives. In addition, supervisors might be called upon to do
reviews and evaluations if team members.

Other duties:-

In addition to dealing with customers and overseeing customer service reps, a

customer service supervisor might help establish customer care policies and procedures.
According to CSM, a magazine for customer service professionals, customer service
supervisors have a unique viewpoint to offer suggestions and improvements because they are
due to the customer, team members and management.

Workers and company:-

Customer service supervisors typically work in an office environment. Some work normal
daytime hours, while other work evening or overnight hours, depending on when the
customer service center is open.

4. Qualification of the employees

S.No Employees Qualification
1 Nagraj MBA

2 Muskan BSC
3 Shalini MBA

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4 Santosh PUC
5 Ambu PUC
6 Rakesh PUC
7 Chetan SSLC
8 Akshay B.COM
9 Basavaraj PUC
10 Kiran PUC
11 Anand B.A
12 Kumar PUC

5.DECISION MAKER

 Decision making is the process of making choices by identifying a decision,

gathering information, and assessing alternative resolutions.
 Decision maker is a person who makes important decisions.
 In vintage motors Harish is the decision maker who takes all decisions in the
business.

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 He is the one who takes major decisions for his team. He acts as a pillar of support
for them and stand by their side at the hours of crisis.

6.Information of the product

6.1 Product profile

“Vespa” makes and sells complete range of 2 wheelers from 125 to 150 cc motor cycles we
have a product to suit every need, preference and pocket.

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Product (scooters):
Vespa LX125

Vespa VXL125/VXL150

Vespa SXL125/VXL150

Vespa Elegante125/150

Aprilia SR125

Aprilia SR150

Aprilia Race150

Quality of product:

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 Vespa come up with full metal body

 Has three coated painting

 Mono chassi, There is no extra chassi in it.

 Digital Display

 14 inch tube less tyre.

 Three vale engine.

Warranty of the product:

Vespa gives a warranty of one year to its customers.

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