The document outlines a 9-week curriculum for an Entrepreneurship 12 course in the first semester of senior high school. Over the course of the semester, students will learn to identify market needs and propose product or service solutions, validate ideas with customers, and develop marketing strategies including describing the unique value proposition, determining target markets and customer requirements, and developing the marketing mix and brand name for a business opportunity. All lessons are sourced from the textbook "Entrepreneurship" by Eduardo A. Morato Jr., published by Rex Book Store Inc.
The document outlines a 9-week curriculum for an Entrepreneurship 12 course in the first semester of senior high school. Over the course of the semester, students will learn to identify market needs and propose product or service solutions, validate ideas with customers, and develop marketing strategies including describing the unique value proposition, determining target markets and customer requirements, and developing the marketing mix and brand name for a business opportunity. All lessons are sourced from the textbook "Entrepreneurship" by Eduardo A. Morato Jr., published by Rex Book Store Inc.
The document outlines a 9-week curriculum for an Entrepreneurship 12 course in the first semester of senior high school. Over the course of the semester, students will learn to identify market needs and propose product or service solutions, validate ideas with customers, and develop marketing strategies including describing the unique value proposition, determining target markets and customer requirements, and developing the marketing mix and brand name for a business opportunity. All lessons are sourced from the textbook "Entrepreneurship" by Eduardo A. Morato Jr., published by Rex Book Store Inc.
Week of Most Essential Learning Competencies Lesson LR Developer Link (if available) Assessment (provide a the Exemplar/Learning link if online) Quarter Resources Available /Gradin g Period Week 1 1.1 Identify the market problem to be Entrepreneurship solved or the market need to be By: Eduardo A. Morato Jr. met; and Published by: Rex Book Store Inc. Week 2 1.2 Propose solution/s in terms of Entrepreneurship product/s and service/s that will By: Eduardo A. Morato Jr. meet the need using techniques on Published by: Rex Book Store seeking, screening, and seizing Inc. opportunities 1.2.1 Analyze the market need; 1.2.2 Determine the possible product/s or service/s that will meet the need;
Week 3 1.2.3 Screen the proposed solution/s Entrepreneurship
based on viability, profitability, and By: Eduardo A. Morato Jr. customer requirements; Published by: Rex Book Store Inc. Week 4 1.2.4 Select the best product or service Entrepreneurship that will meet the market need. By: Eduardo A. Morato Jr. Published by: Rex Book Store Inc. Week 5 2.1 Describe the unique selling Entrepreneurship proposition and value proposition that By: Eduardo A. Morato Jr. differentiates one’s product/service Published by: Rex Book Store from existing products/services; Inc.
Week 6 2.2 Determine who the customers are in Entrepreneurship
terms of: By: Eduardo A. Morato Jr. 2.2.1 Target market; Published by: Rex Book Store 2.2.2 Customer requirements; and Inc. 2.2.3 Market size
through: By: Eduardo A. Morato Jr. 2.3.1 Interview; Published by: Rex Book Store Inc. Week 8 3.1 Describe the Marketing Mix (7Ps) in Entrepreneurship relation to the business opportunity vis- By: Eduardo A. Morato Jr. àvis: Published by: Rex Book Store 3.1.1 Product; Inc. 3.1.2 Place; 3.1.3 Price; 3.1.4 Promotion; 3.1.5 People; 3.1.6 Packaging; and 3.1.7 Positioning Week 9 3.2 Develop a brand name Entrepreneurship By: Eduardo A. Morato Jr. Published by: Rex Book Store Inc.