Market Research Survey

This form is intended to collect information regarding consumer buying preferences towards
malt-based drinks.
* Required

1. Email address *

Market Research Questionnaire:

MALT BASED HEALTH BEVERAGES:

2. Name: *

3. Gender: *

Mark only one oval.

Male

Female

Others

4. What is your age? *

Mark only one oval.

Below 18

18-25

26-40

40-55

55+

5. What is the highest level of education you have completed? *

Mark only one oval.

High School

Intermediate

Graduate

Post-Graduate

Doctoral

Others
6. Annual family income *

Mark only one oval.

<1 Lakh

1 Lakh - 5 Lakhs

5 Lakhs - 10 Lakhs

10 Lakhs - 20 Lakhs

20+ Lakhs

7. Do you consume Malt based Drinks/ Have you consumed Malt Based drinks at any point in your
life? *

Mark only one oval.

Yes

No

MARKET RESEARCH SURVEY

8. How much do you spend on Malt based drink in a month? *

Mark only one oval.

0-50

51-100

101-500

501-1500

1500+
9. What is your purchase frequency of malt-based drinks? *

Mark only one oval.

once in a week

2-3 times in a month

Once in a month

Once in two months

None

10. What could be the average quantity of malt drink puchased by you? *

Mark only one oval.

0 gm to 100 gm

101 gm to 250 gm

251 gm to 500 gm

501 to 1000

Above 1000 gm

11. The following factor influences my purchasing decision for a malt-based drink: *

Mark only one oval per row.

Strongly Neither Agree Nor Strongly

Disagree Agree
Disagree Disagree Agree

Taste

Nutrient
Value

Price

Brand

Packaging
12. On a scale of 1-5, rank the following flavors of malt-based drinks based on your preference: 1-
most preferred 5-least preferred (The respondent needs to rank them in order from 1-5, so
avoid clicking on the same rank for two options) *

Mark only one oval per row.

1 2 3 4 5

Chocolate

Caramel

Strawberry

Vanilla

Others (Kesar-Badam, Pistachio, etc)

13. Provide your viewpoints on the following statements: *

Mark only one oval per row.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Price is the most important

factor when purchasing a malt
based drink

I compare prices of other Malt-

based Drink brands before I
choose one

I can compromise quality for

price

I prefer higher nutrient value

over better taste
14. Owing to the unavailability of the product of my preferred brand, I will purchase a product of
any other brand: *

Mark only one oval.

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

15. Which of the following sources do you rely on for choosing your malt-based drinks? *

Check all that apply.

Television
Social Media
Newspaper & Magazines
Friends and Family
Doctors
Shopkeeper/Sales Assistant/Retailer
Others

16. I get influenced by the following promotional strategies: *

Mark only one oval per row.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Celebrity Endorsements

Discounts

Freebies

Interactive
Advertisements
17. From the below, which place/places would you visit for buying your brand of malt-based drink?
*

Mark only one oval per row.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Mom & Pop Stores

(Kiranas)

Supermarkets

E-Commerce sites

Chemist Shops

Other sources

18. What is your viewpoint on the following statements: *

Mark only one oval per row.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Attractively packaged malt

based milk additive gathers my
attention more

Shape of the packaging

influences my purchase
decision

Availability of small packets

makes it more convenient to buy

I prefer to buy a refill pack when

I buy a larger size

I prefer a Jar bottle when I buy a

larger size
19. I am inclined towards buying my preferred brand of malt-based drink due to its association
with my childhood memories: *

Mark only one oval.

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

20. On a scale of 1-7, rank the following brands of malt-based drinks based on your preference: 1-
most preferred 7-least preferred (The respondent needs to rank them in order from 1-5, so
avoid clicking on the same rank for two options) *

Mark only one oval per row.

1 2 3 4 5 6 7

Bournvita

Horlicks

Boost

Milo

Pediasure

Complan

ProtienX
21. I would like to purchase a ready to drink variant of my favourite malt drink: (ex: BournVita
Champ, women's Horlicks, Complan, etc) *

Mark only one oval.

Strongly Disagreee

Disagree

Neutral

Agree

Strongly Agree

22. Availability of other variants(based on age, gender, etc) persuades you to buy for other family
members: (ex: BournVita Champ, women's Horlicks, etc) *

Mark only one oval.

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Thank You!!!
We value your effort and thank you for sharing your valuable time for our cause.

This content is neither created nor endorsed by Google.

 Forms