Country Manager Report

6/11/2020 Country Manager Report : Marketing Strategy Simulation sample report
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Country Manager Report : Marketing Strategy Simulation sample report
COUNTRY MANAGER REPORT : MARKETING STRATEGY

SIMULATION SAMPLE REPORT
P ste b - studyonlin O - Marc 31, 20180 Commen
Country Manager Report : Marketing Strategy Simulation sample report
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Country Manager is actually a marketing simulation based on international marketing

and the issues that rises while marketing is done globally. It also focuses on 
the market

expansion globally . In this marketing simulation software , various teams represent
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The benchmarking price strategy is selected as the entry strategy. In subsequent

periods, prices of SKUs will be adjusted in response to economic factors.
Standardization of prices throughout the entire region will also be implemented.
Promotion
Advert campaigns will be specifically tailored to the language, culture and preference
of each market. The budget for campaigns will also be reviewed every period.
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Success of brand and lessons learned
After seven years of business in Latin America, we can say that the Allstar Brand has
been successful. Below is the position we have left the Allstar Brand in the region.
Brazil: It was a success because of the population and investment (building a plant).
Mexico: It was a success because our strategies i.e benchmarking worked perfectly in
the region. Consumers are more sensitive to price.
Colombia: Cost of goods was too high in the 5th period, so the gross margin was too
low, which eventually affected the net contribution. Additionally, the frequent changes
 
in market (information from the industrial news) resulted in Colombia not being a total
success.
Argentina: Although, it was the last country we entered, we had an overall good
performance including gross margin, net contribution, and COGS, which made it a
success.
The lessons we learned are:
Choosing the highest populated countries has the possibilities to be successful in the
market. Also not being completely aware of the market environment and industry
news affected our decisions substantially.
Benchmarking plays a prominent role while competing with our competitors and it
makes the path to learn how to increase the net contribution.
Promotions and advertisements have huge impacts on brand equity, and a

standardised allowance is favorable.
It is essential to keep an eye on our manufacturing sales and the plant capacity to
prevent excess production.
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 Country Manager  International Marketing  Marketing Software
 Presentations
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Interpretive Simulation Marketing Plan : Country Manager Marketing Simulation
AllStar Marketing Sample Presentation Sample report : International Marketing
skills
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MARKETING
COUNTRY MANAGER MARKETING SIMULATION SAMPLE REPORT :

INTERNATIONAL MARKETING SKILLS
 
MARKETING
INTERPRETIVE SIMULATION MARKETING PLAN : ALLSTAR MARKETING

SAMPLE PRESENTATION
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the marketing department of the toothpaste division. The teams have to find the best
marketing entry and expansion strategies for their toothpaste brand . This way with
the help of CountryManager, students learn the importance of targeting consumer
segments and how to best position brands for the chosen segments. Key factors and
issues about which students will give in depth knowledge includes market entry,
segmentation and targeting, along with the 4Ps . Two scenarios are available for
different regions, Latin America or Asia. Let us have a look at the sample report done
by the students and how they performed in each period of the simulation .
Country Manager Report

Given below is the downloadable sample report of country manager marketing
simulation . The team is representing the AllStar brand and defines market analysis for
it .This simulation software enhances the international marketing skills and make us
aware about the importance of targeting the right audience .
PAGE 15 OF 15 78%
 
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Marketing Strategy Simulation
Before entering into any market , the team focuses on all the 4 Ps :
After considering all the above points, the group recommends the following:
For Marketing Simulation PPT : Click Here
Place
Based on macro and micro-economic factors such as Population, GDP, inflation, trade
agreements such as NAFTA, MERCOSUR etc. The sequence of market entry will be Brazil,
Mexico, Columbia, and Argentina. These markets will be entered in the first four
periods, and no other market will be considered for entry.
Product
A manufacturing plant will be built in Brazil, because it is the largest market in the
region. The plant will be expanded subsequently, as required by the volume of sales.
The number of SKU formulations will be at least 8 for each country. This will depend on
the preferences of consumers, as well as existing competitor products.
Price  

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6/11/2020 Country Manager Report : Marketing Strategy Simulation sample report

Study Material Online

Home Student Corner Academic Marketing

COUNTRY MANAGER REPORT : MARKETING STRATEGY

Country Manager Report : Marketing Strategy Simulation sample report

Like Save Tweet 0

 Post Views: 401

Country Manager is actually a marketing simulation based on international marketing

The benchmarking price strategy is selected as the entry strategy. In subsequent

Nvidia Jetson Tx1 Amazon Budget Mixed

Amazon Returns Box Electronic Component

Success of brand and lessons learned

The lessons we learned are:

Promotions and advertisements have huge impacts on brand equity, and a

Books for Marketing

Like Save Tweet 0

 Country Manager  International Marketing  Marketing Software

 Prev Post Next Post 

COUNTRY MANAGER MARKETING SIMULATION SAMPLE REPORT :

INTERPRETIVE SIMULATION MARKETING PLAN : ALLSTAR MARKETING

 FACEBOOK  INSTAGRAM  PINTEREST  YOUTUBE

© Copyright 2018 StudyMaterialOnline.com. All Rights Reserved Cream Blog by

Marketing Strategy Simulation

For Marketing Simulation PPT : Click Here

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