NAVOTAS POLYTECHNIC COLLEGE

Bangus St., Corner Apahap St., NBBS, City of Navotas

Course Title: OPERATIONS MANAGEMENT

Section:
Schedule:
Name of Faculty: PROFESSOR MARICAR TELAN ARTUZ Lpt,MBA,CME,

PROFESSOR RANDY BERNABE

Module Number: 3

Lesson Title/Topic:

 Understand how Marketing affect customer value

 Recognize how strategic planning is carried out at different levels of the organization
 Understand what does a marketing plan include

Week Number: 2

Intended Learning Outcomes: (specific and measurable, and learner-

oriented)understand the concept of Marketing and why is it important

 Examining some of the strategic marketing implications in creating customer value

Plan and describe how to draw up a formal marketing plan

LEARNING ACTIVITIES
Interactive lectures and discussions

Power point presentations

LESSON PROPER
Marketing affect the customer value
The value of delievering process
The value chain
Core competetncies
Holistic Marketing
Strategic planning

The value of delievery process

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 1. The tradional way
2. Firstly access the marketing opportunities and then choosing,designing and deliving
communicating values
3. The delivery value obtained is to be obtained.
The value chain
1. The market senisng process
2. The new offering realization process
3. The customer acquition process
4. The customer relationship management process
5. The fulfillment manage process
The Core competencies Process
 Its a source of competitive advantage and benefits customer
 It has application in a wide variety of market
 It is difficult for competitor to be intimate
HOLISTIC MARKET
 Value the exploration- Identifying new opportunities
 Value creation-creating more efficient offering
 Value Delievery Usage of capabilities to deliver what is promised.
STRATEGIC PLANNING
 Managing Companies Expenses
 Sustaining customer value
Customer value can be sustained and delivered by the right
marketing plan.

Evaluation
Interactive questions and answers

Assessment Tasks/Outputs

Students would write an essay about the new normal business and what are their own is
their best idea about online marketing.

Readings and Other References

Reference Lamb C., Hair J., & McDaniel C. (2013). MKTG 9, (9th ed.),
http://www.youtube.com/c/GetKnowledge...

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Acknowledgements to Authors and Other Creators:
Write your complete names. Maricar Artuz
Professor Randy Bernabe