Disrupting industries with data & analytics

Harriet Fryman, VP of Product Management

hfryman@us.ibm.com
@hfryman

© 2016 IBM Corporation

Disrupting industries with data & analytics
Harriet Fryman, VP of Product Management
hfryman@us.ibm.com
@hfryman

© 2016 IBM Corporation

 If you had another eye, where would you put it on your body?

3 © 2016 IBM Corporation

Disruption is upon us

World’s Largest Accommodations Company… World’s Largest Taxi Company…

Owns No Real Estate Owns No Vehicles

World’s Largest Retailer… World’s Largest Media Company…

Carries No Inventory Creates No Content

4 © 2016 IBM Corporation

Data is the fuel

Yet only 15% of organizations have the capability to leverage

data and advanced analytics across their organization.
HBR Insight Economy Study
5 © 2016 IBM Corporation
Evolution of approaches to data
Value

6
Maturity © 2016 IBM Corporation
Add completely new abilities to your business technologies

Programmable
computing
responds to requests and
makes determinations,
analyzing data according
to predefined parameters.
Cognitive
systems
interact with humans
naturally to interpret data,
learning from virtually every
interaction and proposing
new possibilities through
probabilistic reasoning.

7 © 2016 IBM Corporation

Cognitive business requires the right foundation
Make sense of industry business needs and take action

DESCRIPTIVE + PREDICTIVE + COGNITIVE

Discover Predict Understand
Report Decide Reason
Analyze Act Learn

Gain unique insight into people, things and businesses:

DATA YOU POSSESS + DATA THAT HELPS YOU COMPETE + DATA THAT’S IN MOTION
Customer records News Internet of Things
Transactional systems Events Sensory data
Institutional expertise Image data Geo-spatial
Operational systems Social Weather
Content systems media

8 © 2016 IBM Corporation

IBM’s comprehensive Analytics portfolio

COGNITIVE SOLUTIONS
Significant industry, domain and implementation expertise to help
every organization succeed with data and analytics

ANALYTICS CLOUD DATA INDUSTRY WATSON INSIGHT CLOUD

PLATFORM SERVICES SOLUTIONS ANALYTICS SERVICES

Full range of Enables developers to Pre-built industry Interact with data to Industry apps and
analytics and data quickly build mobile solutions leveraging reason, interact and solutions built with
capabilities using and web apps advanced predictive continuously learn Weather Company
open source analytics and Twitter data
innovation

9 © 2016 IBM Corporation

Rise of new users, self-directed and self-service

Self-
sufficient
Builder
Self-
service
User
Traditional
Solution
IT
Buyer
Department

10 © 2016 IBM Corporation

Need to blend iterative development with established deployment

Data Discovery Design

Initial
Model Manage & Plan &
Data
Deployment Govern Prepare
Access

Insight Discovery Insight Deployment

Develop Insight Deploy Insight

minutes, hours, days days, weeks, months
Iterative, hypothesis-driven known, production-driven

11 © 2016 IBM Corporation

 Zions Bank is disrupting their
industry to become a Cognitive
Business

Improve loan performance

Watson Analytics Outthink regulatory compliance
enables business
users to: Increase revenue with new
sources of fee income services

12 © 2016 IBM Corporation

Tap into new opportunities to build cloud based solutions for new value

Partnerships

13 © 2016 IBM Corporation

 is open for data
A portfolio of self-service, composable data and analytic services

1
IBM Cloud Data Services

Comprehensive Trusted Flexible

• Broadest selection of cloud- • Fully managed: 24 x 7 • Hybrid deployments
based services • Secure infrastructure • Open-source
• Seamless integrations • Bare metal and virtualized • No cloud lock-in
• IBM technology leadership performance • Pay-as-you-go and dedicated

Analytics for IBM Analytics for BigInsights for Cloudant dashDB DataWorks Insights for Insights MongoDB by Object Storage Graph
Apache Hadoop Apache Spark Apache Hadoop Weather for Twitter Compose

Elasticsearch by Geospatial IBM DB2 on PostgreSQL by Predictive Redis by SQL Streaming Time Series Blu
Compose Analytics Cloud Compose Analytics Compose Database Analytics Database Acceleration

15 © 2016 IBM Corporation

Optibus drives data driven
solution

Smarter public transport 10% Reduction in operational cost

systems running on a SaaS Optimize operational scheduling in real time
platform – IBM Bluemix. GPS systems reroute buses and drivers

16 © 2016 IBM Corporation

 Smart Connect delivers SaaS
solution to Golden Gate
Bridge Transit
Increase on-time
Cloudant, dashDB and performance and decrease
Watson Analytics mechanical failure

17 © 2016 IBM Corporation

Our mission
Adaptive applications
To make domain specific

data simple Make data science easy

workbench and collaboration

Open for data

new cloud data & analytics marketplace

Cognitive IoT
with the Weather Company

Spark
new Analytics Operating System

18 © 2016 IBM Corporation

Are you ready to reap the reward of disruption?

2
Evolve to an
open source
Identify the and hybrid cloud
architecture
1 next steps in 3
your data and
analytics maturity Incorporate agile
to shorten the
time from insight
to production

19 © 2016 IBM Corporation

IBM Analytics fuels cognitive business

Analytics is the IBM is the leader

foundation of in Analytics and
Cognitive Business continues to invest

To learn more, download the whitepaper: “Becoming a Cognitive

Business with IBM Analytics”

20 © 2016 IBM Corporation

© Copyright International Business Machines Corporation 2016
All Rights Reserved
Published in the United States of America (02/01/2016)
International Business Machines Corporation
1 New Orchard Road
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The following are trademarks of International Business Machines Corporation in the United States, or other countries, or both.
IBM, the IBM logo, ibm.com, are trademarks or registered trademarks of International Business Machines Corporation in the United States, other
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on the Web at ibm.com/legal/copytrade.shtml.
Other product, company or service names may be trademarks or service marks of others.
All information contained in this document is subject to change without notice. This document could include technical inaccuracies or typographical
errors. References herein to IBM products and services do not imply that IBM intends to make them available in all countries. The information contained
in this document does not affect or change IBM product specifications or warranties.
All information contained in this document was obtained in specific environments, and is presented as an illustration. The actual results obtained by any
party implementing such products or services will depend on a large number of factors specific to such party’s operating environment and may vary
significantly. IBM makes no representation that these results can be expected or obtained in any implementation of any such products or services.
IBM PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OR CONDITION OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING
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Any material included in this document with regard to third parties is based on information obtained from such parties. No effort has been made to
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IBM of any third-party product or service.
Nothing in this document shall operate as an express or implied license or indemnity under the intellectual property rights of IBM or third parties.

21 © 2016 IBM Corporation

22 © 2016 IBM Corporation
 Data IBM ANALYTICS PLATFORM Business priorities
sources Built on Spark. Hybrid. Trusted.

Discovery Predictive Prescriptive Content

& Exploration Analytics Analytics Analytics Predict the future for
RDBMS the business

Business Intelligence
Object stores
Delight customers by
understanding them
Data Content Hadoop & Data better
NoSQL engines Management Management NoSQL Warehousing

Derive business
Information Integration & Governance value from
Document stores unstructured
Spark Analytics Operating System content
On premises Machine Learning On cloud

Data at Rest & In-motion – Inside & Outside the Firewall – Structured & Unstructured
Data-centric
23 priorities Logical data warehouse Data reservoir Fluid data layer © 2016 IBM Corporation
Industry Solutions - Overview

24 © 2016 IBM Corporation

 New Industry Analytics Solutions
Banking
• Behavior-based Customer Insight
• Multi-Channel Fraud Analytics
Wealth Management Financial Markets
• Behavior-based Customer Insight • Trade Compliance Analytics
• Regulatory Compliance & Control
• AML Monitoring & Analytics

Insurance Retail Consumer Products

• Behavior-based Customer Insight • Lift Insight • Social Media Insight
• Producer Lifecycle & Credential Mgmt • Social media Insight • Demand Insight
• Property & Casualty Claims Fraud • Demand Insight

Media
Media &
& Entertainment
Entertainment Telecommunications Government
• Behavior-based Audience Insight • Behavior-based Customer Insight  Threat Intelligence Analysis
• Fan Insight for Sports & Live • Customer Experience Analytics  CopLink for Law Enforcement
Entertainment  Intelligent Operations Center

Automotive Oil & Gas Energy & Utilities Mining

 Asset Analytics for Robotics  Asset Analytics for  Asset Analytics for  Asset Analytics for Mining
Equipment Rotational Equipment Transmission & Distribution Equipment

25 © 2016 IBM Corporation

 96% of insurance 48% of bankers say
executives intend to invest in investment in predictive
cognitive capabilities analytics is a key priority

89% of telecommunications Energy and utility

executives believe cognition companies say weather
will have critical impact on causes 70% of power
their future business outages

26 © 2016 IBM Corporation

Transformative industry solutions around key domains
IBM Industry Analytics Solutions

Customer Asset Finance & Safer Planet

Analytics Operations Risk Analytics

Data
Management

IBM Analytics Portfolio

27 © 2016 IBM Corporation

Customer Analytics

28 © 2016 IBM Corporation

Predictive Customer Intelligence (PCI)

 Deliver rich and predictive A Customer Analytics platform

insight containing powerful tools and
 Make better decisions about techniques for discovering
what to do next actionable customer profiles

29 © 2016 IBM Corporation

Sales Performance Management (SPM)

 Enable and motivate teams

 Bottom line improvements
Reduce Errors
Mergers,
Internal Audit
 Drive operational efficiencies
Acquisitions, Reorgs

Shorten Cycle
 Improve business effectiveness
Become More Agile Compliance
Times

Reliance on few
Replace Technology More Selling Time
key people

30 © 2016 IBM Corporation

Asset Operations

31 © 2016 IBM Corporation

Predictive Maintenance & Quality (PMQ)

Predictive Maintenance An Advanced Analytics Solution

and Quality
that integrates massive amounts
• Data agnostic
• User friendly model creation of data from multiple sources to
•
•
Interactive dashboards
Enable faster decision
manage, maintain, and optimize
operations and assets

32 © 2016 IBM Corporation

IBM Decision Optimization
 Actionable Decisions: Optimizes
business objectives against
constraints and targets Enterprise level planning and
 Across Planning Hierarchy: scheduling solutions, driving
Strategic, tactical and operational extreme measurable value and
competitive differentiation.
 Versatile Experience: Advanced
and Interactive scenario based
planning

33 © 2016 IBM Corporation

Finance & Risk Analytics

34 © 2016 IBM Corporation

 Financial & Operational Performance Management

 Speed: Automate spreadsheet

based plans, analysis & reports
IBM Planning Analytics is a fast,
 Agility: Link financial & operational easy, flexible and complete
performance data planning and analytics cloud
solution
 Foresight: Self-service analytics
help anticipate the future

Over 80 cloud clients | Over 7,000 clients total – 100+ countries

35 © 2016 IBM Corporation
Risk & Compliance Analytics

IBM Algorithmics and

OpenPages, Smarter Risk
solutions deliver trust and
performance amidst
uncertainty – with integrated
analytics platforms for risk-
aware decision making

36 © 2016 IBM Corporation

Safer Planet

37 © 2016 IBM Corporation

Safer Planet
We Aid Public Safety Solutions
 Intelligence analysts  Law Enforcement
 Incident & Emergency Management
 Public safety officers
Threat Intelligence Solutions
 Fraud examiners
 National Security & Defense Cyber
 City officials Intelligence

 Cyber threat analysts Counter Fraud Management Solutions

 Counter fraud and financial crimes
management

38 © 2016 IBM Corporation

 Intelligent Operations Center
We Aid
 City Mayors
 Directors of Emergency
Management
 Agency Managers: Water,
Transportation, Building Safety
and more
 City Operations Managers
39
Emergency Management Center
 Provide responders with operational
insights
Water Management Center
 Make operations and infrastructure
more reliable and efficient
Intelligent Video Analytics
 Improve the security, public safety,
and infrastructure management
City Operations
 Optimize event management
© 2016 IBM Corporation
 Transformative Pre-integrated Industry Specific Analytics Solutions

Industry Data IBM Industry Analytics Solutions Business

Sources Users
Data Pre-built Insight
Preparation Analytics Delivery

• Industry specific • Interactive apps &

• Industry specific
data models dashboards for LOB
analytic models
• Predefined targeting key • APIs & services for use
business metrics business use cases in core business
processes
• Integration to • Focused on
industry specific predictive business • Pre-built integrations to
data sources insights marketing & asset
mgmt systems

40 © 2016 IBM Corporation

Industry Analytics Solutions - Examples

BEHAVIOR BASED CUSTOMER BEHAVIOR BASED CUSTOMER

INSIGHT FOR BANKING INSIGHT FOR CSPs

LIFT INSIGHTS BEHAVIOR BASED CUSTOMER

FOR RETAIL
41 INSIGHT FOR INSURANCE © 2016 IBM Corporation
Video on Lift
Insights for Retail
(1:15)

42 © 2016 IBM Corporation