Audi car is classified as luxury product in the category of consumer product.

Audi will offer free test drive

for them. This is to make sure the customer satisfies with their product. They also provide after-sale
services included 2 years warranty and 6 months of installment completely free after customer purchase
the car to make sure the customer not just satisfy and also happy when use their product because their
product performance is greater than the consumer expectation.

Audi vehicle is likewise selling in significant expense that only from time to time consumed by the buyers.
It is a branded product that having advertisement in magazines, television and personal selling by reseller
and producer in order to convince consumers to buy it and remind the consumer about their product in
the market. Branding plays an important role in identifying the seller and buyers of Audi. It differentiates
them from their competitors. Audi company is using line extension strategy which means existing product
and brand for the brand development. Line extension occur when a company introduced additional
product in a given product category under the same brand name into the new forms, colours, sizes,
ingredients, or flavors of an existing product category. For example, existing Audi S1 is upgrade to Audi S2
and Audi S3 which have a better and advanced performance. Audi is place in the product benefit because
Audi automobiles want to provide the most authentic, truthful driving experience in the luxury segment
through their slogan. Audi is known as the good brand name selection because it can translate easily into
foreign languages. The brand name also easy to pronounce, recognize and remember in the world. Audi
car will offer an instruction book for every buyer. This instruction book having the information of the
brand, details about the car, and instruction in how to use and control the car. Audi car usually covers the
seating of new car with plastic to prevent dust. Audi has different type of model of car. The purpose of
using these strategies is to maximize the profit of the company. For example, there is a huge range price
different between Audi S3 and Audi TT.