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JOB DESCRIPTION

JOB TITLE
Associate Product Manager, Diabetes Care

LOCATION
Jakarta, Indonesia

REPORTS TO (TITLE)
Reports directly to the Business Manager (Indonesia). Functional reporting to SEA Marketing
Manager.
DIRECTLY RESPONSIBLE FOR
None

PURPOSE OF JOB

The incumbent will be responsible for the business market (Indonesia) in terms of strategy
development, branding, sales forecast at a product line level; influences the development and
drives the execution of functional or product line plans. The incumbent works within the overall
framework of BD Medical business to ensure rapid growth, increase in market share and robust
bottom line performance. Influences within work area/ department/ function; provides significant
input into product line-related business decisions and resource planning; plays critical role in
key projects/ initiatives. Expectations of time allocations will be to focus 10% on SEA reporting
and 90% of time in the Indonesia market.

KEY RESPONSIBILITIES

1. Liaise with SEA Marketing Manager to ensure implementation of WW strategic aims for
the brands. Modify plans to suit local country requirements.

2. Develop deep insights through market research, key opinion leaders’ insights and
competitive intelligence to identify growth drivers for Countries.

3. Create, implement and review short and long-term strategies for category growth,
including pricing strategies and budget forecasting for Countries.

4. Use competitor analysis & market research analysis to fine tune region approved selling
messages to enhance competitive advantage for Countries.

5. Maps and analyzes customer buying processes to guide the development of the value
proposition and support sales execution for Countries.

6. Proactively support the development of go-to-market and other marketing plans with
direct responsibility for execution for Countries.

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7. Manage new product performance dashboard reporting and the launch readiness
dashboard; closely monitor lead/lag KPIs and report these across the organization
throughout commercialization phases, taking prompt, corrective action where indicated
and share learnings and best practices for future launches for Countries.

8. Coordinate with business and Supply chain on planning for demand and supply forecast

9. Plan and manage A&P spending including FOC and samples for Countries.

10. Collaborate with team members/ agencies to create tactical programs and marketing
collateral (e.g. e-detailing brochures, sales verbatims, retail POSMs, Clinical Product
presentation with KOLs) to reach/impact target customers through multiple touchpoint for
Countries.

11. Coordinate and conduct Diabetes Care product/ PCSA sales training as required to
sales force in SEA.

12. Establish and maintain good relationship with key influencers, opinion leaders and
professional organizations necessary to carry out his/ her function.

13. Work together with Distributors – logistics and regulatory to ensure good supply of
regulatory document for selling product (leaflet, IFU, sub-label etc) in proper and timely
manner for Countries.

14. Coordinate and execute marketing, advertising, promotional events/campaigns such as

symposium in terms of logistics planning and setup instructions for sales team for
Countries etc.

15. Support SEA and Country (Indonesia) key ad hoc projects

REPORTING STRUCTURE

Immediate Facilitator
(Direct report to..) Business Manager

Position(JD Owner) Associate

Product Manager

INTERACTION

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 Interact with all levels of staff in the respective country

 Interact with counterparts from the Diabetes Care organization
Internal parties: in South East Asia marketing team
● Interact with the local Leadership Team of South East Asia
 Interact with customers, distributors, and professional
External parties:
organizations

POSITION REQUIREMENTS

Education:  Degree with Pharmacy/ Science background preferred

Relevant Experience:  3+ years of work experience in the Pharmaceutical / Medical

Device industry with a Multinational company
 Of which at least 1 year should have been in a marketing
position
 Experienced in pre-launch planning and launching of new
products for Countries.
 Good experiences and knowledge in trade marketing and retail
merchandising is required.
 Be able to communicate confidently in external face to face
meetings/ group meetings
 Highly customer oriented
 Able to work independently
 Good working attitude include: teamwork;
accountability & integrity
 Good written and oral communication in English

TECHNICAL COMPETENCIES :

Desired
Technical Competencies Current Level
Level

People Management WK
 Create an inclusive environment and effectively
manage across differences
 Guide others towards shared goals
 Provide the development, coaching, feedback and
resources to accomplish tasks

Strategic Account Management FO

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 Ability to lead, manage and develop superior

relationships with the selected key strategic accounts
in a given business or country
 Define strategies and action plans to delight customers
with superior products and services that differentiate
BD from competitive threats

Product/Market Knowledge – Voice of Customer FO

 Understanding of product range and product features,
benefits and applications and how they are used
 Understanding of market mechanism, competition,
market-players and customer needs
 Knowledge of customer feedback initiatives
(benefits/limitations)
 Ability to understand and anticipate future market
trends and directions

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