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How To Get Facebook Traffic
How To Get Facebook Traffic
Two years ago, Twig the Fairy was doing pretty well.
She had 200,000 Facebook fans and her merchandise was selling so quickly that she couldn’t
keep it in stock.
She now has more than 260,000 Facebook fans and just did a crowdfunding campaign that
brought in more than $30,000.
It’s all because of advanced Facebook tactics by Lou Abramowski, founder of Unbenchable
Fantasy Sports on Facebook.
“People will tell you that Facebook commerce doesn’t work, but the proof is in the pudding
here,” says Lou.
In his Mixergy course, Lou shows you how to turn Facebook fans into revenue. Here are three
highlights from the course.
But most people go about it all wrong. They think that the only way to reach a wider audience is to
beg for likes and shares. “I think a lot of people [don’t know] how childish it sounds to
encourage people to like their posts,” says Lou.
For instance, Lou tries to become a permanent fixture in people’s photo albums.
“Every Friday we share an image that has a bunch of different faces of Twig expressing
emotions,” says Lou. “Within that image there is some branding element, whether it’s the
Twig logo, the Twig website, the Twig online store, the Twig Facebook URL, whatever it is. And
we have a call-to-action in the image that says, ‘tag yourself in this photo to tell us how your day
is going.’”
Facebook has a limit of 50 tags per image, and every week 50 people tag themselves. “Now…
this image shows up in their photo album,” he says.
And this tactic can work in any niche. For instance, Lou says, “[Mixergy] might be able to post
something like 10 different types of entrepreneurs, right? ‘Which one are you?’”
“Anything expressive like that, people can’t resist themselves,” he says. “Everybody thinks,
‘my audience is not the typical Facebook user,’ but you can almost always find some clever
technique to get somebody to do it.”
But when you’re starting out, you have no idea what will resonate. And you don’t want to look
at what’s already popular on Facebook because your fans have seen that stuff a million times.
So how do you come up with fresh content that piques their interest?
For instance, when Lou was starting Twig’s page, “Reddit had a very kind of core audience that
didn’t have a ton of intersection with Facebook,” he says. “I realized [that] the content that
exists on Reddit, particularly at that time, was stuff that was already socially proven …and on top
of that, a lot of that content hadn’t yet been seen by people on Facebook.”
One example was a Reddit post that read “Sorry, I can’t talk right now because I’m walking
my giraffe.” “That line alone was so funny that people started to up-vote it,” says Lou.
So to adapt it for Twig, he made it a little more whimsical. “I just simply replaced ‘giraffe’
with ‘unicorn,’” he says. “Thankfully, at the time, we had a perfect unicorn picture we could
use, where Twig was pretty much walking her unicorn.”
Lots of people are scared to post too often, so they just post once every couple of days.
“I think the most widely accepted best practice at the time was ‘don’t spam your
[followers],’” says Lou. But people who follow that advice are “hurting themselves by letting
days and days go by without letting individuals interact with them,” he says.
That’s because not every person sees every post. “While you might post every single day, that
doesn’t mean that every single one of your viewers is consuming every single piece of content
that you have,” says Lou.
“The only reason I gave that number that low is just level of effort,” he says. “I have and will
occasionally share 40 or 50 images a day, and you’ll see 10 posts going out every five minutes
for an hour.”
“The reality is that if your content is annoying people [it] is not a result of the frequency that you
post, it’s more a reflection of the quality of the content,” he says. “So if your big concern is
that you’re annoying people with posting, you should probably look inward and see what you
can do to improve the quality of the content.”