What Do You Need To

Consider On Your
Research?
GDM645
Research FlowChart

Proposal flow
Case Study

Grab
Objective
Swot
Competitor
 Marketing 4.0

“Marketing 4.0 is a marketing approach that combines

online and offline interaction between companies and
customers. In the digital economy, digital interaction alone
is not sufficient. In fact, in an increasingly online world,
offline touch represents a strong differentiation. Marketing
4.0 also blends style with substance. While it is imperative
for brands to be more flexible and adaptive due to rapid
technological trends, their authentic characters are more
important than ever.”
From 4P’s & AIDA to 5 A’s

• Ask, Advise, Assess, Assist and Arrange are basically

steps that make you first research (based on customer
responses), then suggest a solution (just like in inbound
marketing), then help out and sell your product
 User Experience
Anthropology
• When coming to personas, a detailed customer journey
map is the key to arranging a great campaign, with
detailed channels of your offer distribution. Think not only
of your customer as a person, that needs your services.
Ask — what else do they need, what are the obstacles
and what content would be the most appealing & helpful.
When adjusting the 5 A’s, the key feedback is information,
only thing you have to do is understand it. The closer you
are to your user, the better you can gain data on your
leads, and understand what needs to be done to make
them your customers.
User Analytics
User Analytics
Digital Marketing Strategy