INTRAPERSONAL

COMMUNICATION:
READING SKILLS

Prof. Ananya Roy, Business

10/5/2019 Communication, © IMIS
Let’s Read !!!
There are several reasons for this job crisis. One is automation, which is
beyond anyone’s immediate control. For instance, online shopping is killing
retail employment; online banking and ATMs are killing bank branch jobs;
travel apps are ending travel agent jobs, and so on. The only action a country
can take is to create a society that rewards cutting-edge innovation. This
ensures that even if new technology kills jobs, we are on top of it and can
benefit from the new jobs technology creates. However, considering we
reward dynasts and crony capitalists, this is highly unlikely.
A society that rewards innovation is built very differently. It involves personal
freedom and a level playing field. We don’t even have a playing field, forget a
level one. This brings us to factors we can control, and need to work on, to
change the job scenario. (Collected from TOI:CB)
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Objectives of this Session:
• Meaning and Components of Reading
Skills
• Importance of Reading Skills
• Types of Reading Skills
• Strategies to improve Reading Skills

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Meaning of Reading and its Components

• Reading skill is a cognitive process of decoding symbols to

derive meaning from a text ( in any given format)
• To put in simple terms, Reading skill is the ability to
understand the information prescribed in a written
form.
• Three components of Reading are:
• Decoding
• Comprehension
• Retention
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Decoding
• Decoding refers to the
translation of printing word into
a sound.
• Two skills in decoding involves:
– Identification skill
– Word attack skill
• There is an area in the brain that
deals with language processing
and does this process
automatically.
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COMPREHENSION

• It is defined as the level of understanding of a text/

message.

• This understanding comes from the interaction

between the words that are written and how they
trigger knowledge outside the available text /message.

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 Problem areas of Comprehension

• Comprehension relies on a mastery of

decoding.
• Readers who struggle to decode find it
difficult to understand and remember what
has been read.
• Because their efforts to grasp individual
words are so exhausting, they eventually
grow limitations in understanding the given
text.
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RETENTION

• The condition of retaining (keeping) something.

– It could be in the Short term memory or Long term
Memory.
• The ability to retain, which relies heavily on a child’s decoding
proficiency and ability to comprehend what is read.

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Problem Areas of Retention

 trouble remembering or summarizing what is read

 difficulty connecting what is read to prior knowledge
 difficulty applying content of a text to personal
experiences
 inability to view content from multiple perspectives

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TIME SPENT BY PROFESSIONAL ON
COMMUNICATION ACTIVITY
Listening Writing Speaking Reading

16%
45%

30%

9%

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Factors influencing Acquisition of Reading Ability
Intelligence

Language
Motivation
Facility

Factors
Home
Interest
Background

Motor
Auditory
Ocular
Discriminati
Discriminati
on
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 Purpose of Reading
• The purpose of reading is to connect the main idea available on the page
to what you already know.

For Example,
Reading the number 41236157, is difficult to read and remember than,
Reading the number 4123-6157 is easier because of chunking.
Similarly, if your interest lies in sports, you will find it easier to read, grasp
and understand and share the information.

• It is reading that makes you alert and grasp the main message quickly.
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Techniques of effective reading

Surveying

Quick
Reading
Skimming

Reading
Scanning

Careful
Reading

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SKIMMIMG
 Skimming is used to quickly gather the
most important information. It’s not
essential to understand each word when you
are skimming.
 Run your eyes over the text, noting
important information. Use skimming to
quickly get up to speed on a current
business situation.

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How to Skim
• Read the title if there is one.
• Read the introduction or the first paragraph if there is one.
• Read the first sentence of every other paragraph.
• Notice any pictures, charts, or graphs.
• Notice any italicized or boldface words or phrases.
• Read the summary or last paragraph if there is one.
• Read for which audience the text was written.
• Read a what type of text it is.
• Read what the purpose of author is and the general content of the text.
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SKIMMING: EXAMPLES

• The Newspaper
• To quickly get the general news of the day
• The Magazines
• To quickly discover which articles you would like to
read in detail
• Business and Travel Brochures
• To quickly get informed

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SCANNING
• Scanning means searching for
specific phrases in the text to answer
some questions.
• Scanning is a reading technique to be
used when you want to find specific
information quickly.

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How to Scan:
• State the specific information you are looking
for.
• Try to anticipate how the answer will appear and
what clues you might use to help you locate the
answer. For example, if you were looking for a
certain date, you would quickly read the
paragraph looking only for numbers.
• Use headings and any other aids that will help
you identify which sections might contain the
information you are looking for.
• Selectively read and skip through sections of
the passage.
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SCANNING: EXAMPLES
• Examples of Scanning:
• A Google search list on the internet.
• A bus / airplane schedule
• A conference guide Scanning practice:
• Here is some information you are looking for on the Energy
Efficiency and Renewable Energy website. Read the questions
and then on the next sets of slide , find the answers, as quickly as
possible:
– What is the mission of EREE?
– What are the initiatives and projects undertaken?
10/5/2019 – What their recent article discuss about?
Other Techniques to Follow:
 Non verbal signals  Reader anticipation:
 Structure of the text determining the meaning of
 Structure of the paragraph the words
 Punctuation  Summarization
 Author’s view point  Conclusion

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LET’S ENJOY READING !!!

Prof. Ananya Roy, Business Communication, ©

IMIS
10/5/2019