Coursera: Managerial Economics and Business Analysis Capstone

Country Ranking Analysis

(A) Indicator >>> Indicator 1: GDP per Capita, Current US$

(B) Source The World Bank
(C) Data Year 2019
(D) Weight >>> 0.2
(E) Country Variable Normalized Weighted
Thái Lan $ 10,006 1.0000 0.2000
Indonesia $ 3,552 0.1347 0.0269
Myanmar $ 8,717 0.8272 0.1654
Malaysia $ 6,432 0.5208 0.1042
Lào $ 6,183 0.4875 0.0975
Philippines $ 9,863 0.9808 0.1962
Campuchia $ 5,414 0.3844 0.0769
Đông Timor $ 6,977 0.5939 0.1188
Brunei $ 4,620 0.2779 0.0556
Singapore $ 2,547 0.0000 0.0000

(G) Data checks: Do the total weights of the five variables add up to 1.000 or 100%?
Is each variable's weight at least 10% of the total index value?
Is the final index value for each country between 0.000 and 1.000?

With more than 43 years of establishment and development, with the bravery in renewing the mechanism, welc
breakthrough bravery, promoting the creativity and dynamism of the collective, Vinamilk has risen and become
Vietnam's integration into the WTO. Vinamilk has become one of the leading enterprises in Vietnam in all aspec
the country and people of Vietnam. With these outstanding achievements, the Company has been honored to rec
international achievements VINAMILK Became the leading symbol of belief in Vietnam on nutritional product
brings you international quality nutrition solutions to meet the needs of all consumers with delicious, nutritious
leading brands. or favored as: Vinamilk liquid milk, Vinamilk yogurt, Ong Tho condensed milk and Southern S
Up to now, Vinamilk's products have been exported to more than 40 countries around the world, including Sout
countries. The quality certificate
Vinamilk is currently the leading enterprise in the dairy processing industry, currently occupying 54.5% market share of li
33.9% market share of drinking yogurt, 84.5%. yogurt market share and 79.7% market share of condensed milk nationwid
a network of more than 220,000 sales points covering 63 provinces and cities, Vinamilk products are also exported to 43 c
Canada, Poland, Germany, and Japan. in the Middle East, Southeast Asia ... After more than 40 years of launching consum
plants, 2 logistics factories, 3 branches of sales office, and a factory. milk in Cambodia (Angkormilk) and a representative
Vinamilk offers more than 250 product categories with the following main categories:

Liquid milk: 100% fresh milk, pasteurized fortified milk, pasteurized milk, organic milk, barley cocoa drink with brands A
Yogurt: Edible yogurt, drinking yogurt with the brands SuSu, Probi, ProBeauty.
Powdered milk: Dielac baby formula, Alpha, Pedia, Grow Plus, Optimum Gold, Ridielac nutrition powder, adult milk pow
SurePrevent, CanxiPro, Mama Gold.
Condensed milk: Southern Star and Ong Tho.
Ice cream and cheese: Subo yogurt ice cream, Delight ice cream, Twin Cows, Little Ice Cream, Little Ice Cream Ozé, Bow
Soy milk - beverage: Vfresh juice, Icy bottled water, GoldSoy soy milk.
ISO 9001:2008
ISO 14001
HALAL
BRC
FSSC 22000

https://www.vinamilk.com.vn/vi/nhan-hieu
ISO 9001:2008
ISO 14001
HALAL
BRC
FSSC 22000

https://www.vinamilk.com.vn/vi/nhan-hieu

Instructions:

You should fill in only the areas highlighted in blue. Areas filled in with other colors should not be overwritten.

(A) Indicators: You are required to use a total of 5 (five) indicators. Three are pre-selected for you (GDP per Capital; Corr
choice of company and product. Here are the short descriptions of the indicators that have been chosen:

Indicator 1: GDP per Capita, Current US$. Source: World Bank Data (https://data.worldbank.org/indicator/NY.GDP.PCAP.
is the sum of gross value added by all resident producers in the economy plus any product taxes and minus an
for depreciation of fabricated assets or for depletion and degradation of natural resources. Data are in current
country's economic development and its consumers' purchasing power.
A higher number is better; thus, it is normalized as follows: (1) subtract the lowest (minimum) of the ten values from
values of the variables. The formula is pre-filled for you.

Indicator 2: Corruption. Source: Transparency International, Corruption Perceptions Index 2018 (CPI-2018), or the most
index, which ranks 180 countries and territories by their perceived levels of public sector corruption according to expert
two-thirds of countries score below 50 on this year’s [2018] CPI, with an average score of just 43." This indicator typicall
A higher number is better; thus, it is normalized as follows: (1) subtract the lowest (minimum) of the ten values from
values of the variables. The formula is pre-filled for you.

Indicator 3: Trade Openness (Trade, % of GDP). Source: World Bank Data (https://data.worldbank.org/indicator/NE.TRD.
as a share of gross domestic product.". We will use trade expressed as percentage of GDP as a proxy for country's op
hospitable to foreign direct investment.
A higher number is better; thus, it is normalized as follows: (1) subtract the lowest (minimum) of the ten values from
values of the variables. The formula is pre-filled for you.

Indicators 4 and 5: You will choose these indicators. You must choose indicators that are relevant to your company and
document their sources, including web address of the data source.
For some indicators, a lower number will be better. For example, if you select a variable that indicates average distan
take the highest (maximum) value and subtract your individual variable value; and (2) divide the result by the difference

Data Normalization: In the process of creating the country ranking, we transform our individual variables in two ways: (
individual data and transform it into values on a zero to one scale; and (2) we use weighted averages to combine multip

(B) Source: For Indicators 1 through 3, the source of data that you should be using is linked. For your custom variables (I

(C) Data Year: Please indicate the year for which your data is pulled. You should use the same year for all ten data point

(D) Weight: This is a weighted index, and you have to assign a weight to each of the five variables. You must use your ju
you believe that the demand for your product is highly driven by consumer income, you may decide to assign a higher w
that the weights assigned to the five variables must add up to exactly 100% or 1.000; and that the minimum weight f

(E) Country: You will select ten countries that do not belong to the High-Income Economies group as classified by the W
and-lending-groups for more information). Thus, you may use any Low-Income Economies, Lower-Middle Income Econo

(F) Final Ranking: You will rank your ten candidate countries 1 (highest) through 10 (lowest) based on the results of you
and macroeconomic analyses component of the capstone.

(G) Data Checks: These formulas in Excel help you check whether you've correctly completed some of the tasks in this d
obtaining final index values that are between 0 and 1 (values that are less than zero or greater than one indicate an erro
obvious errors.
(F) Final Ranking: You will rank your ten candidate countries 1 (highest) through 10 (lowest) based on the results of you
and macroeconomic analyses component of the capstone.

(G) Data Checks: These formulas in Excel help you check whether you've correctly completed some of the tasks in this d
obtaining final index values that are between 0 and 1 (values that are less than zero or greater than one indicate an erro
obvious errors.
 Indicator 2: Corruption Indicator 3: Trade Openness (Trade, % GDP)
Transparency International CPI The World Bank
2018 2018 (2014* Venezuela)
0.2 0.2
Variable Normalized Weighted Variable Normalized Weighted
40 1.0000 0.2000 31.00% 0.0392 0.0078
29 0.5000 0.1000 57.00% 0.5490 0.1098
35 0.7727 0.1545 29.00% 0.0000 0.0000
36 0.8182 0.1636 37.00% 0.1569 0.0314
34 0.7273 0.1455 46.00% 0.3333 0.0667
28 0.4545 0.0909 80.00% 1.0000 0.2000
29 0.5000 0.1000 70.00% 0.8039 0.1608
35 0.7727 0.1545 49.00% 0.3922 0.0784
27 0.4091 0.0818 46.00% 0.3333 0.0667
18 0.0000 0.0000 48.00% 0.3725 0.0745

es add up to 1.000 or 100%? Yes

of the total index value? Yes
y between 0.000 and 1.000? Yes

in renewing the mechanism, welcoming the application of new technologies,

e, Vinamilk has risen and become become an economic bright spot during
enterprises in Vietnam in all aspects, greatly contributing to the development of
Company has been honored to receive honorable titles for domestic and
in Vietnam on nutritional products and health for human life " Vinamilk always
nsumers with delicious, nutritious and healthy products associated with market-
o condensed milk and Southern Star, Dielac powdered milk, Vfresh fruit juice ...
around the world, including Southeast Asia, the Middle East, Africa and other

y occupying 54.5% market share of liquid milk, 40.6% market share of powdered milk,
et share of condensed milk nationwide. In addition to strong domestic distribution with
ilk products are also exported to 43 countries around the world such as the US, France,
re than 40 years of launching consumers, till now Vinamilk has built 14 production
ia (Angkormilk) and a representative office in Thailand
:

milk, barley cocoa drink with brands ADM GOLD, Flex, Super SuSu.

elac nutrition powder, adult milk powder like Diecerna special for diabetes,

ce Cream, Little Ice Cream Ozé, Bowsy Cheese.

rs should not be overwritten.

lected for you (GDP per Capital; Corruption; and Trade Openness, % of GDP). You will select two more indicators that should be relevan
hat have been chosen:

orldbank.org/indicator/NY.GDP.PCAP.CD). Per World Bank, " GDP per capita is gross domestic product divided by midyear populati
s any product taxes and minus any subsidies not included in the value of the products. It is calculated without making deduc
ural resources. Data are in current U.S. dollars." This indicator typically matters because it serves as an easy-to-obtain proxy
st (minimum) of the ten values from the individual variable value; and (2) divide the result by the difference between maximum and mi

s Index 2018 (CPI-2018), or the most updated version of the index (https://www.transparency.org/cpi2018). Per Transparency Internatio
ector corruption according to experts and businesspeople, uses a scale of 0 to 100, where 0 is highly corrupt and 100 is very clean.  Mo
ore of just 43." This indicator typically matters, because it is risky and expensive to do business in corrupt countries.
st (minimum) of the ten values from the individual variable value; and (2) divide the result by the difference between maximum and mi

ata.worldbank.org/indicator/NE.TRD.GNFS.ZS). Per World Bank, " Trade is the sum of exports and imports of goods and services m
ge of GDP as a proxy for country's openness to trade. This indicator matters because countries that are more open to trade are general

st (minimum) of the ten values from the individual variable value; and (2) divide the result by the difference between maximum and mi

t are relevant to your company and your product, and you must explain their choice in the narrative that you will provide. You must als

ariable that indicates average distance from key markets, a lower distance is better. In this case, you will normalize this variable differen
2) divide the result by the difference between maximum and minimum values of the variables.

ur individual variables in two ways: (1) we normalize them through feature scaling so that we can remove the units of measurement fro
eighted averages to combine multiple normalized variables into a single ranking (or index).

s linked. For your custom variables (Indicators 4 and 5), please provide a web link to the sources of your data.

the same year for all ten data points.

e five variables. You must use your judgment to do so, and you will explain the reasons for using specific weights in your paper. For exam
, you may decide to assign a higher weight (such as 30%) to GDP per capital, and consequently lower weights to other variables. Please
000; and that the minimum weight for each variable should be 10%.

onomies group as classified by the World Bank (see https://datahelpdesk.worldbank.org/knowledgebase/articles/906519-world-bank-c

nomies, Lower-Middle Income Economies, or Upper-Middle-Income Economies as your candidates for investment.

(lowest) based on the results of your Final Index Value. The top two countries will become the subject of further study in the macroeco

ompleted some of the tasks in this document, such as assigning variable weights that add up to 100% and that are a minimum of 10% e
o or greater than one indicate an error). However, keep in mind that these are just basic data checks designed to eliminate some of the
 (lowest) based on the results of your Final Index Value. The top two countries will become the subject of further study in the macroeco

ompleted some of the tasks in this document, such as assigning variable weights that add up to 100% and that are a minimum of 10% e
o or greater than one indicate an error). However, keep in mind that these are just basic data checks designed to eliminate some of the
 Indicator 4: Money spent on milk for 1 family/ year (US $) Indicator 5: Money spent on milk for 1 family/ year
w.worlddata.info/america/colombia/climate.php;
https://www.globalpetrolprices.com/electricity_prices/
https://www.worlddata.info/america/ecuador/climate.php; https://www.worlddata
2019 Historical Data over last 20 years
0.2 0.2
Variable Normalized Weighted Variable Normalized
0.083 0.1237 0.0247 6.7 0.7714
0.121 0.3196 0.0639 7.0 0.8571
0.146 0.4485 0.0897 6.6 0.7429
0.146 0.4485 0.0897 5.5 0.4286
0.096 0.1907 0.0381 4.0 0.0000
0.074 0.0773 0.0155 7.5 1.0000
0.059 0.0000 0.0000 6.8 0.8000
0.203 0.7423 0.1485 5.2 0.3429
0.253 1.0000 0.2000 5.9 0.5429
0.109 0.2577 0.0515 6.8 0.8000
e indicators that should be relevant to your

uct divided by midyear population. GDP

alculated without making deductions
ves as an easy-to-obtain proxy of both a
erence between maximum and minimum

2018). Per Transparency International, "The

corrupt and 100 is very clean.  More than
rupt countries.
erence between maximum and minimum

mports of goods and services measured

re more open to trade are generally more

erence between maximum and minimum

that you will provide. You must also

will normalize this variable differently: (1)

move the units of measurement from our

our data.

fic weights in your paper. For example, if

weights to other variables. Please note

base/articles/906519-world-bank-country-
r investment.

ct of further study in the macroeconomic

% and that are a minimum of 10% each; and

esigned to eliminate some of the most
ct of further study in the macroeconomic

% and that are a minimum of 10% each; and

esigned to eliminate some of the most
ey spent on milk for 1 family/ year (US $)
mate.php; https://www.worlddata.info/america/mexico/climate.php; https://www.worlddata.info/america/paraguay/climate.php; htt
Final
a over last 20 years Index (F) Final
0.2 Value Ranking
Weighted
0.1543 0.5869 2
0.1714 0.4721 8
0.1486 0.5582 4
0.0857 0.4746 7
0.0000 0.3478 9
0.2000 0.7025 1
0.1600 0.4977 6
0.0686 0.5688 3
0.1086 0.5126 5
0.1600 0.2861 10