Subject Code MN 3052 Subject Title Industrial Management and Marketing

Credits 3.0 Total Hours Lectures 36 h Pre- N/A

GPA/NGPA GPA Lab/Assignments/Tutorials N/A Requisites
Aims: The aim of this module is to introduce the concepts and theoretical foundations of organizational
management, technology management, human resource management and industrial relations &
marketing.
Learning Outcomes
On successful completion of this unit, students should be able to;
1. Identify the basic concepts and theories of organizational management.
2. Describe the application of these theories for modern organizations.
3. Describe the fundamentals of technology management, human resource management and legal
issues related to modern industrial relations.
4. Describe the basic marketing concepts & theories and their applications.
LO 1. Identify the basic concepts and theories of organizational management [6h]
Introduction to management & systems theory; Organizational theory; stakeholder analysis,
organizational vision, mission & objectives. Management of change; importance of change
management and conflict management. Organizational culture & control; concepts of authority,
power, responsibility & their applications and management of conflict.
LO 2. Describe the application of these theories for modern organizations [6h]
Modern management techniques; management styles: Japanese vs. Western Systems.
Types of organizations; organizational strategy, structures of modern organization and the
concept of learning organization; Different roles of manager; manager & leader.
LO 3. Describe the fundamentals of technology management, human resource management and
legal issues related to modern industrial relations [12h]
Technology & Economic Development, Technology & Competitive Advantage, Introduction to
HRM, Introduction to HRD, Labour management relations, Business ethics
LO 4. Identify the basic marketing concepts & theories and their applications [12h]
Marketing: overview; Marketing environment, marketing research and product life cycles; Buyer
behavior: consumer and organizational; 4Ps of marketing including promotion and
communication issues.
Practical Work: N/A
Tutorial Work: N/A
Assessment
a In-class test (week 6) 10%
b Group assignment (week 12) 20%
e End of semester Written Examination 70%
Rec. 1. New Era of Management by Richard.L. Daft
Bks. Publisher: Cengage Learning, India, 2012 ISBN-13: 978-8131516348
ISBN-10: 8131516342

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