MAY 14, 2020

EMPLOYEE GIVING PROGRAMME FOR

MAGIC BUS

MAGIC BUS INDIA FOUNDATION

3rd Floor, JK Textiles Building, Mehra Estate,LBS Marg,
Near Jaswanti Landmark, Vikhroli (W), Mumbai – 400 079
Magic Bus is seeking support to reach out to communities to break the cycle of poverty by
providing quality education to children within the age group of 12 to 18 years across India,
Nepal, Bangladesh, and Myanmar.

About Magic Bus

Magic Bus began its journey in 1999 in Mumbai, India, working with children from underserved
communities. Over the years, it has expanded to several parts of India, touching the lives of children and
youth. In the year 2018-19 alone, Magic Bus reached out to over 375,000 children from 2000
communities in 22 states across the India, and 6000 children across 40 communities in Nepal,
Bangladesh, and Myanmar, with the help of over 1500 staff, providing them with the necessary life skills
and employability opportunities. Partnerships with State Governments and District Administrations is
integral to Magic Bus’ programme as it enables Magic Bus to deliver a wider impact through the public
education system.
Magic Bus, with the help of its unique and award-winning sports and activity based curriculum, works
towards 3 targeted outcomes; 1. Ensuring children complete their education, 2. Delay their age of
marriage, and 3. Get the skills necessary to enter organized work.
Some of the noteworthy awards received by Magic Bus include,
Excellent NGO of the Year Award by CMAI Association of India; ET Now Leadership Award for work on
Education & Learning; Sports Illustrated Special Award for Services to Sports: Millennium Alliance

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Award, Round IV, for innovative practices in Livelihoods space; Charity of the year 2016, Asian Voice
Charity Awards, UK; UEFA Foundation for Children Award 2016; Laureus Sport for Good Award;
Rashtriya Khel Protsahan Puraskar (Govt. of India) for promotion and development of sports; Partner for
the Global Goals for Sustainable Development.

Employee Giving with Magic Bus:

Sponsor a child’s education with a donation of USD 27/GBP 22/INR 2000 per year, and help provide life
skills education, gender based awareness, and employability education in schools and community
learning centers across India, Nepal, Bangladesh, and Myanmar.
Magic Bus aims to reach out to thousands of children through this long term partnership and handhold
them throughout their journey from Childhood to Livelihood, while ensuring that the children
Completing Education, Delay Child Marriages, and Get Jobs. The Covid-19 pandemic has resulted in
widespread loss of livelihoods and children are more at risk of dropping out of school to support their
families. As such, they are more likely to get into child labour, forced into early marriage, or subjected to
abuse and violence.

Fund Utilization:
Below is the outline of a typical Magic Bus programme. However, given the current Covid-19 pandemic
and social distancing norms, several aspects of the programme are in the process of transitioning into
virtual/digital programmes.
1. Programme:
a. 30 Sports for Development sessions each year per child. These sessions focus on building core life
skills. i.e. the ability to manage oneself, be confident and resilient, and have education and career
aspirations.
b. 30 Application Touch Points that are project/ activity based work that children do, to apply what they
learned in their sessions.
c. Quarterly formal meetings with parents so that there is an alignment between what children are
being taught and how they’re being supported at home.
d. A focus on children vulnerable to dropping out- home visits, encouragement to participate in School
Management Committees, etc.
e. At least two events every year that ensure the whole community gets positive messaging with regard
to support for the girl child and for adolescent aspiration.
f. Regular updates to local administrators so that there is a buy-in for the programme from the system

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2. Leveraging Technology in order to be able to improve efficiency and effectiveness
Magic Bus has an in-house mobile app-based data capture application called OASYS, that helps track the
attendance of children, sessions conducted and other activities on the ground. This application has
significantly reduced the time for us to work with data and respond to on-ground situations. It has also
helped streamline human resource requirements. Similar technology applications have helped improve
efficiencies in HR, Finance and Fundraising. Magic Bus will continue to find ways to use technology to
ensure better programmes for children.

3. Creating an efficient support team – HR, Finance, IT, Programme Development and Monitoring &
Evaluation – that can manage the reporting, development and assessment challenges of programming at
scale.

All our investments in people emerge from our commitment to enable more adolescents to successfully
transition into adulthood and the world of work. As a result 79% of young people on the Magic Bus
programme are now in salaried work and less than 5% drop out of elementary school.

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