Name: Malek Al-Atrash

Student ID No: 1410136

Course name: Risk Management for Small Businesses

Subject: Kenzi Stationary

1
 Kenzi is
bookshop stationary which sells products to young people, it was established in 2008.

It has many branches in Jordan and to be specific it’s located in Khalda, 7 th-circle, Marj Al-Hamam and
more.

So, the story begins when the company was established in 2008, the company started to sell products as
many as possible, eventually it succeeded. The company started to expand and grow, the owners of the
company are all brothers and cousins, and Of course it’s a family business.

I’ve visited a branch located in the 7 th circle and took a look around and realized that everything is
organized brilliantly, so that attracts the customer to buy even more products, even if the customer
came to buy only a product.

The company chooses employees perfectly; the employees who help customers to buy what they put in
mind have a good personality which motivates the customer to come again.

2
The company is protected by cameras and can’t be cheated, the place is very clean.

I’ve interviewed to one of the owners of this company who’s named “Musa Al-Saify”. I asked him
questions related to the company and the course.

The owner said that they try to not make mistakes like other companies, he said: “we don’t take loans
from banks to expand” they expect to grow up by themselves without any external helps, which led me
to think that they studied the business well and I expected that they faced crisis and solved them well.

However, every company has faced crisis and some issues/risks; it will be clarified according of what I
understood of the interview that I just did with the owner.

SWOT analysis of Kenzi.

Strengths:

-High quality products

-Very clean business

-Trusted everywhere

Weaknesses:

-Contingency Plans aren’t studied enough

3
 -employees are slow when helping customers

-inventory systems need to be upgraded

Opportunities:

-Ability to develop additional stores

Threats:

-Changes in regulations can impact the business

-Insurance costs are rising

Risk Framework
Risk Inherent Risk Controls in Residual Action Target Risk Owner
Place Risk Planned Date Category

Impact Likelihood Impact Likelihood

Regulation Awareness to High Medium No Compliance Management

Changes High High max further Risk
action
planned
Decrease High Medium More Medium Medium No Marketing Marketing
in the Advertisements further Risk Department
number of action

4
customers planned
due to the
location
Cash flow Medium Medium More cameras Medium Low No Financial Management
to be built in. further Risk and
action Finance
planned Department

Heat Map

5
Impact
Likelihood H