Roll No.

__________

University of Petroleum & Energy Studies

College of Management & Economics Studies
Kandholi Campus, Dehradun
ASSIGNMENT –April, 2020
Programme: MBA(LSCM) Semester: II
Subject: Business Research Methods M.Marks: 100

Note: All sections are compulsory

Section – A

Attempt all questions. (Within 20 words) (10X2=20)

1.

a) Characteristics of a problem
b) Level of significance
c) Sample Space
d) Scope of a research project
e) Confidence limits
f) Cushion question
g) Ogive Vs. Polygon
h) Properties of normal distribution
i) Multistage Sampling
j) 7O’s Model

Section – B

Attempt any four out of the following questions. (Within 50 words) (4X5=20)

2. An Oil Marketing Company wants to set up some retail outlets in Northern India to expand
its distribution network. As a researcher, which research design would you adopt and why?

3. Differentiate Cluster and Stratified sampling with example.

4. A random sample of 64 head lamps was taken from a large consignment and it has been
observed on the basis of past experience 4% items were found to be defective. Determine the
confidence limits from which this sample might have been drawn at 5% level of significance.
5. Briefly discuss the methods of sample size determination.
 6. Discuss attitude measurement scales with examples.

7. Discuss the chapter outline for a research study on “Buying Decision for FMCG in Northern
India”

Section – C

Attempt any two questions. (2X15=30)

8. Design a questionnaire for “Service audit of a private bank for saving account holders in a
Class B city of Uttarakhand”. (You can make some relevant assumptions, if needed)

9. Prepare a synopsis for “Trend Analysis of Automotive Lubricants for Commercial Vehicles in
India”. It must include:
a) Rationale of the Problem
b) Introduction
c) Research Design
d) Source and Type of Data
e) Data Collection Method
f) Data Analysis
g) Bibliography/ References

10. Distinguish Interview method from Observation method with example.

Section –D
10. Attempt the following case:
 Roll No.__________

University of Petroleum & Energy Studies

College of Management & Economics Studies
Kandholi Campus, Dehradun
Assignment BRM 2O2O
Programme: MBA (LSCM) Semester: II
Subject: Research Methodology & App. Statistics M.Marks: 100

Note: All sections are compulsory

Section – A

Attempt all questions. (Within 20 words) (10X2=20)

1.

a) Causal Research
b) Enumerate the techniques of analysis used for New Product Development
c) Standard error of mean (Finite Population)
d) Prefatory Group
e) Central Limit Theorem
f) Factor Analysis
g) Contingency Coefficient
h) Conditions for Chi-square test
i) Cronbach Alpha
j) Paired Comparison “t” test

Section – B

Attempt any four out of the following questions. (Within 50 words) (4X5=20)

2. Discuss the significance of ANOVA.

3. Differentiate “z” test for mean and proportion.

4. A random sample of CFLs is to be selected from a large consignment and it has been observed
on the basis of past experience 4% items were found to be defective. Determine the sample
size which might have been drawn at 5% level of significance to test the quality of these
lamps.
 5. Fit a Binomial distribution to the following data which gives the number of defectives in a
sample of a specialty chemical manufactured at a plant of Modern Chemicals Limited. From
the past experience, 10% defectives were observed. Apply the appropriate test for finding the
difference in Observed frequencies and expected frequencies is statistically significant or not?

No. of 0 1 2 3 4 5 6 7 8
defectives
Observed 6 11 14 18 38 20 14 5 2
frequency

6. Discuss various approaches of Report Writing?

7. Explain the Hypothesis Testing Procedure with an example for “t” test.

Section – C

Attempt any three questions. (3X10=30)

8. Supplies of bars from two suppliers affect the cycle time for producing a fabricated part in a
factory. Seven bars of Indian Casting Industry (P) Ltd. were randomly selected and assigned to
seven different machines. The same seven machines were randomly assigned seven bars from
M/s. Suncity Steel Industries. The number of minutes required to fabricate the parts are given
below.

Machine Indian Casting Industry (P) Ltd. M/s. Suncity Steel Industries

A 69 63
B 75 72
C 46 48
D 61 57
E 58 56
F 83 78
G 57 53

Can we conclude that different suppliers do affect the machining times of the parts
fabricated? Test at 5% level of significance.

9. Design a questionnaire for “Customer Satisfaction with LPG connection” using various
attitude measurement scales and different type of questions. (Make assumptions, if
necessary)
10. The following table shows the number of pieces produced per shift of 8 hours by three
operators A, B and C for five different lathe machines.
Operators

Lathe A B C

1 22 16 31

2 16 15 11

3 32 29 44

4 16 21 26

5 14 19 18

Test whether the difference is significant in the efficiency of three operators? Test at 5% level
of significance using appropriate test.

11. a) It is desired to estimate the average daily wages of skilled workers in an industrial estate
(through a survey) within +0.05 precision at 95% confidence level. The standard deviation of
the population is estimated as Rs. 0.835. What should be the sample size for this survey.

b) What different techniques of Analysis would you use for analyzing the sales of three
different motorcycles in automobile industry in various zones of the country. Which
technique would you use for seasonal variation. How would you predict sales for future.
Do qualitative methods help in such case?
Section –D
12. Attempt the following case:

PCRA has been releasing some advertisements “Save Fuel” on FM Radio as well as on some
TV channels. Suppose PCRA wants to evaluate the effectiveness of these advertisements that
to what extent the customers are aware of these advertisements and have these Ads really
made an impact on their habits and behaviour? As a researcher, Prepare a research plan to
achieve these objectives of PCRA which should include:
a) Formulation of Research Problem
b) Objectives
c) Research Design (Type of Research, sampling technique, scope, limitations)
d) Methods of Data Collection
e) Tools of Data Analysis
 f) References

Roll No.__________

Note: All sections are compulsory

Section – A

Attempt all questions. (Within 20 words) (10X2=20)

1.

i) Discuss the role of a field investigator.

ii) Discuss the role of SPSS for data analysis.

iii) What are the advantages of in-house research cell in any organization.

iv) How would you determine degree of freedom in case of 2x2 contingency table test?

v) ‘A sample may be large unless it is selected as random’. Comment.

vi) Define coefficient of Determination

vii) Net Promoter Scale

viii) Univariate Analysis Vs Multivariate Analysis

ix) Unipolar Vs bipolar scale

x) APA Style of Bibliography 10 x 2 = 20

Section – B

Attempt any four out of the following questions. (Within 50 words) (4X5=20)

2. Why probability sampling techniques are better than non-probability sampling techniques?

3. Differentiate Cluster analysis from factor analysis.

4. Discuss the significance of Review of Literature.

5. Discuss the significance of Focus Group Interview.

11. Section – C

Attempt any two questions. (2X15=30)

6. A quality control test is conducted on 156 packs of 8 bulbs each and following observations
were made for the bulbs observed fused during the test:

No. of 0 1 2 3 4 5 6 7 8
bulbs fused
Observed 0 4 14 35 57 34 9 2 1
frequency
(packs)

Can it be reasonably concluded at 5% level of significance that all the packs were equally
defective. Apply appropriate statistical test.

7. Describe any two parametric tests. Take a suitable example from marketing research and
formulate a research problem and a hypothesis for testing the difference of mean for single
sample, and write the procedure to test the hypothesis. (Values can be assumed)

8. Test the relationship between the source of service information and education of the
respondents for the data given in the table:
-------------------------------------------------------------------------------------------------------------------
Education/Source of Up to X XII UG PG Professional
Information
-------------------------------------------------------------------------------------------------------------------
Bill Boards 4 4 16 32 2
TV 24 18 6 6 10
Print Media 12 28 8 8 2
Word of mouth 4 2 8 2 4
Exhibition 2 8 2 18 4
Fairs 4 12 8 32 12
-------------------------------------------------------------------------------------------------------------------

Assume table value of test statistic as 7.962 at alpha = 0.05

Section- D

Attempt the following questions. Each carries 15 marks.

9. Suppose you want to carry out a study on the research objective - to find out the factors leading to
delay for any infrastructure project (Construction of a Metro Rail Project) in Northern India. List the
 variables/attributes to be studied and design 8 questions using nominal, ordinal and interval scale,
based on these identified variables.

10. A state govt. undertaking is interested in determining whether an association exists between the
commuting time of their Engineers and the level of stress-related problems observed on the job. A
study of 120 Junior Engineers involved in National Highway construction revealed in the table:

Stress
Commuting High Moderate Low Total
Time
Less than 30 10 5 18 33
Min.
30-45 Min. 18 8 28 54
Over 45 Min. 18 7 8 33
Total 46 20 54 120

At α=0.05 level of significance, is there any evidence of a significant relationship between commuting
time & stress?