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  • Exercise - Marketing Myopia - September 2019

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    Guezmenot thoughts
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    The carmaking industry is undergoing disruptive changes due to three main trends: car sharing, electric cars, and autonomous driving. The document requests an analysis of the industry using Porter's five forces framework and allows for logical assumptions when information is uncertain.

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    This is an exercise on marketing myopia

    Original Title

    EXERCISE - MARKETING MYOPIA - SEPTEMBER 2019

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    The carmaking industry is undergoing disruptive changes due to three main trends: car sharing, electric cars, and autonomous driving. The document requests an analysis of the industry using Porter's five forces framework and allows for logical assumptions when information is uncertain.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    60 views1 page

    Exercise - Marketing Myopia - September 2019

    Uploaded by

    Guezmenot thoughts
    The carmaking industry is undergoing disruptive changes due to three main trends: car sharing, electric cars, and autonomous driving. The document requests an analysis of the industry using Porter's five forces framework and allows for logical assumptions when information is uncertain.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    IMB 2019

    EXERCISE

    The carmaking industry is going through a period of great changes and


    technology’s discontinuity, demanding for far-sighted perspectives and
    brilliant competitive overviews.

    At present, there are three main trends disrupting the industry: car sharing,
    the electric car, the autonomous driving.

    Based on information you can collect online, please implement the Porter’s
    five forces analysis.

    When in doubt, feel free to make (logic and defendable) assumptions

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