Lead and Manage Organisational Change

BSBINN601

Task 1: Implement change management strategy

Table of Contents
Change requirements...........................................................................................................................3
The current policies, practices and operations.................................................................................3
 The achievement of the organization’s strategic plan goals...........................................................4
Major operational change requirements............................................................................................5
Change management requirements...................................................................................................6
Plan to review and priorities change requirements..........................................................................6
Recommendation..................................................................................................................................7

Change requirements
Identify requirements for change
 Fast Track Couriers are in the need to bring some changes in their organization structure as
well as operations. These requirements for change are:

 It needs to build its market share so as to be the preferred choice as movers/courier

Company.
 It needs to change their delivery system so as to offer shorter delivery times to its
customers.
 The lack of participation in training programs are required to be changed by building trust
among employees as well as drivers and motivating them to work productively
 Productivity reporting shall be completed using PDA data
 Drivers are resistance to change which can negatively affect the company and thus
should be explained about the change in detail by keeping in mind their requirement
Plan goals
Change is inevitable. Every organization needs a change but it should be in accordance with
the strategic goals of the company

 The company proposes to expand their business in the metropolitan area. This means
they want to increase their share in small to medium delivery market by 7.5% this can be
attained by efficient employment of workforce as well as technology.
 Employment of technology like GPS systems and PDA shall improve the distribution
system
 Training programs given to employee and drivers regarding the change made in
technology and organizational structure shall build their trust in the company and not
been seen as a threat.

The current policies, practices and operations

The current organization state in terms of its practices, policies and operations have a
major impact to the strategic goals of the company.

Review the organisation’s performance against objectives with regards to its:

People
As we have seen in the scenario given, workforce majorly affects the organization’s
strategic goals. Unless the employees and drivers feel safe in the company or are motivated to
work productively, they will not be able to achieve the desired results. The drivers feel that use
of technology like PDA systems in the trucks means that the company doesn’t trust them. This
is reason they don’t indulge into any training programs organized by the company. The
company also change the policy of two drivers per truck to one driver per truck which adversely
affected the working of the drivers.
Processes
 The distribution process of Fast Track Courier is slow because of which the company is
not able to achieve shorter delivery times. Drivers are not willing to accept the PDA systems as
well as the automatic lift gate which delay the delivery time du to man-handled loading and
unloading services.
Technology
The workforce is resistant to adapt to the changes made in the technology like installing
GPS systems and PDA devices. This resistance is because they feel that the company doesn’t
trust them and hence need to monitor their working because of which they are not willing to
accept the technology which results in delays of customer’s order
Structure
The General Manager of the company is always on the road because of which he is not
able to see the working condition of the company in real time and thus based on the reports
sent by head office and drivers, he manages to build policies. No administration, no control over
the workforce has led to lack of motivation in employees to work effectively.

The achievement of the organization’s strategic plan

goals
Identify two external trends
1) The competitors : If the competitors are using the advanced technology and are able to
convince their employees that it is for the benefit of them, then Fast Track Couriers
might lose onto their market share as the prefer fast delivery
2) Government policies: If the government changes the policies or transport industry or
increase the road tax or toll tax then delivering of the orders can result into increased
cost on the part of the company which will increase their service charges, hence making
the competition even more severe.
Develop an explanation of how the trends currently impact or will impact organizational
objectives

 To maintain a motivated work force.

 To train workforce so as to help workforce strategic goals and welcome change.
 Eliminate industrial relationship problems.
 Educate drivers and all employees so as to understand technology such as PDA and
GPS devices.
Major operational change requirements
 changes due to performance gaps
Initially the company followed the policy of two drivers per truck but has now changed it
to one driver per truck. This has result in resistance by the drivers as they were more
comfortable in working in twos as they had company. Separating them though for the benefit of
the company has resulted in uncalled strikes. The company decided to use one driver per truck
and employ other drivers to drive the new truck they were going to purchase.

 changes due to business opportunities

Fast Track Couriers have a chance to build their market share in Sydney and increase it
by 7.5% which is why they have decided to expand by 8 trucks. This will help them reach out
more customers.

 changes due to threats

Drivers working in the company were not willing to participate in the training programs
for the understanding of the PDA devices which resulted in low performance. Also the drivers
threatened to go on strike if the Company follow the policy of one driver per truck. Because of
this the company has to stick with two drivers per truck or else face and angry driver force.

 changes due to management decisions

Change Management process should follow five steps as the organization expanding
and there is need to redesign business processes. As the business process and the strategies
are re3designed there is a need to understand organizational impact not only on the
organization operation but also on employees.

Identify specialists to be consulted to assist with identifying change needs:

1) IT Specialist. They will help in explaining the workforce to understand about the changed
technology easily and make them learn to use it.
2) HR Specialist. They will help in uniting the workforce in a way that they are motivated to
perform better as well as accept the change.
Identify what consulting model you would adopt to engage the specialists and be
prepared to explain why you would use this model.
  Purchasing the expertise model. In this method the specialist suggests the expert model
or the best method which can be used for making changes in organization.
 Process consultation. Process consultation is used to analyses the particular process of
the organization and then recommended the best suited way for making changes in that
particular process so that organization can achieve their goal or objective without any
obligations

Reason why I use this model

 To identify the expert method used for improving the performance of the employees.
 To analyze the reason of performance gap of the organization and suggest the best
way for improving it.
 To make employees train regarding the new technology or the changes made in
working process

Change management requirements

 To analyze the neutral view of the organization
 To suggest the best practice for their organization, education, training ,technology
 To suggest the best way to the organization improving their communication skill
Opportunities to change management

 The newest segment in this market.

 Consumer retaliation due to their loyalty to our product
 Expand rapidly by utilizing their brand and social media to quickly build a following of
loyal customers.

Plan to review and priorities change requirements

Audience Message (with strategic When Communication Person
elements) method responsible

All staff Strategic goal 9 am–10 E-mail HR Manager

am,
-To maintain a motivated Every week
work force. 1 April
2018.
- To train workforce so as
to help workforce to
understand organization
 Driver Technology 11.30 am– Meeting HR manager
-Process how to use GPS 12.30 pm, 1 Training Room
April 2018.
-Step to use Lift Gate

Management Operational 2 pm–3 pm, Email (invite with HR manager

team 1 April agenda).
2018.

Face-to-face
(office training
Trucking team Education 9 am–10 Email. HR manager
am, (assistant
-Training method
may draft)
4 April
-people impacted
2018.
-Training content
Sales team performance 11 am– Face-to-face Sales
11.30 (office training manager to
room). run team
am, 4 April
meeting.

Recommendation
As a plan that identifies who, when and how stakeholder managers will be engaged to review
and priorities change requirements. It good but I think It should be develop a change
management project plan such as:

 Change management process should follow five step approaches as the organization is
expanding who response and how to do
 There is need to redesign business processes as the business process and the
strategies are redesigned there is need to understand organization and impact who is
response and how to resolve
 Stakeholder management, key involved are truck driver, Union and customer. The
higher management.
 Develop educate employees on technology but also involved with the personal growth
and motivation
Prepare a 3–4 page report detailing change requirements for the organization. Include all
of the information you identified and explanations that you prepared in steps 3–10.

Report
change requirements for the organization

Analyze the organizational objectives provided in the scenario to identify the change

Fast Track Couriers are in the need to bring some changes in their organization structure as
well as operations. These requirements for change are:
 It needs to build its market share so as to be the preferred choice as movers/courier
Company.
 It needs to change their delivery system so as to offer shorter delivery times to its
customers.
 The lack of participation in training programs are required to be changed by building
trust among employees as well as drivers and motivating them to work productively
 Productivity reporting shall be completed using PDA data
 Drivers are resistance to change which can negatively affect the company and thus
should be explained about the change in detail by keeping in mind their requirement

The organization’s strategic Plan goal/s.

Change is inevitable. Every organization needs a change but it should be in accordance with
the strategic goals of the company
 The company proposes to expand their business in the metropolitan area. This means
they want to increase their share in small to medium delivery market by 7.5% this can
be attained by efficient employment of workforce as well as technology.
 Employment of technology like GPS systems and PDA shall improve the distribution
system
 Training programs given to employee and drivers regarding the change made in
technology and organizational structure shall build their trust in the company and not
been seen as a threat.

Review the organization’s current state to understand how the current policies,
practices and
Operations deliver against the organization’s strategic goals.
The current organization state in terms of its practices, policies and operations have a major
impact on the strategic goals of the company.

Review the organization’s performance against objectives with regards to its:

a. people
As we have seen in the scenario given, workforce majorly affects the organization’s strategic
goals. Unless the employees and drivers feel safe in the company or are motivated to work
productively, they will not be able to achieve the desired results. The drivers feel that use of
technology like PDA systems in the trucks means that the company doesn’t trust them. This is
reason they don’t indulge into any training programs organized by the company. The
company also change the policy of two drivers per truck to one driver per truck which
adversely affected the working of the drivers.

b. processes
The distribution process of Fast Track Courier is slow because of which the company is not
able to achieve shorter delivery times. Drivers are not willing to accept the PDA systems as
well as the automatic lift gate which delay the delivery time du to man-handled loading and
unloading services.

c. technology
The workforce is resistant to adapt to the changes made in the technology like installing GPS
systems and PDA devices. This resistance is because they feel that the company doesn’t
trust them and hence need to monitor their working because of which they are not willing to
accept the technology which results in delays of customer’s order

d. structure.
The General Manager of the company is always on the road because of which he is not able
to see the working condition of the company in real time and thus based on the reports sent
by head office and drivers, he manages to build policies. No administration, no control over
the workforce has led to lack of motivation in employees to work effectively.

Monitor external trends to identify events or trends which may impact on the
achievement of the
organization’s strategic plan goals:
two external trends
1) The competitors : If the competitors are using the advanced technology and are able
to convince their employees that it is for the benefit of them, then Fast Track Couriers
might lose onto their market share as the prefer fast delivery
2) Government policies: If the government changes the policies or transport industry or
increase the road tax or toll tax then delivering of the orders can result into increased
cost on the part of the company which will increase their service charges, hence
making the competition even more severe.

develop an explanation of how the trends currently impact

 To maintain a motivated work force.
 To train workforce so as to help workforce strategic goals and welcome change.
 Eliminate industrial relationship problems.
 Educate drivers and all employees so as to understand technology such as PDA and
GPS devices.

Identify major operational change requirements:

Changes due to performance gaps
Initially the company followed the policy of two drivers per truck but has now changed it to
one driver per truck. This has result in resistance by the drivers as they were more
comfortable in working in twos as they had company. Separating them though for the benefit
of the company has resulted in uncalled strikes. The company decided to use one driver per
truck and employ other drivers to drive the new truck they were going to purchase.

Changes due to business opportunities

Fast Track Couriers have a chance to build their market share in Sydney and increase it by
7.5% which is why they have decided to expand by 8 trucks. This will help them reach out
more customers.

Changes due to threats

Drivers working in the company were not willing to participate in the training programs for the
understanding of the PDA devices which resulted in low performance. Also the drivers
threatened to go on strike if the Company follow the policy of one driver per truck. Because of
this the company has to stick with two drivers per truck or else face and angry driver force.

Changes due to management decisions

Change Management process should follow five steps as the organization expanding and
there is need to redesign business processes. As the business process and the strategies are
re3designed there is a need to understand organizational impact not only on the organization
operation but also on employees.

Specialists to be consulted to assist with identifying change needs:

1) IT Specialist. They will help in explaining the workforce to understand about the
changed technology easily and make them learn to use it.

2) HR Specialist. They will help in uniting the workforce in a way that they are motivated
to perform better as well as accept the change.

What consulting model you would adopt to engage the specialists and be prepared to
explain why you would use this model.

 Purchasing the expertise model. In this method the specialist suggests the expert
model or the best method which can be used for making changes in organization.
 Process consultation. Process consultation is used to analyses the particular process
of the organization and then recommended the best suited way for making changes in
that particular process so that organization can achieve their goal or objective without
any obligations

Reason why I use this model

 To identify the expert method used for improving the performance of the
employees.
 To analyze the reason of performance gap of the organization and suggest the
best way for improving it.
 To make employees train regarding the new technology or the changes made in
working process
 Assume your assessor is a specialist/expert of the kind you have identified in step 7.
Consult with your assessor to assist with identification of change management
requirements and opportunities.
Change management requirements
 To analyze the neutral view of the organization
 To suggest the best practice for their organization, education, training ,technology
 To suggest the best way to the organization improving their communication skill

Opportunities to change management

 The newest segment in this market.
 Consumer retaliation due to their loyalty to our product
 Expand rapidly by utilizing their brand and social media to quickly build a following of
loyal customers.

Consult with your assessor to review the changes you propose and to help you
priorities changes. Suggest and justify the priority you have assigned to each change
you recommend.

 Change management process should follow five step approaches as the organization
is expanding who response and how to do
 There is need to redesign business processes as the business process and the
strategies are redesigned there is need to understand organization and impact who is
response and how to resolve
 Stakeholder management, key involved are truck driver,Union and customer . The
higher management.
 Develop educate employees on technology but also involved with the personal growth
and motivation

Conclusion
Fast Track Courier Pyt Ltd. has undergone many organizational changes but has also faced
Resistance on the part of the employees. When changing the technology of the company
and including GPS systems and PDA devices to improve the working of the drivers and help
them navigate easily through the route, the drivers felt hesitant as they thought that the
Company didn’t trust them. Also removing their companion drivers and using automatic lift
Gate forced them to go on strike as they were happy working with companions. Expanding
their fleet of trucks by 8 they are trying to capture the Sydney market and offer their
Customer’s shorter delivery times.