Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

National Textile University, Faisalabad

Title Activities of Business

Name Group 2
Reg. No. 16-NTU-1379, 1381, 1388, 1391,
1399
Department BSTAM
Semester 8th
Submitted To Ma’am Nazish
Submission Date 01-04-2020
 Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

Business name
WE WOMAN (The Girl’s Palace)

Activity 1
Vision statement: To provide the most comfortable and relaxing place to girls of every age
group.

Activity 2
Mission statement: To empower women by employing them and giving them facilities.

Activity 3
SMART Goal: To start a comfort-based business for Woman

Activity 4
Goal of the business
 To start a unique business that will provide services to girls of all age groups and earn
profit.

Activity 5
Objectives of business:
 To be the type of business that doesn’t affect environment
 To remove unemployment

Activity 6
Company Story: As many of the Asian women are working whether they are doing a job or
taking care of their family, they have also the right to relax and take a break from their duties
and there is no such place where they can rest or take a break and calm themselves. So we
thought to provide such place to our society by making a club just for women where they can
relax and enjoy our services without any tension.

Activity 7
Registered business name: WE WOMAN (The Girl’s Palace)
 Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

Activity 8
Does your business name have a story behind?
No

Activity 9
Registered domain name of business: https://www.wewoman.com

Activity 10
On which date will your business commence: 5-October-2020

Activity 11
Business location requirement:
A 10 Marla double floor building in a public place (not out of the city).

Activity 12
Location of the business: The location will be canal road near mall of Faisalabad, and the
building will be taken on rent.

Activity 13
Legal structure of the business:
For marketing purpose, we will use social media platforms as well as signboards. But mostly
on social media as in this era everyone is using it. Similarly, we will provide some free
vouchers for discounts. For branding our club name is easy and unique as well and will provide
services according to international standards.

Activity 14
It will be on Partnership

Activity 15
Outline the anticipated organization chart for your business: When business is going down
we will try to find some investors or will sell some shares in the public. Furthermore, we are
thinking to leave it to our children.

Activity 16
Would you benefit from the expertise of a business mentor?
Yes, as this is first time we are doing business so we will take some guidelines.
 Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

Activity 17
What personality traits do you have that are suited to starting a business?
Marketing skills,
Communication skills,
Leadership skills.
·Are there gaps in your knowledge? Would you benefit from additional training?
In this modern era every information is available on internet and we have done some research
as well so there’s will be no information gap.

Activity 18
Will your business be affected by seasonal fluctuation?
No.

Activity 19
What products or services will your business sell?
We will provide services of Gym, Salon, Massage, Care taking of kids.

Activity 20
What suppliers will you be dependent on?
As such no suppliers as we are providing services only.

Activity 21
SWOT Analysis
Strengths
Strengths are internal, positive attributes of your company. There is some point that are the
strength of our organization.
 Working on uniqueness idea
 Work only for female (every age)
 Location
 Strong brand name
 Strong management
 Working according to ISO standards
 Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

Weaknesses
Weaknesses are negative factors that detract from your strengths. Following are the weakness
of the organization.
 Lack of capital

 Initial cost high

 High cost structure

 Single location means limited reach

Opportunities
Opportunities are external factors in your business environment that are likely to contribute to
your success.
 No competitors

Threats
Threats are external factors that you have no control over.
 May be initial poor service

 Negative customer response

 Arrival new competitors.

Activity 22
How will you price the products/services you have on offer?
As Salon and Gym will be on rent so our charges for nursery and massage center are listed
below:

Nursery Charges 500

Adult accompanying 150
Token charges for games 10
Face Painting 150
Mug / Canvas Painting 250
Full Body massage (1 hour) 4k
Neck n Shoulder massage 1.5 k
Foot Massage 2.5 k
Mind Relaxing massage 2k
 Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

Parking charges 20

Activity 23
Current market environment: As the total population of Faisalabad is 32 Lakh 40 Thousand
in which 49% of the population is consisted on females according to a survey conducted in
2017. So, as our target market is females of every age group i.e. 16 lakhs in Faisalabad. The
economy of Pakistan is improving day by day (Before corona virus) and trends are changing to
go on a place where people can access more than 1 activity at a time like malls and we are
providing so many services that will provide us benefit.

Activity 24
Ideal Customer: Our ideal customers will be mothers as we are providing the service of care
taking of children.
Market research to assess the viability of business concept: Survey will be conducted on
google survey for this purpose.

Activity 25
Do you understand what competitive advantages and disadvantages your business has?
Why are you better than your competitors?
As we have no competitors in start of our business so we will try to build relation with
customers and will try to make them loyal by increasing their brand loyalty. We will try to
provide best services so that our customers don’t think to go anywhere else. And if in future
there’s a competitor for us then our competitive advantage will be:
 Working only for female (every age)
 Strong brand name
 Strong management
 Good relation with customer

Activity 26
 Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

There are no competitors as this will be the only ladies club in Faisalabad or you can say in
Pakistan

Activity 27
What licenses, permits, registrations and certificates does your business potentially require?

Business Name registration

Domain Registration
Building registration as a Commercial Building
Business registration
ISO Standard certification
National Tax Number (NTN)
Sales Tax Number (STN)
Partnership Firm Based Registration
Professional tax issued by excise and officer (ECO)
Employees social security registration
Certificate of Environment Protection

Activity 28
Will your business negatively impact the environment or local community?
No

Activity 29
What equipment does your business require?

Massage Beds
Sofa Seats
Accessories (Tubs, Towels, Soaps etc.)
Sitting Chairs (6-9 Persons)
Cabins
Cupboard
Furniture ( tables, chairs)
Camera’s Setup
Metal Detector
Computer Simulator Games + Rides
Play Balls
 Presented by: Haris, Amna, Arsalan, Mateen, Sualeh

Kitchen, Painting, Makeup Accessories

Artificial Grass, Paint, Wallpapers
Activity 30
What hardware will you require for your business?
Computers / Laptops, Printers, walkie talkies

Activity 31
What software do you require for your business?
To keep employees and our customers, data we require data software that would be created by a
friend, free of cost

Activity 32
Total Investment required is 28 Lakh 68 Thousands

Activity 33
What are the initial and ongoing expenses related to the business location online or
offline?
Building rent, Furniture, Decoration of nursery and accessories.

Activity 34
Prepare a 12-month profit and loss budget for the business.
Total expense for 12 months = 45 Lakh
Total earning during 12 months = 65 lakh
Profit after 12 months = 20 Lakh