What does the company need to say publicly in response to

the viral employee video, the huge online following the

growing media coverage?
 Make an apology to the customers and make refund to
the customer to whom the unhygienic food was delivered
(if they know)
 Announce new policies about the cleanliness and
hygiene taken to ensure the safety of the food.
 Steps taken to avoid this behavior by any of their
employee
 An investigation into why the employee did what he did
and the action taken against him
What medium should the company use to deliver its message
to the public?
 The message must be conveyed to its customers through
the social media platform such as Instagram, Facebook,
YouTube (Disable the comments) and on the company’s
website.
 Video and written form of messages must be posted for
a few days until the trend is diluted.
 The company must not hold a press conference.

How should the company move forward to protect its brand

and its reputation?
 The company should take strong action against the
employee/s involved in the incident.
 The company must promise to ensure the sanctity of the
delivered product and promise that this kind of incident
wouldn’t occur in the future.
1. Must install a video camera in the inventory and the food
preparing space.
2. The preparation of the food must be visible to the in-
store customers.
3. The employees must be made to wear the hygienic
apparel.
4. Weekly monitoring and session about maintaining
hygiene for its employees.
Warn the store franchise owner and the regional manager
and issue a warning to everyone working for the company
that these kinds of issues will not be taken lightly.
Make these warning publicly to install the confidence of the
customers in the company