Lorem Ipsum: Do you like Cheese Whiz? Spray tan? Fake eyelashes?

That's what is Lorem Ipsum to

many—it rubs them the wrong way, all the way. It's unreal, uncanny, makes you wonder if something
is wrong, it seems to seek your attention for all the wrong reasons. Usually, we prefer the real thing,
wine without sulfur based preservatives, real butter, not margarine, and so we'd like our layouts and
designs to be filled with real words, with thoughts that count, information that has value.

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the
paint you may slap on your face to impress the new boss is your business. But what about your
daily bread? Design comps, layouts, wireframes—will your clients accept that you go about things
the facile way? Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that
huge, huge no no to forswear forever. Not so fast, I'd say, there are some redeeming factors in
favor of greeking text, as its use is merely the symptom of a worse problem to take into
consideration.