SANTOS, Joanna Rose, R.

Rinehart

Philippine Marketing Association, Inc.

STATEMENTS RELEVANT LAWS OTHER
FROM/FOR ETHICAL/MORAL
PROVISIONS
Investors/Owner: Republic Act No. 1345 Section 1. Sense of Mission.
“We, in PMA, will Declaration of Policy. It is hereby A clearly defined
develop a culture of declared to be the policy of corporate mission
solution-based Congress to assist Filipino retailers will help companies
innovation. We will and businessmen by supplying be clear about their
reposition PMA as an them with merchantable goods at plans, goals, and
organization that keeps prices that will enable them to practices. By putting
redefining marketing. compete successfully in the open the good of the
And we will make PMA a market so that they may have community and
community of growing greater participation in the associates over
businesses through distribution system of our economy. profit, companies
effective marketing. In order to do this, it is necessary will indeed see an
Indeed, the marketing that a government corporation be increase in the
industry is facing big created for the purpose of engaging number of
waves of changes and in the activities of procurement, consumers willing to
challenges today and in buying and distributing pay premium prices
the future. Hence, our merchantable goods to Filipino for their products.
roles as PMA leaders retailers and businessmen not for
and members have the purpose of making profit but to
never been more render an essential public service in
important.” order to promote the social and
economic welfare of the Nation.
Customers/Clients: Republic Act No. 7394 Article 10. Consumer
“We believe that this Injurious, Dangerous and Unsafe Orientation.
self-interest, based on Products. – Whenever the This socially
the concept of rightful departments find, by their own responsible practice
profit, can in turn be initiative or by petition of a teaches that
best attained through consumer, that a consumer product companies should
total consumer is found to be injurious, unsafe or base policies and
orientation” dangerous, it shall, after due notice operations on a
and hearing, make the appropriate consumer
order for its recall, prohibition or perspective. Not
seizure from public sale or only will the
distribution: Provided, That, in the marketer discover
 sound discretion of the department the customers’
it may declare a consumer product needs, they will
to be imminently injurious, unsafe or also, look at their
dangerous, and order is immediate plans as if they
recall, ban or seizure from public were the users.
sale or distribution, in which case,
the seller, distributor, manufacturer
or producer thereof shall be
afforded a hearing within forty-eight
(48) hours from such order.
Suppliers: Republic Act No. 7394 Article 97. Impact on Society.
“We are committed to Liability for the Defective Products. Unlike traditional
the promotion and – Any Filipino or foreign marketing focus,
general acceptance of manufacturer, producer, and any which was cost
marketing as a importer, shall be liable for redress, reduction and profit
professional endeavor, independently of fault, for damages increase, socially
aware that to gain caused to consumers by defects responsible
acceptance marketing resulting from design, manufacture, marketers are more
practitioners must construction, assembly and focused on
adhere to a high code of erection, formulas and handling and providing goods and
ethics;” making up, presentation or packing services consumers
of their products, as well as for the want, gaining
insufficient or inadequate feedback for
information on the use and hazards improvement and
thereof. A product is defective when giving back to the
it does not offer the safety rightfully communities that
expected of it, taking relevant helped them
circumstances into consideration, become who they
including but not limited to: a) are.
presentation of product; b) use and
hazards reasonably expected of it;
c) the time it was put into circulation.
A product is not considered
defective because another better-
quality product has been placed in
the market. The manufacturer,
builder, producer or importer shall
not be held liable when it evidences:
a) that it did not place the product
on the market; b) that although it did
place the product on the market
 such product has no defect; c) that
the consumer or a third party is
solely at fault.
Employees/Employers Republic Act No. 7394 Article 52. Value of the
: Unfair or Unconscionable Sales Act product.
“We shall endeavor to or Practice. – An unfair or A company that
live by that code, and to unconscionable sales act or practice produces valuable
wield individual and by a seller or supplier in products and
collective force to connection with a consumer focuses on offering
prevent and minimize transaction violates this Chapter the customer great
malpractice” whether it occurs before, during or pricing, excellent
after the consumer transaction. An experiences and
act or practice shall be deemed great customer
unfair or unconscionable whenever service will not have
the producer, manufacturer, to resort to pushy
distributor, supplier or seller, by sales tactics and
taking advantage of the consumer's gimmicks.
physical or mental infirmity,
ignorance, illiteracy, lack of time or
the general conditions of the
environment or surroundings,
induces the consumer to enter into
a sales or lease transaction grossly
inimical to the interests of the
consumer or grossly one-sided in
favor of the producer, manufacturer,
distributor, supplier or seller.