Scribd Logo
Upload

Welcome to Scribd!

  • WORD1

    Uploaded by

    Ramu378
    17 views1 page
    Business World magazine wants to increase its reader base as its readership numbers are lower than competitors based on an industry survey. It plans to directly survey readers to understand how to make the magazine more popular and increase sales. The summary suggests developing a comprehensive questionnaire to collect relevant information from respondents about Business World and also the other two magazines to benchmark performance.

    Original Description:

    the format of word speed

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Business World magazine wants to increase its reader base as its readership numbers are lower than competitors based on an industry survey. It plans to directly survey readers to understand how to make the magazine more popular and increase sales. The summary suggests developing a comprehensive questionnaire to collect relevant information from respondents about Business World and also the other two magazines to benchmark performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views1 page

    WORD1

    Uploaded by

    Ramu378
    Business World magazine wants to increase its reader base as its readership numbers are lower than competitors based on an industry survey. It plans to directly survey readers to understand how to make the magazine more popular and increase sales. The summary suggests developing a comprehensive questionnaire to collect relevant information from respondents about Business World and also the other two magazines to benchmark performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    CASE STUDY

    Business Magazines

    The figures given below relate to three business magazines. These are from
    Indian Readership Survey Round 2, 2005.

    Business Today Business India Business World


    All India 754 571 374

    Urban India 685 495 332

    Top 8 Metros 409 276 197

    As these figures have emerged in the latest IRS (2005), Business World would
    like to collect information directly from its readers. Its objective is obvious,
    viz. to popularize BW so that the number of readers increase. This will be
    reflected in higher sales of BW. To carry out this objective, it wants to develop
    a suitable instrument to collect the data. In order to carry this out, it must
    first decide as to what type of information is to be sought from the
    respondents. Further, it should be very comprehensive and relevant to its
    objective.

    Question
    Specify the information that needs to be collected. Include the suggested
    information in the form of a suitable questionnaire. Should the data be
    confined to Business World or the scope of the survey should be extended to
    cover the other two magazines?

    You might also like