NIELSEN CASE

COMPETITION 2019
CASE INTRUCTIONS

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At Nielsen,©data
2019drives
The Nielsen Company
everything (US), LLC.
we do—even Confidential
art. That’s why weand proprietary.
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Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
 SUPPORTING MATERIALS

Important Notes

• We have provided 6 documents along with the case

• Kindly use these supporting materials as your main source of data

• The team is not required to incorporate all materials into the case

• The team can supplement the supporting materials with other sources of data

from primary or secondary research.

• The documents are as follows:

1. Nielsen Retail Measurement Services – Scanned Sales Data

2. Nielsen Shopper Study

3. Nielsen Quantitative Consumer Insights Study

4. Nielsen Consumer Neuroscience

5. Nielsen BASES Snapshot I

6. Nielsen Syndicated Study – What’s Next for Singapore?

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 FAQ SUBMISSION GUIDE
9th Sep 2019 (Monday), 1000 – 11th Sep 2019 (Wednesday), 2359

Important Notes

• Please submit your question(s) to SGCaseCompetition@nielsen.com by 11th

Sep 2019 (Wednesday), 2359.

• Questions submitted after the deadline will NOT be recognised.

• All questions submitted will be compiled and reviewed internally.

• Only the most frequently asked questions will be answered by our Nielsen

industry expert.

• The FAQ will be sent out via email to all teams on the 12th Sep 2019

(Thursday), 1200.

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 CASE SUBMISSION GUIDE

Important Notes
• Teams are to submit their PowerPoint deck by 15th September 2019
(Sunday), 2359 to SGCaseCompetition@nielsen.com

• Submissions after the deadline will not be accepted.

• Please label your file AND email title in this format: Nielsen Case
Competition_ Prelims_ (Your Team Name)

• In your email body, please include team name, all your teammates’ name,
school and specific date or month of graduation.
For example: Team NCC NUS
John Doe, NUS, Dec 15 2019
Doe Mike, NUS, Dec 15 2019
Mike Son, NUS, Dec 15 2019
Son John, NUS, Dec 15 2019

Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 4
Copyright
At Nielsen,©data
2019drives
The Nielsen Company
everything (US), LLC.
we do—even Confidential
art. That’s why weand proprietary.
used real data Do not distribute.
to create this image. 5
Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.