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How To Write An Executive Summary
How To Write An Executive Summary
You should write an Executive Summary to articulate what you want the reader to
conclude after reading the rest of your proposal. An Executive Summary is the most
important part of your proposal. An Executive Summary may not actually be a summary.
When you write an Executive Summary, the evaluator should know why to select you
without having to read anything else. An Executive Summary should focus on the
conclusion you want the evaluator to reach and not on summarizing everything in your
proposal.
Questions to Answer when you write an Who Are You And Why Should I Care?
Executive Summary Proposal writing How would you answer a prospective
often starts with an Executive Summary. customer who asked, "Who are you and
Find out what to say when you're trying to why should I care?" If you were the
keep it short. prospect, would that answer increase or
The Three Uses of an Executive decrease the desire to do business with
Summary Knowing how to write an you?
Executive Summary has many benefits. 101 Win Themes For All Occasions
When a proposal effort is floundering and Here's a list of 101 Themes that I've
far behind schedule, what’s needed probably written a million times. Use it for
immediately is a rapid assessment of where inspiration. Use it like a checklist. Just
the proposal effort IS, in relation to where make sure you add details about your
it SHOULD be. In these circumstances, I customer and offering to make them
ask: "Where is the Executive Summary“? specific to your proposal.
How to Write a Better Proposal Should You Write the Executive
Introduction While it may be easy to Summary First or Last? Should you write
describe yourself, it's the wrong way to the Executive Summary first and build your
start your proposal or Executive Summary. proposal to support it, or should you write
Read this article for a better way to write the Executive Summary last, as a summary
your proposal introductions. of all the material developed in writing the
proposal? There are good reasons for taking
Why should the customer select you? either approach, but which is best for you
Enhance your proposal writing with will depend on your circumstances and
persuasive statements that give the goals.
customer a reason to select you.
The best practices always include "start early." It's like trying to get students to start a
project long before it's due. The most successful people do start early, but there are
always some who don't. In the past we've felt bad because there has been very little we
could do to help people at the last minute.
We wrote The Quick and Dirty Guide to Writing a Winning Proposal to provide some
guidance to people who just need to get their proposal done quickly. We don't
recommend it for people who are willing to invest the time it takes to win, but we highly
recommend it for those who are out of time and have nowhere else to turn for help. It
was written for people who are trying to complete a proposal against a tight deadline,
with little or no advance preparation, who may not know their customer's preferences and
will not have an opportunity to find out.
It starts with short description of 8 different types of proposals, from letter proposals to
RFP-based proposals. It provides a sample outline and lists 25 topics typically covered in
a proposal. It provides simple, practical suggestions for how to approach proposal
writing. It provides recommendations for formating, producing, and packaging your
proposal. We include a free copy of our favorite proposal format from our Proposal
Formatting Guide.
Our other documents teach you the best practices that ensure a winning proposal, starting
with getting to know your customer and then customizing everything in your proposal
around your win strategies. This document is a little different. It's straight and to the
point. Instead of explaining everything in detail, it makes quick recommendations. We
don't recommend it for people who are willing to invest the time it takes to win, but we
highly recommend it for those who are out of time and have nowhere else to turn for
help.
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return on your investment.
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better proposals, you could win new business worth far more than the cost of the
tutorial.
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not really true, you will look like you're taking your job seriously if you are trying
to study up on it. And you can look like an expert by referring other people to our
site to improve their business development skills.
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The bottom line... Our tutorials will save you time and increase your chances of
winning. How much is a better proposal worth to your business? Most people writing
their first proposal can't afford to spend over $100/hr on a consultant. For a small fraction
of that you can get the equivalent of several hours wor
How to select an orals coach Proposal Orals - Knowing the Room Improves the
orals preparation frequently requires Presentation Knowing as much as you can
several different skills. Here is a list to help about the room where you will present will
you find the right coach. help make your presenters more
Elements of a Good Product comfortable, confident!
Demonstration What you demonstrate and Orals Coaching You're tracking an
how you demonstrate it can make or break opportunity to bid. Your are putting all the
a sale to your key customers. Here are someingredients in place to deliver a winning
things to think about. proposal. You now must select key
personnel, the same personnel that will
Orals - Hey Coach! Help Me With My deliver the oral presentation. What do you
Body Language Many times we forget that do now? How will you get them ready to
over 50% of the communications package succeed? Here are some ideas to help you
that we deliver to our customers, friends, further position yourself for success.
and families is body language.
The Presentation After the Presentation
Allowing the audience to ask questions
after your presentation is an excellent way
to reinforce your message and to continue
to sell your ideas. The question and answer
period is actually another presentation and
vital to most speaking situations.