Solution discussed for the case:

 Coke should be eliminated from the menu which will reduce our working
capital and various other cost related to it. Hence that will increase our
profit ratio.
 Since our canteen is situated inside our college, so most of the students
come to the canteen to spend time with their friends. So even if coke
isn’t available they can shift to pepsi if that’s the only option they have.
 Using product mix and market mix theory, we will sell pepsi, coffee and
tea in a combo offer in which we will provide the students with
discounts if they purchase the said combo.
This offer will help increase our revenue and therefore our profits will
rise too.

Other points to be considered:We can use eyecatching flyers or banners

to lure more students to buy from canteen.
2.We can compare our menu with the alternative food joint that
students prefer going to.
3.We can put tables and chair n put AC or cooler in our canteen
..students will stay for longer time and also buy more products. Also we
can increase the price of the product and they wont mind paying
because of the facilities they are receiving.
They wont go to any other food joint outside the college.