Channel Strategy

Email and Display Campaigns for the users in audience Category 1

Scenario 1:
 Display Campaigns:
The banner should include company details and should be a flash ad to gather the attention
of the consumers. The advertisement should lead the consumers directly to
www.grainger.com. As it is quite easily visible on www.boschtools.com, there is no space on
the left or the right side of the page, and thus, the banner should be displayed on the
bottom. Thus, the size of the banner should be 300*250.

Scenario 2:
 Display Campaign:
As the customer has logged into his account on www.grainger.com , and has left the cart
without purchasing it, the cookies can be used in order to use display advertisements on
various websites such as google, Facebook and YouTube The advertisement can be on the
right side of the websites. The size can be 300*600.
 E-mail Campaign:
The customers can also be sent reminders about the offers available and the quantity
available on E-mail. This mail can also be sent to audience 2 for approval.

Scenario 3:
 Display Campaign:
As the customer has logged into the account and has started visiting other categories, banner
advertisements can be shown to the customer on the other websites to show them what
their needs are and the only solution would be bosch tools. The advertisement can be on the
right side of the websites. The size can be 300*600.
 E-Mail Campaign:
The customer should be sent reminders about the products under the power tools category,
the usage of the product, and the pricing, so that the audience can sent it to audience 2 for
approval.

Email and Display Campaigns for the users In Audience Category 2

Scenario 1:
 Display Campaign:
The same display ad which was showed to the audience 1 will be shown here.
 E-Mail Campaign:
E-mails to the procurement officers can be sent which state the salient features of the
website and why the company should buy from Grainger.

Scenario 2:
 Display Campaign:
A comparative display advertisement can be shown to prove to the customers how
competitively priced the products are. The display ad can also show the quick delivery
process. The banner ads will be put up specially on www.google.com to ensure that the
 audience sees it when they are doing research on other sellers. The advertisement can be on
the right side of the websites. The size can be 300*600.
 E-Mail Campaign:
In order to improve the sales experience, an e-mail can be sent to the customers for
registrations and to remind them about the power tools, and majorly their prices.

Scenario 3:
 Display Campaign:
Redirecting display advertisement can be put up on google to ensure that the customer goes
directly to the power tools website. The display ad would show the usage of the product. The
advertisement can be on the right side of the websites. The size can be 300*600.
 E-Mail Campaign:
An email can be sent to the audience which would describe the details of the products along
with their uses and pricing to ensure that the audience’s doubts are cleared. The email would
lead the audience straight to the power tools category.

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