Zafar’s Summary;

We visited PTCL Main Branch Sangla Hill with our full group (Group-2). My Job is
to understand Marketing Department of that branch.

For understanding the marketing department work flow and its function we must have
clear picture of the PTCL’s marketing strategy. For developing clear understanding of marketing
strategy of PTCL there is no one line statement or clear vision of marketing department so we
have to move traditionally .Classically, Marketing has been all about the “four P’s”: Product,
Place, Price and Promotion. The marketer identifies a target market, defines the product and
Pricing to appeal to this market and a strategy to deliver the product to the market. Thus the
marketer is the steward of the value proposition, ensuring that the firm is delivering maximum
value to its customers.