THERAPEUTIC

COMMUNICATION IN
MIDWIFERY
COMMUNICATION IN
ORGANIZATION
GROUP 6

Name Matric Number

Mercy Binti Kalu
Moinis Binti Kurutok
Norain Binti Awang
Nordayana Binti Yunus
Norheiza Binti Mohd. Benedict
ADMW1/2020(K)0174
ADMW1/2020(K)0175
ADMW1/2020(K)0178
ADMW1/2020(K)0179
ADMW1/2020(K)0180
LEARNING OBJECTIVES

01
EFFECTIVENESS
02
IMPLICATION
COMMUNICATION COMMUNICATION
IN ORGANIZATION IN ORGANIZATION
 INTRODUCTION
COMMUNICATION
It is increasingly important for health care
professionals and consumers to participate
actively and competently in interprofessional
health care teams to contribute specialized
knowledge and skills toward addressing
complex health care challenges.
However, team members must be sensitized to
the communication demands of working
effectively in health care teams. Team members
should be able to use strategic communication
to provide important input on making complex
health care decisions, contribute to the delivery
of team-based care, and enhance health
outcomes.
 BARRIER IN COMMUNICATION
Common Barriers communication in organization, such as :-
1) Personal values and 9) Differences in schedules and professional
expectations routines
2) Personality differences 10) Varying levels of preparation, qualifications,
3) Hierarchy and status
4) Culture and ethnicity 11) Differences in requirements, regulations, and
5) Generational differences norms of professional education
6) Gender 12) Concerns regarding clinical responsibility
9) Differences in language 13) Emphasis on rapid decision making
and jargon
01
EFFECTIVENESS OF
COMMUNICATIN IN
ORGANIZATION
 EFFECTIVE COMMUNICATION
ü Effective communication in hospital organization is important for health
care providers to protect their patients and can improve overall satisfaction
and contribute towards better long-term health outcomes.

ü The content of an organization’s communication depends on the needs of

its various audiences, its goals, and the changing circumstances of its
outcome's improvement journey.

ü A communication should be free from barriers to be effective.

Communication is a two-way process where the message sent by the
sender should be interpreted in the same terms by the recipient either
upward or downward.

ü Effective communication within a healthcare setting is critically important.

ü Workers of varying skillsets within a healthcare setting must communicate

clearly with each other to best coordinate care delivery to patients.
Effective Communication is significant for
managers/team leader
- in the organizations to perform the basic functions of
management, such as:-

1 2 3 4

Planning Organizing Leading Controlling

 STRATEGIES FOR EFFECTIVE
COMMUNICATION IN AN ORGANIZATION
1. Create An Open Communication 4. Employ Multiple Channels To
Environment Transfer Messages
2. Employ The Inclusive
5. Focus On Listening
Communication Strategy
3. Make Sure That The 6. Make Vital Information Available
Communication Is Two-way To Employees All The Time
 1.Create An Open Communication Environment

ü An organization must aim to develop a

communication environment in which all
employees of the organization are free to share
their feedback, interesting ideas and even
criticism against any specific issue.

ü In midwifery/ hospital settings: by

developing environment with the patients
(expectant mother) and other colleagues .
They are free to share their thoughts,
decision, feedback and ideas.
 2. Employ The Inclusive Communication
Strategy
ü An inclusive strategy of communication is
one in which all members are invited to
become part of a decision taken by the
company. Such decisions are related to day
to day working of the company.
ü Midwives can participate in
decision making by sharing their
idea, thought, feeling and giving
suggestion.
ü This encourages employees to
deliver the best care to the
patient.
 3. Make Sure That The Communication
Is Two-way

ü Communication must never be one ü Not only senior personnel but even the
way. It is a two-way process that can members at lower levels must hold the
be carried either vertically or authority to transfer information to their
horizontally. respective senior employees.

ü Junior healthcare personnel can

speak out their problem and
giving idea and thoughts.
 4. Employ Multiple Channels To Transfer
Messages
ü To make sure that each member of ü In hospital settings, few channels such
the hospital receives the message as emails, memos, letters to convey
that need to send it through multiple message so that all the personnel
channels. healthcare can get the messages.

ü Some highly effective channels to transmit

messages are face to face conversations,
meetings, postings, memos, email,
interacting via telephone, faxes, and
emails.
 5. Focus On Listening

ü Midwives need to attain a good ü Both the employers as well as

listening skills while communicating employees must be active listeners.
with patient, colleagues, doctors and Reflective listening abilities can be
specialist. adopted in this regard.

ü Active listening means concentrating all

your senses and thoughts on the speaker.
One can usually deduce whether a person is
listening actively by looking at the
following non-verbal indicators.
 6. Make Vital Information Available To
Employees All The Time
ü It may happen that one or other ü It is therefore vital for the company to
individual may not be available during ensure that each and every employee
the presentation of an important piece receives information even if he was not
of work. present at that moment.

ü In such a situation, companies need

to make the information always
available to their employees through
emails, or messages.
02
IMPLICATION
COMMUNICATION IN
ORGANIZATION
Communication is vital to organizations. Poor
communication is prevalent and can have
serious repercussions. Communication fulfils
three functions within organizations:
transmitting information, coordinating, and
sharing emotions and feelings.
 THE IMPLICATION OF EFFECTIVE COMMUNICATION
IN HEALTHCARE SETTINGS
A healthcare team
Builds morale, member’s communication Profound effect on
satisfaction and skills establish strong biological and
engagement positive relationships with functional health
between patient and the patient’s capacity to outcomes as well as
healthcare personnel follow through with medical patient satisfaction
recommendations. and experience of care

Gives patient a voice - Adopting effective Increases in nursing

an increasingly communication communication can
meaningful component of improving the doctor- lessen medical errors
improving their patient relationship and and make a difference in
satisfaction with the builds trust as well. positive patient
healthcare/hospital. outcomes.
CONCLUSION
Promoting effective communication in health care
is demanding and challenging because of the
nature of the work environment. Nurses need to
be training in communication skills to
communicate effectively and show increased
confidence in communicating with patients and
other interpersonal.

The implication communication in nurse will make

the their effective communication and
interpersonal skills, enhance professional nursing
practice and nursing relationships for successful
therapeutic interactions between patient and
organization.
THANKS!
Any question?
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References
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Prachi Juneja. (2015). Guidelines for effective communication. Retrieved July 14, 2020 from
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Sibiya, M. N. (2018). Effective Communication in Nursing.

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Slidesgo, including icons by Flaticon, and infographics
& images
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