Appendix 3 – SEO Checklist and Action Plan

Use the SEO checklist to show the improvements to your blog post. Add either a yes or no to the
questions and provide description of the changes that outlines how to implement the change.
Show the plan to other members in your simulated digital environment, including your
trainer/assessor and add their comments in the feedback section below.

• Are your smiley faces on Yoast SEO green?

NO

• Is the featured title of your article clear?

YES

• Are there any lengthy paragraphs?

NO

• Have you added internal links?

YES

• Is your call to action clear?

YES

• Do you have an eye-catching image?

YES

• Are there any stop words?

NO

• Does your title contain your keywords?

YES

• Are categories present?

YES

• Are tags present?

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 YES

• Do you use transition words in your text?

YES

• Do you have external links?

YES

• Have you added your image as a feature?

YES

• Is your permalink enabled?

NO

• Do you have H2 & H3 headers?

NO

• Is your keyword integrated throughout your copy?

YES

Feedback:

The Heading of the blogspot was rewritten after checking the SEO keyword from Google of this
category. This will help in optimizing the post in google search. Moroever, a call to action button
has also been added to make sure that customers are engaged in the blogpost.

Member’s comments: The word spicy may be changed to healthy burger to go on with the theme of
the campaign

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Add screen shots of your implementation

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