Product

The Ayala Land gives an opportunity to its consumer to have a better life by providing them residential
lots and condominiums, leisure, and office spaces. The corporation also makes the country look modern
and livable. It is an integral part of the ayala land’s development to create commercial and residential
areas that are business and community and likewise important, environment friendly.

Price

The pricing structure of ayala land depends on the luxurious type of the room, size, floor, structural
design, and location of the project. Below are the sample structure of ayala land of its project in nuvai,
laguna

CHUM PA research ako project brief nuvali ayalaland picture.

Position

The goal of ayala land is to provide every single Filipinos a home to live in. Knowing that the Philippines
has a high poverty rate, this fuels the ayala land to build houses that are affordable especially to the
masses and offices to provide jobs to the people. Also, ALI caters the wealthy people of the country by
developing some business centers such as Uptown Center, Nuvali Project, Arca South Project, Alviera
Estate Project. ALI also providing first class hotels like SEDA in the country.

Promotion

Ayala Land have sales channel locally and abroad to assist the consumer in buying a property. The
consumer also go straight in the ALI’s office or malls viewing and find out personally the details of the
property like location, pricing, size, etc. Ayala Land ensure the satisfaction of customer is their first
priority

Also ALI promoting its product through magazine, newspaper, flyers/leaflets distribution. The point of
their ads is to let the consumers know that their development is the safest, most relaxing, satisfying, and
most enjoyable place that you will ever live in. Ayala Land want to catch the consumer’s attention by
putting pictures of the sceneries of the location.