Conference Program

The 6th Business, Economics and Communications International Conference, 2016 (The 6th BECIC2016)
Theme: “Business Challenges in the Digital Economy: Opportunities, Impacts and Success”
November, 17-18, 2016
Ekathotsarot Building, Naresuan University, Phitsanulok, Thailand
Day 1
Thursday, November, 17th, 2016
07.30 a.m. - 08.30 a.m. Registration
Venue: Room 301, 3rd Floor
08.30 a.m. - 08.40 a.m. Opening speech
by Associate Professor Dr. Sujinda Chemsripong, Dean of the faculty of Business Economics and Communications, Naresuan University
08.40 a.m. - 09.00 a.m. Welcome speech
by Professor Dr. Sujin Jinahyon, the President of Naresuan University
09.00 a.m. - 09.10 a.m. The President present a token of appreciations to Keynote Speakers
09.10 a.m. - 09.25 a.m. Group Photo sessions (The keynotes, NU council members, NU VPs, Dean of the Faculty)
09.25 a.m. - 09.30 a.m. VDO presentation of the BECIC2016
Keynote Speakers
09.30 a.m. - 10.00 a.m. “Smart Digital Economy”
by Angela Ferguson
Group Managing Director – Asia Pacific Thoughtworks, Australia
10.00 a.m. - 10.30 a.m. “Retailing & marketing in the digital economy: meeting the new business challenges”
by Assoc.Prof.Dr.Jonathan Reynolds
Said Business School, University of Oxford
10.30 a.m. - 11.00 a.m. “Digital Economy: Innovation Growth and Other Implication for Thailand”
by Mr. Abhisit Vejjajiva
27th prime minister of Thailand
11.00 a.m. - 11.30 a.m. “Human Resource Management in the Digital Economy”
by Prof. Dr. Krasae Chanawongse
Chairman of Naresuan University Council, Thailand
12.00 a.m. - 1.00 p.m. Lunch, 1st Floor
1.00 p.m. – 1.30 p.m. “SMEs in the Digital Economy”
by Mr. Suwanchai Lohawatanakul
President of Institute for Small and Medium Enterprises Development (ISMED), Thailand
1.30 p.m. - 2.00 p.m. “Finance in the Digital Economy”
by Pro.Shibli Rubayat UI Islam
Dean, Faculty of Business Studies, University of Dhaka, Bang, Bangladesh
2.00 p.m. - 2.30 p.m. Break
Day 1
Thursday, November, 17th, 2016
02.30 p.m. - 05.00 p.m. Conference Presentation
Venue: Room 203, 204, 208, 209, 2011, 2nd Floor

Campus Tour
Stop at: 1. Princess Maha Chakri Sirindhorn's hall of fame
2. Art Galleries
3. Faculty of Business, Economics and Communications.
4. School of Renewable Energy Technology
4.30 p.m. Bus Number 1 and Bus Number 2
5.00 p.m. Bus Number 3 and Bus Number 4
06.00 p.m. - 8.00 p.m. Dinner Party
Venue: Room 301, 3rd Floor

Day 2
Friday, November, 18th, 2016
08.00 a.m. - 09.00 a.m. Registration
Venue: Room 301, 3rd Floor

09.00 a.m. - 12.00 a.m. Conference Presentation

Venue: Room 204, 208, 209, 210, 2011, 2nd Floor

12.00 a.m. - 1.00 p.m. Lunch, 1st Floor

1.00 p.m. - 6.00 p.m. Excursion Information
 Enjoy the city of two rivers, the Home of King Naresuan the great.
Phitsanulok - Wat Phra Si Rattana Mahathat Woramahawihan - City tour by Tram –
Sgt.Maj.Thawee folk museum - Thai Culture Workshop
 Experience the precious heritage of Sukhothai.Innovative wisdom and the dawn of happiness
Phitsanulok – Sukhothai Historical Park- Thai Culture Workshop
 Conference Presentation Program
The 6th Business, Economics and Communications International Conference, 2016 (The 6th BECIC2016)
Theme: “Business Challenges in the Digital Economy: Opportunities, Impacts and Success”
November, 17-18, 2016
Ekathotsarot Building, Naresuan University, Phitsanulok, Thailand

Day 1
Thursday, November, 17th, 2016 (2.30 p.m. – 4.30 p.m.)
Session 1: Organization Behavior/ Management and Human Resource
Management

Venue: Room 208, 2nd Floor

Time Title of the Paper Speaker
2.30 p.m. - 2.50 p.m. The Influence of Ethical Climates Perception to Organizational I Gusti Ngurah Putu Dedy Wirawan
Commitment. A Study to Employees of the Grand Quality Bali Botanic Garden - Indonesian Institute of Sciences (LIPI)
Hotel,Yogyakarta, Indonesia Indonesia
2.50 p.m. - 3.10 p.m. Organization & Management : Tak Special Economic Development Zone Sirinpan Sukyaipat
Program in Management, Siam University
Thailand
3.10 p.m. - 3.30 p.m. Knowledge Management Infrastructure Capabilities, Knowledge Maslin Masrom
Management Process Capabilities, Islamic work Ethics and Organizational Universiti Teknologi Malaysia
Performance Malaysia
3.30 p.m. - 3.50 p.m. Determinant Factors of Organizational Citizenship Behavior: Staffs in Srirat Chalermwattanachai
Faculty of Medicine, Naresuan University Faculty of Business, Economics and Communications,
Naresuan University
Thailand
4.30 p.m. - 4.50 p.m. School Culture IMUS Institute of Science and Technology Perceptions of Teresita Ortilla
the College Faculty and Students Imus Institute of Science and Technology
Philippines
04.10 p.m. - 04.30 p.m. The Exploratory Factor and Confirmatory Factor of Supporting Staff’s Kittiwan Vongkunghae
Working Morale of Naresuan University Faculty of Business, Economics and Communications,
Naresuan University
Thailand
04.30 p.m. - 04.50 p.m. The Influence of Working Life Quality towards Organizational Engagement Ratikorn Tantisawee
of Staff at the Faculty of Medicine, Naresuan University Faculty of Business, Economics and Communications,
Naresuan University
Thailand
Day 1
Thursday, 17 November 2016 (2.30 p.m. – 4.30 p.m.)
Session 2: Human Resource Management / Development / Capital

Venue: Room 209, 2nd Floor

Time Title of the Paper Speaker
2.30 p.m. - 2.50 p.m. Work Engagement of the Teaching and Non-Teacing Personnel in IMUS Loida R. Sta. Maria
Insttitute: Basis for Improved work Performance and Commitment Imus Institute of Science and Technology
Philippines
2.50 p.m. - 3.10 p.m. A Causal Model of Patient Loyalty in Private Hospital: A Conceptual Paper Kraengkai Pongwilairath
Faculty of Business, Economics and Communications,
Naresuan University
Thailand
3.10 p.m. - 3.30 p.m. Evaluation of resources for learning office skills in Babcock University, Ogun Nwokike Obinna
State, Nigeria. Babcock University
Nigeria
3.30 p.m. - 3.50 p.m. Human Capital Indicators on Tourism Industry in Field of Travel Services Sophida Sophin
under Framework of Liberalization of ASEAN in Chiang Mai and Chiang Rai Faculty of Economics, Chiang Mai University
Provinces Thailand
3.50 p.m. - 4.10 p.m. Emotional Quotient and Adversity Quotient effected on Career Success of Chera Prechachan
Commercial Bank Officers in Muang District, Phitsanulok Province Faculty of Business, Economics and Communications,
Naresuan University
Thailand
4.10 p.m. - 4.30 p.m. Green Human Resources Management (Green HRM) Perspective: The Sabnam Jahan
Emerging Roles of HR Professionals Faculty of Business Studies, University of Dhaka
Bangladesh
3.50 p.m. - 4.10 p.m. The Relationship Between Path-Goal Theory Leadership and Effectiveness Of Churak Laoakkha
Udonthani Hospital Faculty of Business, Economics and Communications,
Naresuan University
Thailand
Day 1
Thursday, 17 November 2016 (2.30 p.m. – 4.30 p.m.)
Session 3: Marketing Management

Venue: Room 211, 2nd Floor

Time Title of the Paper Speaker
2.30 p.m. - 2.50 p.m. The Effect of Online Advertising Elements On Consumers' Decision to Ratnang Tulawan and Sasipa Atisinjongkol
Purchase: A Case Study in Bangkok College of Innovative Business and Accountancy, Dhurakij
Pundit University
Thailand
2.50 p.m. - 3.10 p.m. The relationship of perceived value, satisfaction and word of mouth of Chalalai Suwattanasophon
apartment in Muang Phitsanulok Faculty of Business, Economics and Communications,
Naresuan University
Thailand
3.10 p.m. - 3.30 p.m. Convergence of Offline and Online Retail-A Study of Indian Retail Industry Prashant Gupta
Jaipuria Institute of Management, Jaipur
India
3.30 p.m. - 3.50 p.m. Effect of Lifestyle on Attitude and Buying Decision Process of Kamonchanok Wanatarat
Fashion Products VIA Facebook Rangsit University
Thailand
3.50 p.m. - 4.10 p.m. Factors affecting Customers Behavior and Decision-making on Ready to eat Chuda Vilarat
Healthy foods of working women in Muang Phitsanulok Faculty of Business, Economics and Communications,
Naresuan University
Thailand
4.10 p.m. - 4.30 p.m. Factors Affecting the Customer Loyalty of Individual Subscribers to Switch Chheangly Seng
the Mobile Network Providers: A Case Study of Phnom Penh, Cambodia Graduate School of Commerce, Burapha University
Thailand
Day 1
Thursday, 17 November 2016 (2.30 p.m. – 4.30 p.m.)
Session 4: Economics and International Relation

Venue: Room 203, 2nd Floor

Time Title of the Paper Speaker
2.30 p.m. - 2.50 p.m. Economic Analysis of Informal Caregiving to Dependent Elders Jutarat Po-ngam
Faculty of Economics, Chiang Mai University
Thailand
2.50 p.m. - 3.10 p.m. Scopes, Opportunities and Future of Investment in the Export Processing Shagufta Shaheen
Zones (EPZ): Bangladesh Perspective Department of Banking and Insurance, University of Dhaka
Bangladesh
3.10 p.m. - 3.30 p.m. The Impact of Attention on Foreign Investors Eduard Schmidt
Chulalongkorn Business School, Chulalongkorn University
Thailand
3.30 p.m. - 3.50 p.m. Nongovernmental Basis of Thai – China Cooperation Yue Guining
- On the perspective of Thailand undergraduates’ cognition about the China-ASEAN Research Institute of Guangxi University
Belt and Road initiatives China
3.50 p.m. - 4.10 p.m. The Rise of Outward Foreign Direct Investment from China to Thailand : Ratchanee Mukhjang
Location Quotient Analysis Faculty of Business, Economics and Communications,
Naresuan University
Thailand
4.10 p.m. - 4.30 p.m. Technical Efficiency and Technology Gap of DOA 1 Japanese Rice and San Kalprapha Prapanpat
Pa Tong 1 Glutinous Rice Productions in Chiang Rai Province Faculty of Economics, Chiang Mai University
Thailand
4.30 p.m. - 4.50 p.m. The Thailand merchandiser’s adaptation in border trade area after joining Supansa Khongphu
AEC in the context of marketing mix approach Faculty of Economics, Chiang Mai University
Thailand
Day 1
Thursday, 17 November 2016 (2.30 p.m. – 4.30 p.m.)
Session 5: Tourism and Mass Communication

Venue: Room 204, 2nd Floor

Time Title of the Paper Speaker
2.30 p.m. - 2.50 p.m. Smart Medical Tourism in Hyderabad, India- with Special Reference to Potukuchi Thryambakam
Telangana Tourism Initiatives in the ERA of Digitalizatio Naresuan University International College
Thailand
2.50 p.m. - 3.10 p.m. Study of ICT and Tourism LED Growth in India and Thailand Surender Kumar
Jaipuria Institute of Management
India
3.10 p.m. - 3.30 p.m. Issues of the Disruptive Technology upon the Hotel Industry 4.0 Tirasak Termsubsarn
Dhurakij Pundit University
Thailand
3.30 p.m. - 3.50 p.m. The Model of Communication Management for Developing Alumni’s Anawat Meekleub
Engagement in Public Universities of Thailand Division of Student Affairs
Thailand
3.50 p.m. - 4.10 p.m. The Reflection of Mental Health Problems Through Communication Patterns Phimonnat Leksomboonchai
in Thai Films Faculty of Business, Economics and Communications,
Naresuan University
Thailand
4.10 p.m. - 4.30 p.m. The Public Policy of tourism development in Ayutthaya province Chusak Inthamon
Graduate School of Commerce, Burapha University
Thailand
Day 2
Friday, 18 November 2016 (9.00 a.m. – 12.00 a.m.)
Session 1: Information Technology Management and Other Related Business

Venue: Room 208, 2nd Floor

Time Title of the Paper Speaker
9.00 a.m. - 9.20 a.m. How do Thai People in the UK Use Facebook for Social Interactions? Lalita Jitkaroon
Faculty of Business, Economics and Communications,
Naresuan University
Thailand
9.20 a.m. - 9.40 a.m. Computer Ethics Awareness: Implication to Responsible Computing Rommel L. Verecio
Leyte Normal University,Tacloban City
Philippines
9.40 a.m. - 10.00 a.m. The adoption of geospatial technology The water management case Yingjarern Sonchot
studies: palm oil Pathum Thani Faculty of Business, Economics and Communications,
Naresuan University
Thailand
10.00 a.m. – 10.20 a.m. Break
10.20 a.m. - 10.40 a.m. Dynamic Geographical Information System for the City of Imus, Cavite Julicar A. Loyola
Imus Institute of Science and Technology
Philippines
10.40 a.m. - 11.00 a.m. The Acceptance big data technology of Government Agency Chatchaphon Sumroengrit
Faculty of Business, Economics and Communications,
Naresuan University
Thailand
11.00 a.m. - 11.20 a.m. Effects of online Games in Computer Shops outside the IMUS Institute of Julius Raymond Hernandez
Science and Technology Campus on the Academic Performance of the 4th Imus Institute of Science and Technology
Year Business Administration Students Philippines
11.20 a.m. - 11.40 a.m. A review on evaluating grounded theory research with special reference to Udaya Mohan Devadas
Straussian approach University of kelaniya
Sri Lanka
Day 2
Friday, 18 November 2016 (9.00 a.m. – 12.00 a.m.)
Session 2: Financial Management and Accounting

Venue: Room 209, 2nd Floor

Time Title of the Paper Speaker
9.00 a.m. - 9.20 a.m. Firm’s Capacity to Earn Economic Profit: an Application of Life Cycle Md Reiazul Haque
Theory Faculty of Business, Economics and Communications,
Naresuan University
Thailand
9.20 a.m. - 9.40 a.m. An Analysis of the Efficiency of the Monetary and Fiscal Policies in Warattaya Chinnakum
ASEAN Faculty of Economics, Chiang Mai University
Thailand
9.40 a.m. - 10.00 a.m. Interest Rate Risk Management of Commercial banks in Bangladesh: Raad Lalon
‘A comparative study based on IS (Interest Sensitivity) GAP Analysis University of Dhaka
between State owned Bank and Local Commercial Bank Ltd ’ Bangladesh
10.00 a.m. – 10.20 a.m. Break
10.20 a.m. - 10.40 a.m. Identifying Synergy in Vertical Merger and Acquisition: The Synthetic Pornuma Khunsavate
Firm Method Faculty of Commerce and Accountancy, Chulalongkorn
University
Thailand
10.40 a.m. - 11.00 a.m. Agent Banking: A New Horizon in Financial Inclusion Sabiha Farzana Moonmoon
University of Dhaka
Bangladesh
11.00 a.m. - 11.20 a.m. Environmental Cost Accounted By Selected Companies at Cavite Jonas Brian Olaes
Economic Zone (CEZ) Imus Institute of Science and Technology
Philippines
11.20 a.m. - 11.40 a.m. The Accounting Performance of Community Business in One Tambon Arthit Sutjasen
One Product Project in Khanom District Nakornsithammarat Province Rajamangala University of Technology Srivijaya
Thailand
Day 2
Friday, 18 November 2016 (9.00 a.m. – 12.00 a.m.)
Session 3: Marketing Management

Venue: Room 211, 2nd Floor

Time Title of the Paper Speaker
9.00 a.m. - 9.20 a.m. Vendor Selection of Customer Experience Management Platform Using Natal Pahothon Hutabarat
Analytic Hierarchy Process: A Case Study of a Telecom Company School of Business and Management, Institut Teknologi
Bandung
Indonesia
9.20 a.m. - 9.40 a.m. Factors influencing TV Home Shoppers' Intention to Repurchase Bordin Phayaphrom
School of Business, GlobalNxt University
Malaysia
9.40 a.m. - 10.00 a.m. Marketing strategy to use social media for entrepreneurs Kiattisak Puangpad
Faculty of Business, Economics and Communications,
Naresuan University
Thailand
10.00 a.m. – 10.20 a.m. Break
10.20 a.m. - 10.40 a.m. Corporate Social Responsibility Costs of Selected Top Domestic Leslie Anne Gandia
Companies in the Philippines Imus Institute of Science and Technology
Philippines
10.40 a.m. - 11.00 a.m. Consumer’s Purchase Intention toward Food Supplements on Facebook Napasakorn Laowanitwattana
Faculty of Business, Economics and Communications,
Naresuan University
Thailand
11.00 a.m. - 11.20 a.m. The Comparison of Customer's Loyalty to the Independent Pharmacies and Chonravee Racha
Chain Store Pharmacies Faculty of Business, Economics and Communications,
Naresuan University
Thailand
Day 2
Friday, 18 November 2016 (9.00 a.m. – 12.00 a.m.)
Session 4: Business Administration

Venue: Room 210, 2nd Floor

Time Title of the Paper Speaker
9.00 a.m. - 9.20 a.m. An Evolution Ofairline Business Model and Its Compettitiveness Navatasn Kongsamutr
Faculty of Engineering, Kasetsart University
Thailand
9.20 a.m. - 9.40 a.m. Parents to Select Bilingual School for their Children in Kindergartens Sasisuda Hapawong
Level in Phitsanulok : Factors Analysis Faculty of Business, Economics and Communications,
Naresuan University
Thailand
9.40 a.m. - 10.00 a.m. Business Trategy Formulation and Business Model Development for Dots Nursinta Meidianti
Kids School of Business and Management, Institut Teknologi
Bandung
Indonesia
10.00 a.m. – 10.20 a.m. Break
10.20 a.m. - 10.40 a.m. Strategic Business Management and Policy Promoting Local Products: Vorasun Buranakarn
One Tambon One Product (OTOP) to Thai International Airline Faculty of Architecture, Chulalongkorn University
Thailand
10.40 a.m. - 11.00 a.m. Development of New Key Performance Indicators of Department of Watcharat Chalermsooksant
Special Investigation Graduate School of Commerce, Burapha University
Thailand
11.00 a.m. - 11.20 a.m. Expectation and Experience of Incubated Entrepreneurs toward Services of Yaowarat Mayurowas
University Business Incubation Centers in Lower North Region Networks Faculty of Business, Economics and Communications,
Naresuan University
Thailand
11.20 a.m. - 11.40 a.m. Analysis of Trade Policy, Dynamic Capability and Dynamic Competition Sukij Khorchurklang
Advantage of processing food Industry of Thailand Faculty of Business, Economics and Communications,
Naresuan University
Thailand
11.40 a.m. - 12.00 a.m. The Influence of Transformational Leadership on Intrinsic Motivation of Jafar Sembiring
Employees at Division of Enterprise Service of PT Telekomunikasi School of Economics and Business, Telkom University
Indonesia Indonesia
Day 2
Friday, 18 November 2016 (9.00 a.m. – 12.00 a.m.)
Session 5: Marketing Management and Education

Venue: Room 204, 2nd Floor

Time Title of the Paper Speaker
9.00 a.m. - 9.20 a.m. Marketing Strategy Effecting Consumer’s Loyalty of Recycle Shops Worachai Wongcharoen
Faculty of Business, Economics and Communications,
Naresuan University
Thailand
9.20 a.m. - 9.40 a.m. Retail Shop Strategy Affecting Consumers’ Intention to Purchase toward Khomkrit Phannachet
Auto Spare Parts in Phitsanulok Faculty of Business, Economics and Communications,
Naresuan University
Thailand
9.40 a.m. - 10.00 a.m. Factors Towards Purchase Decision Making Process of Luxury Fashion Warodom Wongpanich
Brands Graduate School of Commerce, Burapha University
Thailand
10.00 a.m. – 10.20 a.m. Break
10.20 a.m. - 10.40 a.m. High School and College Faculty's Perceptions Towards Research: Basis Minerva Alinaya
for Delivering Quality Research-Oriented Education Imus Institute of Science and Technology
Philippines
10.40 a.m. - 11.00 a.m. An Evaluation of the Bookkeeping Literacy Program of Bachelor of Emelita Bunyi
Science in Accountancy For Senior Students of General Emilio Aguinaldo Imus Institute of Science and Technology
National High School Philippines
11.00 a.m. - 11.20 a.m. Teacher Professionalism of High School Teachers in Selected Public and Belma Villanueva
Private Schools in the City of Imus, Cavite, Philippines Imus Institute of Science and Technology
Philippines