A Project Report On a

Industrial Visit
 A
Project Report on
Chiripal industrial

College:
Som-lalit College Of Business Administration
Academic Year:
2017-18

Submitted To:
Gujarat University

Guided By
Parin shah

Vivek Pambhar A.
ROLL NO.:-60
CLASS:-S.Y.B.B.A.
DIVISION:-A
 CERTIFICATE

This is to certify that this report on chiripal industrial ahmedabad submitted by Rahul
pambhar to som-lalit college of business administration affiliated to Gujarat University
towards partial fulfillment of the requirement for completion of practical study in
S.Y.B.B.A. programme.

Date: 08/02/2018

Prof. ShriK.J.Patel Prof. parin shah

Principal Project in-charge

 Acknowledgement

"Everybody lives and acts partly according to his own, partly

according to other people's ideas"."
- Leo Tolstoy

The project report carried out by me would not have been

successful without the combined efforts of all my teachers
and well-wishers.

I am especially thankful to Mr. Anshuman, and all the

employees of CHIRIPAL industarial ahmedabad for their willing
co-operation.

I would particularly like to express my deep sense of

gratitude to the Principal K.J. Patel for the never-ending
support he provides to the students.

I am also thankful to my project guide Prof. Parin shah for the constant guidance and motivation
I
received from her.

Lastly, I would like to acknowledge my family members and

friends, as without their blessings and co-operation this
project work would have been a dream
 Preface

“Sound becomes music, if trained person uses it.”

The above proverb itself tells about the significance of
the industrial training with the theoretical knowledge in the
field of management in order to become of management.
“The student of today shall be the entrepreneur of
tomorrow.” With this minimum in mind, the students are
trained for practical study by development program by
study in syllabus.
With these factors in mind the students are required to
prepare an industrial training report on any selected
company. In this regard, I have prepared industrial training
report on CHIRIPAL INDUSTARIAL As the
syllabus given by Gujarat University, this is presented in the
best possible manner and to the best of mobility .
 Table of Contents

SR.NO. PARTICULAR
1 INTRODUCTION
Background of the company
History of the company
Vision and mission of the company

2 ORGANIZATIONAL DESIGN
Organizational Structure
Top management
Departmentalization and its basis
Geographical departmentalization
Product departmentalization
Process departmentalization
Customer departmentalization
3 OPERATION
Plant location
Product portfolio
Production process
4 MARKETING
4p’s of the company
Target customer
Competitors
5 HUMAN RESOURCE
Personnel policies
Recruitment
Training and department
6 FINANCE
Capital structure
Basic ratio
7 SOCIAL RESPONSIBILITY

8 AWARDS AND ACHIEVEMENTS

9 CONCLUSION
Swot analysis
Bibliography
 INTRODUTION

Background of the company

The textile industry in India traditionally after agriculture is the only industry that
has generated huge employment for both skilled and unskilled labor in textiles the textile
industry continues to be the second largest employment generating sector in india it
offers direct employment to over 35 million in the country according to industry of india
the sector contributes about 14% to industrial production 4% to the country sgross
domestic (GDP) and 17% to the country export earnings the share of textile in total
export was 11.04% during April-July 2010, as per the ministry of taxtiles. It is estimated
that india would increase its textile and apparel share in the world trade to 8% from the
current level of 4.5% and reach US$80 billion by 2020 during 2009-2010 indian textiles
industry was pegged at US$55 billion 64% of which services domestic demand.

Government of India passed the nation textile policy in 2000.

History of The Company

The company is promoted by shrivedprakashchiripal and brijmohanchiripal on 9, August

1994 as private limited company for manufacturing tradind and exporting the textile
product though it was incorporated in 1994,it commenced.

Its actual operational in 1999. Since the company was growing steadily and successfully
it changed its company name to nandanexim Ltd on 16,January 2004.

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The company is managed and controlled by shrivedprakash chiripal who has a wide
experience in the field of textile market the company has well laid down the
organizational structure and delegation of authority atecah level.

Pursuing the plan of expansion chiripal group laid the foundation of producing 100%
cotton wear and blended botton wear fabrics .and tomake the most modern and
versatile denim manufacture project was called as NANDAN EXIM LTD.

Nandanexim Ltd is housed with one of the most sophisticated weaving plant and other
facilities to manufacture good quality of denims and khakhi and cotton fabric.

The plant manufacture 100% cotton fabric, denim,fabric and denim keepink in tune with
the fashion trend and market demand.

The product manufactured by nandanexim are primarily marketed in sufficing the need
of leading customer of the company and exports to the developed markets of west and
south-east asia,Europe and USA.

It has presence over various customer group in international arena like garment
manufacture,impoter and exporter and to the renowned brands.

Vision And Mision Of The Company

To provide continuous value through innovation, expertise, excellence and attain

highest level of consumer satisfaction.

Their aim is to exceed the expectation of the customer in terms of quality and achieve
the goal of being preffered supplier. The responsibility therefore rests with each
department and ultimately with each individual employees.

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 ORGANISATIONAL DESIGN

Organizational structure
An organizational structure consist of task allocation, coordination and
supervision which are directed toward the achievement of the organizational goal.
It is the franwork during which organization arranges its line of authority and
communication and allocates rights and duties.
The organizational structure is as follow:

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This organizational structure is the formal arrangement of the jobs within the
organizational i.e. the Chiripal group of industries (fabric division). This structure divides
work to bee done into specific jobs and of the department. It clusters jobs into unit.
It divides work activities into separate job task. Individual employees specialize in
doing part of an activity rather then the entire activity.

Top Management

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The top management of nandanexim Ltd consist of chairman, managing director
and other director.

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 Sr no. Names Desgination

1 Shri ved prakash chiripal Chairperon

2 Mr Brijmohan chiripal Managing Director

3 Mr Ambala C Patel Director

4 Mr Gautam C Gandhi Director

5 Mr T S Bhattacharya Additional director

Departmentalization and Its Basis

Departmentalization is the basis on which jobs are grouped together. There are
different type of departmentalization which are as follow:

Functional Departmentalization

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Functional departmentation organizes employees based on function or skill set
salespeople and marketers work together in the marketing department, employees
involved in making the company products work in the manufacturing department and
employees involved in designing new products work in the research and development
department. Specific departments very from company to company but are always
designed so employees work with other who share similar skill or function. This type of
organizational structure works best in smaller organizational without too many distinact
product lines. For example if your business manufactures and distributes two different
types of golf ball, it wouldn’t make much sense to divide those two products into
separate departments.

Geographical Departmentalization

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Grouping activities on the basis of territory. If an organization’s customers are

geographically dispersed, it can group jobs on geography

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Product Departmentalization:

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Product department organizes employees based on which product line or set of

services they work with. Each product line has a department of its own and each
department has specialists in all of the functions needed to produce and sell that
product, such as marketing, manufacturing, accounting and human resources. The
departments in this type of company operate.autpnomously from each other and are
often better at responding to changing circumstances in a flexible way. For example the
salespeople can talk to thedesignand manufacturing specialists in their own department
to address customer satisfaction issues rather then having to go outside the
department. Smaller business would use this type of structure only if they offer distinctly
different product or services. For instance, if your company provides both copywriting
and printing, it might make sense to operate these services as separate and
autonomous department.

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Process Departmentalization:

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Process departmentalization is grouping activities on the basis of product or service or

customer flow. Because each process requires different skills, process
departmentalization allows homogenous activities to be categorized.

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Customer Departmentalization:

Customer departmentalization is grouping activities on the basis of common customers

or types of customers. Jobs are grouped according to the type of customer served by
the organization. The assumption is that customers in each department have a common
set of problems and needs that can best be specialists. The sales activities in an office
supply firm can be broken down into three departments that serve retail, wholesale and
government account.

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 OPERATION:

Plant Location:

The ultra-modern plant of Nandan Exim Ltd is located at Ahmedabad, Gujarat

Plant:

 Saijpur-Gopalpur, Pirana road, Piplej, Ahmedabad - 382 405. Gujarat, INDIA.

Corporate office:

 Chiripal House, Shivranji Cross Road, Satelite 

The plant adheres to the strictest national as well as international norms of technology
and environmental-friendly process. The principal factor of plant location are as follow:

 The plant is nearer to the Ahmedabad city

 Availability of labour
 As plant is located Near,Narol is a hub of transportation
 Sabarmati river flow from the near by area of plant so it is easy for disposable of
treated water

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Product Portfolio:
Mainly two products are produced denim and bottom weights. Following are the two:

 DENIM

The denim fabrics of NandanExim Ltd are regarded for its premium quality. The
composition of these fabrics consist of 100% cotton, cotton sandex,cottonpoly,spandex,
cotton model, cotton tencel etc. the stretch fabric is generally known for the comfort that
one gets whil wearing. With stunning colours of this fabric it is popular among the
people of all ages. They stand top among the stretch denim manufacturer in india. They
are also one of the major suppliers of the denim fabrics.

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  BOTTOM WEIGHTS:

The bottom weights garments made from this fabric are very much in demand in
all over India . These are comfortable to put on. Beside the reiable manufacturer
they are the prominent bottom weights cotton fabric supplier in India.

Beside this product they manufacture following product:

 Shirting fabric
 Synthetic fabric
 Cotton hosiery
 Poly knits
 Polar fleece
 Flock fabric
 Embroidered fabric

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Production process:
 The production process of manufacturing denim is as follow :

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Spining :

When we talk about textiles, spinning is the process of transforming fibres into yarn.

The first steps are preparing the fibres by parallelising and elongating them. The goal is
to take full advantage of the length of the fibres to get durable and resistant yarn.

It starts with the machine known as the ‘bale plucker,’ which picks the cotton fibres off a
row of cotton bales. The fibres are then mixed and cleaned to remove leftover seeds
from the ginning process.

Wraping :
  
 In ball warping 250 to 400 yarn ends are pulled from the creel. The yarns then
passthrough a comb-like device (sometimes called a hack or reed), which keeps each
warp yarnseparate and parallel to its neighboring ends. At intervals of every 1000 or
2000 yards (ormeters), a lease string is placed across the sheet of warp yarns to aid
yarn separation for the
re- beaming operation, which will occur later. The yarns then go through a funnel-
shaped devicecalled a trumpet or condenser, which collapses and condenses the sheet
of yarn into rope form.This device is located at the base of the warper head and
traverses back and forth, guiding thenewly formed rope of yarn onto a log. The rope
must be wound at a constant tension to keep theyarns from tangling

Weaving :

The weaving process interlaces the warp (length-wise indigo dyed yarn)and the filling
(natural-colored cross-wise yarn)producing 100 percent cotton denim in a variety of
weights and styles.

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Finishing :
The final woven fabric, wound on a cloth roll, is taken out from weaving machines at
particular intervals and checked on inspection machines so that any possible weaving
fault can be detected. In this quality control exercise, wherever any fault is seen,
corrective measures are taken then and there only.

The woven Denim Fabrics then goes through various finishing processes, such as
brushing, singeing, washing, impregnation for dressing and drying. Brushing and
singeing eliminate impurities and help to even the surface of denim fabric. Dressing
regulates the hand and rigidity of the fabric while compressive shrinking manages its
dimensional stability. The standard width denim fabrics is then sent for making up. In
this process, the fabric is cut into the desired width according to the size required. The
made- up denim fabric is then thoroughly checked for defects such as weaving defects,
uneven dyeing, bleaching and dyeing defects, oil stains, or patches. After inspection,
the final product is categorized quality-wise. The fault less fabrics are sent to the
packaging department while the defective ones are sent for further corrections .

1. Quality control

Quality is of importance in any aspect of business. Customer demand and

expert value for money .as producers of apparel there must be a constant
endeavor to produce work of good quality.

In this industry quality control is practiced right from the initial stage of sourcing
raw materials to tahe stage of final finished garment.for textile and apparel
industry product quality is calculated in terms of quality and standerd of fibres,
yarns,fabric construction, colourfastness,surface designs and the final finished
garment products.

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 MARKETING

4p’s of the company

The following are the 4p’s :

The Four P Components of the Marketing Mix

Product price

 Product varietyList price

 Quality Discounts
 DesignAllowances
 Features Payment period
 Brand name Packaging Credit terms
 Sizes
 Services
 Warranties
 Returns

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Target market

Place Promotion

 Channels sales promotion

 Coverage Advertising
 Assortments sales force
 Locations Public relation
 Inventory Direct marketing
  Transport

Target customer
Organizations exist for one purpose – to meet human needs. Thriving organizational do
that exceedingly well. Venerated organizations have managed to meet evolving human
needs over a long period of time. All of one organization revenues and profit result from
one thing – customer who are willing to pay money for products and service that meet
their needs. Any brand management initiative , any marketing initiative , and indeed any
business or organizational initiative must start with a solid understanding of the
customer.

The main target customer of chiripal group of industry (fabric division)

 lee
 Levis
 Arrow
 Allen solely
 Provogue
 Killer
 Spykar
 Diesel
 Pepe jeans

And there are many more brands where chiripal have target their customer.

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Competitors

Chiripal industries limited (fabric division) is one of the finiestfabric industry in

Ahmedabad. The following are the major competitor of chiripal industries limited.

ARVIND LIMITED

It is one of the top three denim producer in the world. It produces shirt material,khakis,
kint wear, voiles, denims and ready made garments.

ASMITA GROUP
It is textile manufacture based industry in ahmedabad.

SOME TEXTILE AND INDUSTRY

Product range includes yarn, shirting and bottom wear fabrics and denims.

ANJANI SYNTHETICS

Product range include bad sheets, dress materials, shieting, scraves, fannel, curtains,
ect.

There are many more industries like BLUE BLEND, JINDAL, MORDEN TERRY
TOWELS and RAGHUVIR SYNTHETIC LIMITED which are the major market players of
the chiripal industries limited (fabric division).

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 HUMAN RESOURCE

Personnel policies
Human resource policies are the formal rules and guidelines that business pus in
plase to hire, train, assess,and reword the members of their work force. These
policies, when organized and disseminated in and esily used form – such as an
employee manual or large posting-can go far toward eliminating any
misunderstanding between employees and employers about their right and
obligations in the business environment “the total no of working in nandanexim are
2000.

Work timmimg:

Shift-1 8:00am to 4:00 pm

Shift-2 4:00 pm to 12:00 am

Shift-3 12:00 am to 8:00 am

The workers are provided with the ear plugs to prevent their ears from the noise of
the weaking machine. Every employee are provided with insurance by d company.

Recruitment

Recruitment refers to the process of attracting, screening, selecting, and onboarding a

qualified person for a job. At the strategic level it may involve the development of ah
employer which includes an employee offering .

The company recruits employees through following process:

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  Identifying vacancies
 Prepare job description and person specification
 Advertising the vacancy
 Managing the response
 Short-listing
 Arrange interviews
 Conducting interviews and decision making

Why recruitment is required ?

Recruiting externally brings new ideas and talent to the organization. External recruiting
opens up opportunities to find experienced and qulifide candidates and may also help
develop a divers team of employees. Hiring a skilled and experience external candidate
may also reduce training costs and give the organization a competitive advantage.
External recruitment also can provide new, innovative ideas for management strategies
creating a forword thinking approach that stimulates both advancement and growth.

Training and Development

The type of training and development which nandanexim provide to its employees are
as follow:

 On the job training :employees learn how to do work simply by performing them
 Job rotation: employees work at different jobs in aparticular area, getting
exposure.
 Mentoring and coaching: employees work with experienced worker to get
information.
 Workbook manuals :employeesreferv to training workbook and manuals.
 Classroom: employees attend. Lectures .

The employees are provided with various safety measures, various, schemes, they are
provided leadership, medical help is also given to employees. In this way employee
development take place.

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 FINANCE

Capital structure:

Capital structure of Nandan Exim Ltd is as follow :

Sr. No. Particulars Aggregate Value at Aggregate

Nominal Price value at issue
price
A. Authorised capital
50,000,000 equity shares of Rs. 10/- each 500,000,000

B. Issued subscribed and paid-up capital

before this issue
20,783,700* equity share of Rs. 10/- each 207,833,000

C. Issued subscribed and paid-up capital

after this issue
35,000,000 equity shares 350,000,000 [.]

D. Securities premium account(1)

Before this issue 95,900,000
After this issue [.]

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Basic ratio:
  Liquidity ratio :
Liquidity ratios focus on the short-term and make use of the current assets and
current liabilities shown in the balance sheet.

 Current ratio
This is a simple measure that estimates whether the business can pay debt due
within one year out of the current assets. A ratio of less than one is often a cause
for concern,particularly if it persists for any length of time.

The formula for current ratio is:

Currentratio= Currentassets / Currentliabilities

The current ratio is 2:1

 Quick ratio

It eliminates certain current assets such as inventory and prepaid expenses that
may be more difficult to convert to cash.

Quick ratio= (cash + accounts receivable +short-term or marketable securities) /

(current liabilities)

The quick ratio is 1:1

 Leverage ratio :

 Debt –equity ratio

A measure of a company financial leverage calculated by dividing its total liabilities by

stockholders equity. it indicates what proportion of equity and debt the company is using
to finance its assets.

Debt – equity ratio=total liability/total equity

The debt equity ratio range is between 1:1 to 4:1

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 Interest coverage ratio

 The interest coverage ratio is used to determain how easily a company can pay
interest expenses on outstanding debt.
Interest coverage ratio= earning befor interest and taxes / interest expense

 Profitability ratio :

Net profit ratio

Net profit ratio indicates that portion of the sales which is left out with the owners after
considering all types of expenses and costs either operating or non opreting or noramal
or abnormal. It is used to measure the overall profitability and hence it is very useful
proprietors.

Net profit ratio = net profit tax / net sale*100

 Return of capital employed (ROCE) ratio

The return of capital employed (ROCE) RATIO, EXPRESSED as a

percentage,complements the return on equity (ROE) ratio by adding a company debt
liabilities, or funded debt, to equity to reflect a company total capital employed.

ROCE=EBIT/Capital employed

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 SOCIAL RESPONSIBILITY

As a responsible "corporate citizen" we are engaged in various social welfare activities.

Through our social commitment we intend to promote initiatives, for the educational and health
awareness amongst the weaker sections of the society.

Every year on Director's B'Day we organize voluntary Blood Donation drive with the support of
Prathama Blood Centre, at corporate office and all over the Group units.

This year on 15th July, 2011, we have been able to collect more than 1200 bottles of the blood through
voluntary donation and active participation of our Staff members and Workers.

This was the great opportunity for every one to demonstrate one's dedication and commitment to the
society.

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 AWARDS AND ACHIEVEMENTS

Awards and achievements are as follow:

2012

1. Chiripal Poly Films Limited (BOPP Films unit) established at Vraj Integrated
Textile Park, Ahmedabad

2011

1. Production Capacity of POY,FDY & Texturizing have been increased by

commissioning of 7 POY Lines, 2 FDY Lines, 4 Texturizing Machines
2. Further Enhanced denim capacity by 200Lac per annum.

2010

1. Residential project with 3 BHK luxurious flats "Shanti Botanica" has been
launched in Gandhinagar.
2. Incorporated Shanti Juniors Pre-schools, Shanti Asiatic School and Shanti
Business School.
3. As an effort of the group to contribute towards social cause, Shanti Educational
Initiatives (SEI) has been conceived.
4. Three units manufacturing Warp knit fabrics, PP woven sacks and corrugated
boxes started operations in our textile park - Vraj Integrated Textile Park (VITP).
5. Captive Power Plant of 25 MW capacity has become operational in Piplej.
6. 53 Tsudakoma Airjet looms have been annexed in group companies to enhance
production capacity of Bottom-weight and Denim fabrics.
7. Production capacity of flock fabrics have been scaled up with the commissioning
of a state-of-the-art fully integrated coating/flocking line from Europe.

2009

1. Substantially enhanced processing capacity by installing Reggiani Printing

Machine, Tong Geng Jet Dyeing Machine, additional CBR & CDR line.
2. Chiripal launches branded bedsheet range ‘FRESHIA’. Commencement
of CBR, CMR and CDR Production.

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CONCLUSION
Swot analysis:

In any business, it is imperative that the business be its own worst critic. A
SWOT analysis forces an objective analysis of a company's position vies a Vies its
competitors and the marketplace. Simultaneously, an effective SWOT analysis will help
determine in which areas a company is succeeding, allowing it to allocate resources in
such a way as to maintain any dominant positions it may have. Below are numerous,
current example SWOT analyses for sale.

How to perform a SWOT Analysis?

A SWOT Analysis is an integral part of a marketing plan and can also be part of a
business plan. Knowing what a SWOT Analysis is and how to perform one is very
important.

a) Strength

1. Knowledge. Chiripal Groups is ranked fastest growing company in Gujarat

state.
2. Relationship selling. We get to know our customers, one by one. Our
direct sales force maintains a relationship.
3. History. It has loyalty of customers and vendors. It is local.

b) Weakness

1. Company has a large, so some times it is very difficult to manage.

c) Opportunity

1. The financial strength of this is a backbone of Gujarat.

2. Training. The company provides in-depth training to their employees and
frontline sales executives.
3. The brand image of Chiripal Group is strong plus point with Chiripal
Groups so it is a great opportunity in front of others that they should avail
this brand image.
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Conclusion:
Our overall impression about the unit is inexpressible. In this report after analyzingwe
can conclude that Chiripal Textile industry is progressive very rapidly in theIndian
market. The performance of the unit is very impressive in the past year.
AtpresentChiripal Textile Industry is popular. 43 years is a very big time for anybrand to
establish itself successfully in the market. This gives us goldenopportunity to know all
the functional area of Chiripal Textile industry. We hadknown about the products of
Chiripal Textile industry, their quality, packaging,and price

.Hope and wise that the success story of Chiripal Textile industry going forever andother
industries should take inspiration from this successfully story

.We are sure and confident that successor capable and innovative my best wishesfor
future success of the industry is an important part of our visit.

Bibliography
Chiripal, S. V. (1972). Chiripal Group. Ahmedabad.

(1972). Scriba – introduction to chiripal

SEBI (2015-2016). Capital structure

(2015). Wikipedia –Recruitment process

(2015). Wikipedia –Textile Industry in India.

http://www.chiripalgroup.com/

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