Study Web evaluation

Sample details Segment:

Pregnant mum 4
Parents of 0-12 months old (aiming for varying ages)
Father 1
Mother 3

Spread out baby age:

baby/babies aged 0-3 months 1
baby/babies aged 3-6 months 1
baby/babies aged 6-9 months 1
baby/babies aged 9-12 months 1

Participant requirements  Between 18 and 30 years old

 Go online on mobile phone at least daily
 Have ever searched for information about (1) feeding their child or
(2) about pregnancy
 Not rejectors of Nestlé or Nestlé brands (see full brand list at end of
document)
o Nestle/Cerelac/Lactogen/Nido/NAN
 Agree with screen sharing via mobile phone during interview and
recordings (for internal purposes only).

Name Nurul Asyiqin Binti Alinurdin

Mobile Number 011-60927123

Email Nurulasyiqin045@gmail.com

Address 9-9-8 Genting Court Condominium, Persiaran 1/5, Jln Genting Klang, 53300
Setapak kl

Proposed Schedule:

Date Day 9am – 10am 12pm – 1pm 3pm – 4pm 5pm – 6pm
6 July 2020 Monday √
7 July 2020 Tuesday
Sensitive industry screening:

Do you or any of your family members work or operate a business in any of the following industries?
Please select all that applies. [MA]
1 Market Research Agency CLOSE
2 Advertising Public relations CLOSE
3 Journalism / Public relations / Media company like Television, Newspaper, Magazines CLOSE
4 Food or drink production or retail CLOSE
5 None of the above √ CONTINUE

Demographic
Q1. Gender [SINGLE CODE] - recruit balance of gender
Are you…?
1 Male
2 Female √

Q2. Language Preferred?

1 English CLOSE
2 Malay √

Q3. Age
How old are you? [Select bracket based on response]
Actual Age 27 years old

1 Under 18 years old TERMINATE

2 18 - 25
3 25 - 30 √
4 31 - 40 TERMINATE
5 Above 40 years old TERMINATE

Q4. Nationality
Are you a Malaysian national?
1 Yes √
2 No TERMINATE

Q5. Qualification
What is your highest qualification?
1 Doctoral Degree/PhD
2 Master Degree
3 Bachelor Degree
4 Graduate Diploma √
5 Diploma Technical/Vocational Education
6 Secondary School Education
Q6. Employment
Please select your employment status?
1 Student
2 Employed Full Time √
3 Employed Part-time
4 Business owners
5 Homemakers
6 Unemployed

OPEN ENDED [ASK IF 2,3,4 ARE SELECTED IN Q6]

Q7. Employment
What is your job title? Recovery officer

What is the industry you are Financial Adviser

employed in?

Q8. Monthly Household income:

1 Below RM1,000
2 RM 1,001 – 1,999
3 RM 2,000 – 2,999
4 RM 3,000 – 3,999 √
5 RM 4,000– 4,999
6 RM 5,000 – 5,999
7 RM 6,000 – 6,999
8 RM 7,000 – 7,999
9 RM 8,000 and above
10 Refuse to Disclose

Q9. Which of the following apply to you? Please select all which apply
1 I am currently pregnant PREGNANT GROUP √
2 I am the parent of a baby/babies aged 0-3 months PARENT GROUP
3 I am the parent of a baby/babies aged 3-6 months PARENT GROUP
4 I am the parent of a baby/babies aged 6-9 months PARENT GROUP
5 I am the parent of a baby/babies aged 9-12 months PARENT GROUP
6 I am the parent of a child aged over 1 year old TERMINATE IF ONLY THIS IS CHOSEN
7 I do not have any children CLOSE

MUST BE PREGNANT, AND/OR HAVE A CHILD AGED 0-12 MONTHS

NO QUOTAS ON CHILD’S AGE, BUT ENSURE VARYING AGES
Q10. How often do you go online using your mobile phone (including WIFI)?
1 Several times a day
2 Every day √
3 Once a week CLOSE
4 Less than once a week CLOSE

MUST GO ONLINE AT LEAST DAILY

Q11. Which of the following online activities have you done in the last 6 months?
Please select all which apply.
1 Looked for information about pregnancy √ CLOSE IF BOTH CODE 1 AND
2 Looked for information about caring for your baby e.g. sleep, feeding, CODE 2 NOT SELECTED
weaning
3 Looked for information about toys and games for babies √
4 Looked for information about childcare products such as pushchairs, √
car seats, high chairs
5 Read news articles √
6 Read entertainment articles √
7 None of the above (EXCLUSIVE ANSWER) CLOSE

SCREEN OUT IF NOT SELECTED CODE 1 OR CODE 2 ABOVE

MUST HAVE EVER SEARCHED FOR INFORMATION ABOUT FEEDING THEIR CHILD, OR PREGNANCY

Q11a. What is the language you normally use when looking for information online?
1 English CLOSE
2 Malay √

Q12. Which of the following brands, if any, would you never consider buying?
Please select any which apply
1 Pediasure
2 Dumex √
3 Dutch Lady / Dutch Baby √
4 Enfa
5 Nestlé CLOSE
6 Cerelac CLOSE
7 Lactogen CLOSE
8 Nido CLOSE
9 NAN CLOSE

MUST NOT REJECT NESTLÉ OR NESTLÉ BRANDS

Q13. Mandatory requirements: ALL THE ITEMS MUST BE ‘YES’ TO PARTICIPATE

CHECKLIST YES/NO
1 Must own a smartphone YES
2 Stable Internet connection YES
3 Quiet environment, no background noise YES
4 Audible audio (must use headset with mic) YES
5 Video on and sessions will be recorded YES
6 Download the Lookbac k application (We will provide the download link) YES

Are you able to fulfill the above requirements?

1 Yes YES
2 No TERMINATE