Social Media Presence and Communication of a Brand – An Analysis

The project needs of you to search on Social media tools about the presence of the brand you are
presenting about. Primary parameters that needs to be checked is presence and impact of the
presence; the number of followers they have gathered; and the number of different media they
have tried to showcase their brand’s value. And further according to you, which one seems
successful and which one could have been made better.
You can also pick up a brand which does not have any presence on social media and showcase
what they can do on the social mediums and why they ought to do it and how they ought to
communicate.
You can add these below elements, these are not restrictive, mandatory or in any manner precise.
You could use these as suggestions to showcase a better presentation as well as a worthwhile
report.
 Social Media Presence with number of followers
 The message they are trying to convey
 The message that seems to have worked based on number of people following plus likes
as well as comments
 The usage of similar messages across mediums but with varied tools
The kind of content which has been presented by the brand:
 Link Posts
 Video Posts
 Image posts
 Text posts
 Original content
o Timing of the content – what day / what time and how that impacts the spread of
the message
Further,
 Brand mentions on varied mediums
 Brand mentions in Comments
 Positive comments
 Negative comments
 Neutral comments
Also, if you want to add more things then;
 Competitor Strengths / weakness/
 What could be made better