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  • Cohort Analysis

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    Aditi SIngh
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    The document contains two tables tracking customer retention metrics over time. The first table shows the number of new and retained customers each month from March to December 2020. The second table shows the percentage of customers retained each month as a percentage of their initial "lifetime month" when they became customers. Both tables contain mostly zeroes or error values, indicating little customer conversion or retention during the period tracked.

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    The document contains two tables tracking customer retention metrics over time. The first table shows the number of new and retained customers each month from March to December 2020. The second table shows the percentage of customers retained each month as a percentage of their initial "lifetime month" when they became customers. Both tables contain mostly zeroes or error values, indicating little customer conversion or retention during the period tracked.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    24 views1 page

    Cohort Analysis

    Uploaded by

    Aditi SIngh
    The document contains two tables tracking customer retention metrics over time. The first table shows the number of new and retained customers each month from March to December 2020. The second table shows the percentage of customers retained each month as a percentage of their initial "lifetime month" when they became customers. Both tables contain mostly zeroes or error values, indicating little customer conversion or retention during the period tracked.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 1

    Conversion New

    month customers # of retained customers in month A1


    Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
    Mar-20
    Apr-20
    May-20
    Jun-20
    Jul-20
    Aug-20
    Sep-20
    Oct-20
    Nov-20
    Dec-20
    0 0 0 0 0 0 0 0 0 0

    % of retained customers in lifetime month B1


    0 1 2 3 4 5 6 7 8 9
    Mar-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
    Apr-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
    May-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
    Jun-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
    Jul-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
    Aug-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
    Sep-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
    Oct-20 0 #DIV/0! #DIV/0! #DIV/0!
    Nov-20 0 #DIV/0! #DIV/0!

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