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(Cultstone) : Go-To-Market Strategy Written By: (Mohd Asad Khan) (19pgp084@iimraipur - Ac.in)
(Cultstone) : Go-To-Market Strategy Written By: (Mohd Asad Khan) (19pgp084@iimraipur - Ac.in)
(Cultstone) : Go-To-Market Strategy Written By: (Mohd Asad Khan) (19pgp084@iimraipur - Ac.in)
Go-To-Market Strategy
1
Table of Contents
1. Product/Service
2. Goal
3. Target Market
4. Positioning
5. Marketing Strategy
2
Product/Service
Blogging Platform- Creating a blogging platform on the website. This will increase the engagement
and content, thus will lead to more organic keyword and traffic to the website.
Goal
To increase the traffic rate and engagement rate.
Target Market
Millennials
Travel enthusiast
Students and working professionals who study or have keen interest in the field of culture,
heritage and tradition
Locations Targeting
Initially, India will be the major target country. Later it can be expanded to international market.
Omissions
Blogging feature is majorly to target those customers who like to interact and share their experience and
knowledge with the world. Culture and heritage is a very sensitive topic, thus we have to filter out
unwanted and spam users to prevent misuse of the platform. This will ensure the reliability of the
platform.
3
Positioning
Strengths Weakness
Offers great variety of content Less presence on Instagram and
Good Facebook presence twitter
Less number of contents as
compared to competitors
Low engagement rate
Opportunities Threats
Launching new service such as
blogging Big competitors such as
Enhancing social media presence Theculturist.com
Content generation through users
Market Condition
Threat of New Entrants
Low
Threat of Substitution
Popular
websites
Blog websites
Social media
Value Prop pages
Very High
4
Blogging service give a very reliable platform for like minded people to come onboard and discuss about
culture, heritage and tradition.
Competitive Advantages
Pricing Strategy
No charges.
Marketing Strategy
Email Marketing
In this once a user has subscribed to the Cultstone, will receive mail as per their preference. This will
ensure that the user is aware of the content on the Cultstone.
This is the most important strategy. Content generation helps in generating organic keywords which will
help in optimizing organic result and hence increase the engagement rate.
Video Marketing
This can be used to enhance the awareness of the Cultstone as video is more powerful tool as compared
to articles.
This is again one of the best ways to do marketing. Since, the target customer is millennials, social media
becomes an important tool to increase the traffic to the website. Cultstone does not have presence on
Instagram, this can be an opportunity to utilize such social media tools.