2nd floor, 9/365, Chakawala Street, Wadifaliya, Kot safil Road, Bhagal, Surat - 395003

0261-2440151, 98794 56211, 98256 56211, 99094 36643, www.ivipanan.co.in, info@ivipanan.co.in

Date: 8/1/2020
To,
The Director,
Bhagwan Mahavir College of Management,
BMU,
Surat

Sub.: To start ‘Digital Marketing Certificate Program’ in association with

Bhagwan Mahavir College of Management, BMU.

Dear Sir,
We take this opportunity with an immense pleasure to present a
proposal to start ‘Digital Marketing Certificate Program’ in association with
Bhagwan Mahavir College of Management. This 80-hour program will focus on
skill development of the participants who have keen interest in learning digital
marketing application. The topics this program will mainly focus on the
application of different digital marketing platforms. The idea is to empower
participants with mastery in manging advertisement campaigns on internet. We
are offering this skill development program looking at the current market
demand. Please go through the given below details.

ABOUT THE PROGRAM

The common global vehicle on which the businesses and even society is
riding these days is internet. Any business cannot afford the opportunity to
leverage the power of internet. When most of the people are visiting different
websites, watching videos on YouTube and using different mobile apps, a
business can show the advertisements on these platforms to reach out to them
very easily and efficiently.
As the Indian internet market continues to show robust growth, we believe
a capacity building program to help young professionals gear up for the
opportunity is the need of time. This program is designed to understand various
aspects of digital marketing that includes Search Engine Optimization, Social
Media Marketing, Google Ads and Content Marketing. After completing this
Program, one can either chose digital marketing as a career option or implement
the knowledge for the development of own business.
This program is ideal for any graduates, post graduates, young
professionals, Startups, business owner, self-employed, job seekers, and college
faculties.

PROGRAM DURATION
Months: 4
Hours of Training: 80 hours (approx. 6 hours per week/ 2 days in a week)

MODE OF TRAINING
Classroom teaching using Audio-Visuals, Examples, Live digital
activities, Practical training on computer.

TRAINING MODULES
• Fundamentals of Business model and Importance of Integrated Marketing
in the business model: (Types of business models, integrating traditional
marketing with digital marketing, integrating PLC with 4 Ps)
• Search Engine Optimization: (Introduction to crawler and its working,
HTML tags and optimization, Link building, directory submission, blog
marketing, same site linking, Google Search Console basics, Google
Analytics basics)
• Search Engine Marketing: (Introduction to Google Ads, Ads structure,
Concept of Remarketing, Types of bidding, Search-Video-Display-App
campaigns, Keyword planning)
• Social Media Marketing: (Facebook, Instagram, LinkedIn, Twitter – How
to create brand presence, Organic result, Paid ads)
• Content Marketing: (Understanding buyers persona and buyer profiling,
Email marketing, blogging)
• Basics of Designing and Wordpress: (Online designing tools, basics of
Corel draw, Adobe illustrator, Wordpress set up and plugins)

PROGRAM FEE
35,000 Rs. per student. The proposed fee is on 50%-50% sharing base.
CLASS STRENGTH
Minimum 15 students and Maximum 40 students in a batch

TRAINING MATERIAL AND CERTIFICATE

Training material will be provided in soft copies via Email to all the
participants. Worksheets in hard copy will be given in class. Certificate of
completion shall be given to the participants at the end of the successfully
completing the program. The certificate will be presented as a collaborative
program by iVIPANAN and BMCM (BMU).

PROPOSED LIST OF FACULTIES

As this course is industry specific, proposed faculty members are from
different industries.

1. Chief Trainer: Mr. Bhautik Sheth, Founder - iVIPANAN (MBA, MCA,

PGDRM, Google Ads Certified, Microsoft Bing Ads Certified, Hubspot
Inbound Certified, Google Online Marketing Fundamentals Certified,
Google Educator Level-1 Certified)
2. Ms. Isha Raval, Sr. Digital Marketing Manager - iVIPANAN (MBA-
Marketing, Hubspot Inbound Certified, Google Online Marketing
Fundamentals Certified)
3. Ms. Siddhi Jain, Digital Marketing Manager - iVIPANAN (BBA -
Marketing, Hubspot Inbound Certified, Google Online Marketing
Fundamentals Certified)
4. Ms. Divya Mistry, Sr. Digital Marketing Executive – iVIPANAN (BE
Computer, Google Ads Certified, Digital Sales Certified, Google Analytics
Certified)
5. Ms. Reshma Rohida, Creative Designer – iVIPANAN (BE Computer)
6. Any faculty from BMCM